Podcast Hackers

PH042: Selling Courses Through Your Podcast with Joe Casabona

Thu, 21 Nov 2019 05:00:00 +0000

On today’s episode of Podcast Hackers, Joe Casabona joins me to talk about how he sells courses through his podcast. We also talk about his history in development as an educator, how to create and sell a course, breaking down modules and lessons, finding your target audience, how a podcast audience can change, the importance of being intentional, ways to show the value of a course, how do you pivot to a product, and the disconnect that can happen with different guests.

Joe is a podcaster, educator, and developer. He has a Master’s Degree in Software Engineering, has been a teacher for over 10 years, and has been freelancing since 2002. His passion in educating and software has driven him to create “Creator Courses.” Creator Courses is a school for those who want to create online businesses.

Resources:

How I Built It - A podcast about building things on the web, website

Joe Casabona, website

Podcast Liftoff

Superfans by Pat Flynn, Amazon

Thank you for listening to another episode of Podcast Hackers. If you liked what you heard today, please head over to iTunes and leave a rating and review.

PH041: Going Full Time As A Podcaster with Nathan Wrigley of WPBuilds

On today’s episode, I’m chatting with Nathan Wrigley of WPBuilds about how he transition from podcasting as a hobby to podcasting as a full-time job. We talk about how WPBuilds has changed over the months, making the decision to making podcasting his full-time job, niche podcasts, the big surprises in podcasting full-time, what he does for each episode, monetizing podcasts and the importance of balance, the perks & cons of the job, the future for the podcast & his career, and how audiences change.

Resources:

WPBuilds, website WPBuilds, FB group WPBuilds, Twitter

Thank you for listening to another episode of Podcast Hackers. If you liked what you heard today, please head over to iTunes and leave a rating and review.

PH040: Srinivas Rao of the Unmistakable Creative

Thu, 07 Nov 2019 05:00:39 +0000

Today I talk with Srinivas Rao of the Unmistakable Creative. We talk about the Unmistakable Creative podcast, hobbies versus jobs, podcasting ambitions, Srinivas’ book “An Audience of One”, his new book pitch, continuously producing content, when you should edit your own content, advice for new podcasters, how you build your own audience, formulas for success, podcasting as a business, Podfund, selling subscriptions and the future of The Unmistakable Creative podcast, tools of the trade, and more.

Srinivas Rao is a writer and creative who comes from his podcast, the Unmistakable Creative, where he has interviewed over 500 people, including Seth Godin, Elle Luna, Tim Ferriss, Gretchen Rubin, Simon Sinek, Adam Grant, and Danielle LaPorte.

Resources:

The Unmistakable Creative The Unmistakable Creative Ambassador Program “An Audience of One: Reclaiming Creativity for Its Own Sake” by Srinivas Rao, Amazon “The Infinite Game”, by Simon Sinek Podfund

PH039: Office Hours: Edition 5

Thu, 17 Oct 2019 05:00:44 +0000

Today during our webinar, we talk about creating awesome content. Podcasting is becoming competitive and because of that, it is important to create good quality podcasts (audio and other technical aspects). However, you can get away with small technical flubs if you have great quality content. We talk about curating awesome content via your passion about the topic(s), target audience, content that spills over into other outlets, your “flavor” or “voice”, and by reaching out to and researching your guests.

We also answer questions about finding guests, nonmonetary benefits to podcasting, most common new podcaster mistakes, equipment, software, different podcast formats, advertising, and the best practices for having/being a guest on a podcast.

These webinars are open to everyone, so if you would like to get on the email list, please visit castos.com. They happen every week (currently each Wednesday at noon, Eastern time). If you have any questions, reach out to hello@castos.com.

Resources:

Office Hours Edition 5 Blog Post

Audiotechnica ATR2100 mic on Amazon

Audacity

Castos YouTube Channel

Podcast Hackers Facebook Group

PH038: Office Hours: Edition 4

Thu, 10 Oct 2019 05:00:34 +0000

Today during our webinar, we’re focusing on audience engagement. We talk about five strategies you can use to help engage your podcast’s audience like FB groups and live meetups. We also go over some good practices to make audience engagement a little easier and community groups. Lastly, we go over a few worries and possible problems that might arise.

We also answer a few questions on topics including specifics about roundtable podcast formatting, audio editing software, niche podcasts, getting guests for your podcast, networking, episode frequencies, repurposing content into different mediums, the concept of premium subscriptions, monetization, repurposing blog content, and advertising vs. guarding your brand.

Resources:

Office Hours #4 Blog Post

Castos YouTube Channel

Castos

PH037: Office Hours: Edition 3

Thu, 03 Oct 2019 05:00:54 +0000

Today during our webinar, we talk about audio editing in an easy and not-time-consuming-type of way. We focus on Audacity (which is both free and cross-platform). Specifically, we talk about using markers to help make editing easier, setting loudness levels, having separate tracks for each person speaking, and exporting to an MP3 (versus any other format) 128kbps.

We also go through the process through Audacity in real-time during the webinar. During this quick overview, we talk about the importance of using the right mic, various shortcuts, cutting/removing clips, compression, normalizing, volume level, moving tracks, selecting tracks, fading tracks, etc.

We also answer questions about Castos, recording interviews, information about starting podcasts, the competitiveness of the podcast industry, the quality of audio and the time podcasters spent editing, various introductions, the importance of content, different types of podcasts, and RSS Feeds.

Resources:

“How to Start a Podcast (2019 Step-By-Step Guide)”

Castos YouTube Channel

Audiotechnica ATR2100 mic on Amazon

Headset mics on Amazon

Lavalier mics on Amazon

Rogue Startups Podcast

PH036: Office Hours: Edition 2

We talk about nine strategies you can use to promote your show (from leveraging your network to optimizing your SEO and using social media properly). We also talk about having a standalone website, defining a consistent posting schedule, how many episodes, how often to post, and what you can do if you can’t stay on schedule (how to get back on track).

Resources:

Video Blog Post and Q&A

Castos Article About Show Notes

Overcast

Podcast Hackers Facebook Group

Castos YouTube Channel

Camtasia

Screenflow

Castos Transcriptions

PH035: Office Hours: Edition 1

Thu, 19 Sep 2019 05:00:34 +0000

Today we’re presenting a segment we call “office hours” where we talk about a particular topic in the podcasting community as well as answer questions from everyone involved in the community (including listeners). These webinars are open to everyone, so if you would like to get on the email list, please visit castos.com. These webinars happen every week (currently each Wednesday at noon, Eastern time). If you have any questions, reach out to hello@castos.com.

Today’s topic is all about great sounding audio and how to create a professional sounding podcast. We cover the types of mics, recording “studios”, mic connections, microphone suggestions, software, and mic accessories. We also talk about questions about Castos, republishing on YouTube, and general audio quality questions.

Resources:

Castos

Video Blog Post and Q&A for this episode

PH034: Leah Bjornson and Jerrid Grimm from Pressboard Media and The Science of Storytelling podcast

Thu, 16 May 2019 05:00:56 +0000

Today, I am joined by Leah Bjornson and Jerrid Grimm from Pressboard Media and The Science of Storytelling podcast. Leah is a content creator for the company and Jerrid is the founder and CEO. We discuss how storytelling can engage an audience with your brand. Everyone has a story and personal stories are the most interesting.

Leah tells me about approaching marketing from a 3-Act structure viewpoint. There is always a story to tell and often the people in a business have a story and don’t even realize it. Both Jerrid and Leah have great examples of when the person within the company provided an angle that revealed an engaging truth about the company and brand. Selling the story sells the brand.

Tune in to learn how to approach your business from a storyteller’s perspective and unleash your inner creative with your content.

Today’s highlights:

Who are Leah and Jerrid?
What Pressboard Media does for its clients.
How storytelling changes the approach to marketing.
The 3-Act Play structure and how to use it in branding.
How Leah and Jerrid choose a guest for their podcast.
How they structure an interview with their guest.
Examples of people being more engaging than company data.
The intimate nature of podcasting and how to connect with a guest.
Writing your story before you present it.

Resources:

Pressboard Media

Pressboard on LinkedIn

Pressboard on Twitter

Pressboard on Facebook

The Science of Storytelling

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

PH033: Rebekah Bek of Ahrefs

Rebekah Bek is a marketer for Ahrefs, an SEO toolkit that helps optimize your website for best SEO results. We are discussing an experiment that Ahrefs has been running for a little over a year now with podcast sponsorship. Previously on this show, we have discussed sponsorship from the show creators’ side of the deal. Rebekah is going to give us a glimpse of what it is like for the sponsor.

Ahrefs had tried experimenting with podcast ads before but it didn’t work out. When Rebekah took over the project she changed how the company approached measuring the success metric. She tells us what they look for in a good show fit and why there isn’t a black and white formula to make it successful.

Rebekah shares some interesting observations that could help you find a good sponsor for your podcast.

Today’s highlights:

What is Ahrefs?
How the podcast advertising experiment began.
The shift of attitude on how the company tracked the results of the experiment.
Podcast advertising can be great exposure but it requires a lot of time.
How a larger show’s team interacts with Rebekah’s team vs. a smaller show.
The Twitter contest that revealed a lot about a show’s audience engagement.
Why good alignment is important in the podcast/sponsor relationship.

Resources:

Rebekah Bek on Twitter

Ahrefs

Midroll

Podcast Advertising: $51,975 Spent. Here’s What We Learned by Rebekah Bek

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

PH032: Jeff Large of Come Alive Creative

Thu, 02 May 2019 05:00:29 +0000

Jeff Large is the owner of Come Alive Creative, a digital media agency that has made the pivot into podcast production. Jeff tells me about his business and why he feels podcasting has a bright future. He explains the services he and his team provide and how he can help podcasters find the right fit for them.

I also ask Jeff to give the audience an overview of his article 9 Ways to Determine the ROI of Your Podcast. There will be a link to the article down in the resources section.

We discuss what makes a podcast unique in 2019 and what creators need to consider when designing content. If you are interested in getting into podcasting, there is still plenty of opportunities and Jeff’s interview is a good place to start.

Today’s highlights:

The 3 types of services Come Alive Creative offers.
How to decide which service is best for you.
A brief overview of Jeff’s ROI article.
How to effectively engage with your audience.
Why there is no way to “game the system.”
The importance of a creative and distinctive call to action.
Lessons from Podcast Movement.
The definition of success varies for every show.
Play the long game for the best results and experience.

Resources:

9 Ways to Determine the ROI of Your Podcast

How to Grow Your Podcast Audience

Come Alive Creative

Castos

Podcast Movement

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

PH031: Jason Resnick of Ask Rezz and Live in the Feast

Thu, 11 Apr 2019 06:00:19 +0000

The host of Ask Rezz and Live in the Feast, Jason Resnick joins me for today’s episode. Jason is a superstar in regards to email marketing. He shares some of his secrets about reaching and growing his audience. He also announces a big change in his podcasting format and how he plans to move toward merging his two shows together.

We also discuss marketing tools like ConvertKit and Drip and how they can help you focus on an individual customer and their needs. Jason has some great points about email marketing and really proves that a little customization goes a long way. Tune in to learn how to add value to your podcast content.

Today’s highlights:

Jason’s web developer background.
Ask Rezzz and Live in the Feast.
How and why Jason plans to merge his shows.
Why Jason likes to use email to market to his audience.
Tools that can help email marketing.
How to encourage communication with your audience.
Think about what you can offer to a new subscriber.
The idea of “landing page abandonment messages.”

Resources:

Ask Rezzz

Jason on Twitter

Castos

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

PH030: Charles Perry of Release Notes Podcast

Thu, 04 Apr 2019 05:00:59 +0000

Charles Perry is the co-host of the Release Notes podcast. He is a software service developer who discusses the web development world with his co-host Joe. Release Notes originally focused on IOS topics but the show has evolved with Charles and Joe’s career growth. Charles tells me about how his audience responded to the gradual shift in content and why he’s glad the audience has been along for the ride.

Charles and Joe have also reached a milestone many podcasters hope to achieve. They host their own convention and promote it with the podcast. Release Notes 2019 will be in Playa Mujeres, Quintana Roo, Mexico during October 3rd-5th. The event is in its fourth year and is growing every year. I am very curious about planning such a large event and Charles is very open about his experience with organizing the event. The good, the bad, and the ugly.

Today’s highlights:

Welcome, Charles Perry!
Release Notes original “everything but the code” content.
The change in content and how Charles and Joe are reflected in it.
How the Release Notes audience responded to the content shift.
Why Charles and Joe planned a conference.
The struggles and lessons from the first conference.
Setting a budget while you plan your event.
Are the podcast and convention connected?
The mistakes that were made during the first conference.
The pros and cons of online social media groups versus a conference atmosphere.
Charles’s advice to event organizers.

Resources:

Release Notes podcast

Release Notes 2019

Charles on Twitter

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

PH029: Joe Casabona of How I Built It

Thu, 28 Mar 2019 05:00:16 +0000

Joe Casabona is the founder of Creator Courses and a podcaster who hosts How I Built It, a podcast about developers and creators. Joe has an impressive outreach and great advice about sponsorships and networking. Joe explains how he uses his personal network to find sponsorships for his podcast. He gives me a glimpse at his process and how he reaches out to a cold connection.

We also talk about the importance of genuineness and maintaining a respectful relationship with the sponsors who have stuck with you. It’s not a strict monetary agreement. Joe is quick to point out that you can’t get too wrapped up in your metrics. Metrics mean different things for different creators.

If you are considering looking into sponsorship for your podcast, Joe’s advice is solid and makes sense. Tune in and learn how to be a good sponsor partner.

Today’s highlights:

Joe’s podcasting and Wordpress experience.
The How I Built It podcast.
Why you shouldn’t compare your metrics to other podcasters.
How to be a good interviewer.
A good personal network is great for sponsorship.
How Joe started monetizing his podcast.
What is WordCamp?
The intimate nature of podcast and how it differs from other media.
How Joe finds his sponsorships.
The importance of a “pitch deck.”
How to respect an existing sponsor and maintain a relationship.
Why Joe doesn’t use done-for-you-sponsorship services but also why he won’t rule it out.

Resources:

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

PH028: Matt Medeiros of Matt Report

Thu, 21 Mar 2019 05:00:59 +0000

My guest today is a friend of mine, Matt Medeiros. Matt is known as the “WordPress guy” to many in his community and those of us who know him professionally. With the launch of WordPress 5.0, we discuss what the changes will mean for podcasters and WordPress users in general. Even if you don’t plan on starting a podcast, WordPress is changing the game and worth looking into it.

Podcasting is starting to level out in its popularity. However, there is a movement toward local podcasts. Matt hosts one of these shows, the Matt Report, a blog, and a podcast that discusses how to market your business digitally. The show has been running for six years!

Today’s highlights:

Why WordPress 5.0 is competing with platform page builders.
How Matt thinks the Gutenberg feature of WordPress 5.0 is going to change web hosting.
How Castos is adjusting the upcoming changes to the WordPress platform.
The Matt Report and its success.
The pros and cons of podcasting from a business standpoint.
How podcasting is similar to ham radio.
Why a local podcast can be useful to your business and community.
Matt’s tips for starting a local podcast.
How podcast helps promote you as an expert.

Resources:

Castos

Created by Matt

Matt Report

Podcast Hackers on iTunes

WordPress 5.0

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

PH027: Jason Chicola of Rev.com and Temi.com

Thu, 20 Sep 2018 06:00:05 +0000

Jason Chicola is the CEO of Rev.com and Temi.com, two widely used transcription services. Podcasters are increasingly finding a need for transcripts of their episodes. There are a lot of applications you may not think of at first. Jason gives me more insight into the kind of people that use Rev and Temi. He also tells me what he sees in the future for Rev and Temi. As well as how the users are shaping that future.

[click_to_tweet tweet=”Transcription allows you to repurpose the audio you have, it can be reused in a lot of ways and podcasters like it for that reason.” quote=”Transcription allows you to repurpose the audio you have, it can be reused in a lot of ways and podcasters like it for that reason.”]

If you haven’t used transcription for your podcast, tune in and learn about what Rev can do for you. It is an incredibly useful tool that has tons of uses and can add unexpected value to your content.

Today’s highlights:

What are Rev.com and Temi.com?
The types of customers that use Rev and Temi.
The various types of transcriptions Rev does.
The benefits of having a transcript.
The difference between Rev and Temi.
Which service does Jason suggest to newcomers?
The pros and cons of a human transcriptionist versus a machine.
Jason’s time with Upwork.
How Rev is similar to Upwork.
How Rev is different than Upwork.
How Jason and his team stay on top of quality control.
How to decide if transcription is a good tool for you.

[click_to_tweet tweet=”Podcast audio tends to be some of the best quality audio that you find, other than formal studio audio.” quote=”Podcast audio tends to be some of the best quality audio that you find, other than formal studio audio.”]

Resources:

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

PH026: Ben and Dawn of EctoCast

Thu, 13 Sep 2018 06:00:44 +0000

Ben and Dawn are here today to talk about their Ghostbusters RPG (role-playing game) podcast. This podcast is called EctoCast. It goes without saying that Dawn and Ben are part of a niche podcast. We discuss the little things that come up during a recording session, like why you shouldn’t eat during recording.

[click_to_tweet tweet=”We are very niche as far as what we’re doing, and Reddit is just a glorious place for niche markets.” quote=”We are very niche as far as what we’re doing, and Reddit is just a glorious place for niche markets.”]

Ben and Dawn also share their team’s social media strategy on several platforms. Role-playing games have a loyal fan-base and we discuss that interest and how a newcomer can find their niche audience if they just look hard enough. Ben and Dawn are part of a highly effective team and really have a lot of great tips and lessons to share. You can make a podcast out of anything and EctoCast is a fun and creative example.

Today’s highlights:

What is EctoCast?
How the podcast was started.
How the EctoCast team found their best equipment setup.
How headphones improved the quality of the show.
The episode count and the audience response.
The team’s aggressive social media strategy.
Tips that Ben and Dawn have for the audience.
Why EctoCast uses Reddit as a platform.
How and why create a sub-Reddit.
Lessons from the early episodes.
How EctoCast works as a team.

[click_to_tweet tweet=”As of right now we are at total downloads per episode… we’re at 2,716, which is about 2,700 more than I thought we’d end up with.” quote=”As of right now we are at total downloads per episode… we’re at 2,716, which is about 2,700 more than I thought we’d end up with.”]

Resources:

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

PH025: Andy Alsop of The Receptionist and The Check-In Podcast

Thu, 06 Sep 2018 06:00:40 +0000

Andy Alsop is the president and CEO of The Receptionist, an iPad based visitor management system. It is a tool that is designed to help companies maintain a positive interaction with their visitors and still have a level of security for the office.

Andy is a veteran entrepreneur with over 20 years of experience. He and his team launched a podcast to market to their target audience. During today’s episode, Andy tells me about the podcast linked to The Receptionist app and how it is helping his company stay in touch with the needs of their client base. He also tells me about a second podcast called The Check-in.

If you are a startup owner or have an exciting product or idea, today’s episode can show you how a podcast can open up your sale opportunities and help you retain your existing audience.

Today’s highlights:

Andy’s background in the tech space.
What is a visitor management system?
The unique quality that makes podcasting a powerful tool.
Andy’s purpose for the podcast.
How to keep a consistent message in your various content.
Lessons Andy and his team have learned.
The topics and overall strategy for the podcast’s content.
The Check-in Podcast
The ideal audience for The Receptionist.

Resources:

The Check-in Podcast

The Receptionist

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

PH024: Michael Ashford of Fit Dad Fitness Podcast

Thu, 30 Aug 2018 06:00:05 +0000

Michael Ashford joins me today to discuss his podcast and business Fit Dad Fitness. Michael began his career as a journalist. After he got into the fitness space, he used his writing chops to create content for the company. He then pivoted into podcasting.

[click_to_tweet tweet=”This is a medium where I go deeper and ask more questions of my guests and have the audience hear the whole extent of the interview.” quote=”This is a medium where I go deeper and ask more questions of my guests and have the audience hear the whole extent of the interview.”]

Michael tells me how the podcast changed his strategy toward content. He shares what he enjoys about podcasting and how it has boosted his brand. Michael also has some secrets for being productive and consistent with content posting. We discuss the trial and error of finding the right recording equipment and platforms and what works for us.

If you are having a hard time committing to your podcast and need some pointers on staying accountable to your audience and content schedule, today’s episode is for you!

Today’s highlights:

Why Michael started the Fit Dad Fitness Podcast.
How podcasting changed all the content he creates.
How podcasting changes the scope of an interview.
Everyone has a story… and likes to tell it.
How Michael launched his show.
Michael’s tips for staying faithful to a content schedule.
The benefits of “learning on the fly.”

[click_to_tweet tweet=”Make it as frictionless as possible for somebody to find you and your content.” quote=”Make it as frictionless as possible for somebody to find you and your content.”]

Resources:

Fit Dad Fitness

Fit Dad Fitness Twitter

Fit Dad Fitness Facebook

Fit Dad Fitness Podcast

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

PH023: Nick Wignall of What Would My Shrink Say

Thu, 23 Aug 2018 06:00:04 +0000

Nick Wignall is the co-host to What Would My Shrink Say, a podcast that discusses therapy in a humorous and down-to-earth manner. The show is up to 11 episodes and has developed a small audience. Nick tells me about taking constructive criticism and learning how to use it properly.

[click_to_tweet tweet=”We both kinda like to think of ourselves as pretty normal, average guys, talking about something that is (seen as) very esoteric and strange by most people.” quote=”We both kinda like to think of ourselves as pretty normal, average guys, talking about something that is (seen as) very esoteric and strange by most people.”]

We explore the dynamic of working with a co-host and the tips Nick has compiled for other podcasters and newcomers to podcasting. He also shares how podcasting has changed how he approaches his clients and work in general.

If you work in a sensitive area (such as healthcare) and think there is a branch of your work that would make a great podcast, but you don’t want to struggle with the problems of confidentiality, my interview with Nick may ease some of your reservations.

Today’s highlights:

How Nick got into podcasting.
How What Would My Shrink Say balances confidentiality with usable content.
The importance of being enthusiastic about your content.
The early feedback Nick got from his audience.
The benefits of having a co-host.
The tools Nick uses for his episodes.
Why Nick prefers to play the “long game.”
Nick’s tips for mic technique.
How the podcast has changed how Nick approaches his work.

[click_to_tweet tweet=”Podcasting is a very vulnerable thing in a lot of ways.” quote=”Podcasting is a very vulnerable thing in a lot of ways.”]

Resources:

What Would My Shrink Say?

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

PH022: Jason Bryden of Politicized

Thu, 16 Aug 2018 06:00:56 +0000

Jason Bryden is a political activist and entertainer who co-hosts a podcast called Politicized. The show focuses on Canadian politics and the ultra-left viewpoint that Jason identifies with. Jason explains why he chose to discuss such a polarizing topic in a podcast format. He also shares some of the technical challenges he faced while recording his first few episodes.

[click_to_tweet tweet=”I think I’m best when I’m pumping out content and waiting for something to stick.” quote=”I think I’m best when I’m pumping out content and waiting for something to stick.”]

Jason also hosts In the Dark a companion show to Politicized as well as a couple of novelty shows. We discuss the struggle to put out good content and how a host can get better at presenting their content. Jason is so passionate about improving the quality of podcasting in general that we have included some great resources for podcasters who want to improve their mic technique or presentation overall in the resources section of these notes.

Today’s highlights:

How Jason got engaged in politics.
Why he takes a comedic tone with his show.
Why Jason doesn’t use social media or pay attention to the statistics.
His goals for the podcast.
How podcasting can be a tool for activism.
Why Audacity is a great recording tool.
How Jason schedules his content recordings.
Why podcasters need to get attention with their delivery.
Practice without expectations.
Jason’s advice for other podcasters.

[click_to_tweet tweet=”One of the beautiful things about podcasting, from my perspective, is what you’re doing and the ability to kinda step above the mainstream noise and be able to be as independent as you want. ” quote=”One of the beautiful things about podcasting, from my perspective, is what you’re doing and the ability to kinda step above the mainstream noise and be able to be as independent as you want. “]

Resources:

Politicized

In the Dark Show

The Complaint Department

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be

PH021: Chris Ball of Build Financial Muscle

Thu, 09 Aug 2018 06:00:59 +0000

My guest today is Chris Ball, a physical trainer and financial planner. Chris is the host of Build Financial Muscle, a podcast that marries the discipline of a healthy lifestyle with healthy financial habits. The show is currently up to seventeen episodes and is finding a wider audience.

[click_to_tweet tweet=”Just getting good feedback, that people are enjoying the content, that they get some inspiration and encouragement from it (podcast), that’s really rewarding to me” quote=”Just getting good feedback, that people are enjoying the content, that they get some inspiration and encouragement from it (podcast), that’s really rewarding to me”]

Chris and I discuss the mental blocks that prevented him from starting his podcast. He also shares how he moved past those blocks and launched his show. We discuss the ease of setting up a podcast and the future of Build Financial Muscle.

If you are finding yourself holding back on creating your podcast, let this episode inspire you to move forward with it. Getting started is easier than you think and Chris has some relatable insights for you.

Today’s highlights:

Chris’s background.
How FinCon helped Chris develop his podcast.
The benefits of attending conferences.
How podcasting builds a tribe and can help a community.
How Chris likes to offer his listeners encouragement.
The best advice Chris received about podcasting.
How to grow with your podcast.
Chris’s plans to expand his content to include guests.
Chris’s advice for beginner podcasters.

[click_to_tweet tweet=”Despite being a perfectionist and nervous about wanting it to be perfect, I just started doing it (podcasting) and it’s been a real joy.” quote=”Despite being a perfectionist and nervous about wanting it to be perfect, I just started doing it (podcasting) and it’s been a real joy.”]

Resources:

Build Financial Muscle

FinCon

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

PH020: Conner and Lindsay of 8-Bit Idiots

Thu, 02 Aug 2018 06:00:16 +0000

Conner and Lindsay are the hosts of 8-Bit Idiots, a podcast that focuses on the gaming and entertainment industry. They take a humorous look at geek culture and showcase their friendship in each episode. 8-Bit Idiots has a small following, but they are growing the show with every topic and episode milestone.

[click_to_tweet tweet=”The conversations we have, they may not be wholly unique, but I think it’s the dynamic more that we’re pushing.” quote=”The conversations we have, they may not be wholly unique, but I think it’s the dynamic more that we’re pushing.”]

We discuss this march toward growth and why they feel their dynamic is the glue that holds it all together. Conner and Lindsay explain how hard it was to find a platform to post their content and share the lessons they have learned from the process. We also discuss being mindful of an international audience and their plans for the show’s future.

Are you holding back on starting your podcast because you think it’s “been done?” Well, Conner and Lindsay are a perfect example of how a common topic can be made fresh and new with the injection of personality and passion.

Today’s highlights:

Introducing Conner and Lindsay.
What is 8-Bit Idiots and who is the audience?
Why finding a feed for the show was such a challenge.
Why conversations and content come easily to Conner and Lindsay.
How they decide on an episode’s topic.
Conner and Lindsay’s future plans for the show.
What you should outsource for your podcast.
Lessons Conner and Lindsay have learned.
The scope of podcasting throughout the world.

[click_to_tweet tweet=”Off the air, we cut ourselves off in a conversation…We like to have a more genuine sort of conversation rather than just repeating things we’ve previously said.” quote=”Off the air, we cut ourselves off in a conversation…We like to have a more genuine sort of conversation rather than just repeating things we’ve previously said.”]

Resources:

8-Bit Idiots

Castos

8-Bit Idiots on Twitter

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

PH019: Regina Romeo of Office Politics Radio

Thu, 26 Jul 2018 06:00:37 +0000

Regina Romeo, the host of Office Politics Radio, is my guest today. Regina is a Human Resources expert who helps her listeners navigate the tricky pathways of the corporate world. We discuss her love for radio and the how her passion for it lead to her show.

[click_to_tweet tweet=”As long as the quality is there, the quantity of what you are doing, even if you are publishing every ten days, versus every seven days, that’s okay.” quote=”As long as the quality is there, the quantity of what you are doing, even if you are publishing every ten days, versus every seven days, that’s okay.”]

Regina’s area of expertise is a very sensitive one, so we explore how she avoids compromising her day job with her podcast topics. Her advice is both simple and practical. As a busy office professional, Regina is not able to create tons of content, but she produces high-quality content. We discuss the importance of the latter versus the former. If you are beating yourself up because you aren’t producing every week or day, take the pressure off yourself and take some of Regina’s advice to heart.

Today’s highlights:

Regina’s career in Human Resources.
Her love for talk radio and the beginning of her podcast.
How Regina avoids a conflict of interest in her day job.
How she keeps her audience engaged, yet maintains privacy.
The technical setup of Regina’s podcast.
Why she outsources her episode editing.
Where she found her editor.
The benefits of working with an editor.
How Regina structures her show.
The importance of being realistic with yourself.
Make sure you present your best effort.
Regina’s advice to newcomers.

[click_to_tweet tweet=”I have a full-time job and I wanted to do podcasting on top of that, which is just crazy. Now that I’ve done it for a little while I understand the time commitment.” quote=”I have a full-time job and I wanted to do podcasting on top of that, which is just crazy. Now that I’ve done it for a little while I understand the time commitment.”]

Resources:

Office Politics Radio

Office Politics Radio on LinkedIn

Office Politics Radio Facebook Page

Office Politics Radio on Twitter

Office Politics Radio on Instagram

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

PH018: Tony Rose of Marketing Your Practice

Thu, 19 Jul 2018 06:00:04 +0000

I’m joined today by Dr. Tony Rose, the co-host of ADIO Media’s podcast Marketing Your Practice. Tony and his co-host Dr. Angus Pyke produce a show for natural health providers. ADIO Media is a digital communication company for chiropractors, holistic professionals, nutritionists, etc. They discuss the various issues that health professionals face on a daily basis.

[click_to_tweet tweet=”I think if I’m having a lot of fun doing the podcast, then the person listening is going to have a lot more fun.” quote=”I think if I’m having a lot of fun doing the podcast, then the person listening is going to have a lot more fun.”]

Tony and I explore how he and Angus get their content and why this topic is an endless well for them. Angus and Tony record their episodes on Facebook Live and repurpose it for YouTube videos, and an audio podcast. He tells me why they chose this approach and how the show has benefited from it.

Today’s highlights:

Introducing Dr. Tony Rose and ADIO Media.
Who Marketing Your Practice is for.
How the show has evolved over time.
Why natural health topics are an endless source of content.
How Angus and Tony repurpose their content.
Tony’s advice to new podcasters.
The pending move to a new recording location for the podcast.
The importance of having fun.
Insight into Tony and Angus’s tech setup for the show.
Why Tony and Angus repurpose their content on so many platforms.
The benefits of not editing a lot.
How the podcast has improved the company’s traffic and brand.
The common hold-ups that keep people away from podcasting.
Who influenced Tony and Angus’s podcasting style.
Tony’s final advice for the audience.

[click_to_tweet tweet=”One of our big things is speed of implementation. If something is going to take too long and stop or prevent us from implementing, we don’t do it.” quote=”One of our big things is speed of implementation. If something is going to take too long and stop or prevent us from implementing, we don’t do it.”]

Resources:

ADIO Media

Castos

ADIO Media on Facebook

Marketing Your Practice

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

PH017: Jeffrey Fliegler of I Know But…

Thu, 12 Jul 2018 06:00:07 +0000

Jeffrey Fliegler is a digital marketer who has pivoted into podcasting to broaden his skill set. I Know But… is the name of the podcast. Jeff is a co-host for the show and it features a wide variety of guests. Jeff and his co-host Niyaz Pirani have developed a solid show structure that is both conversational and informational. Their signature is their “3 Things” opening. Jeff explains how he and Niyaz developed the opening and the overall show.

[click_to_tweet tweet=”I wanted to do this (podcast) so I could offer this as another way to get media out for my clients and I figured the best way to learn is to do it for yourself.” quote=”I wanted to do this (podcast) so I could offer this as another way to get media out for my clients and I figured the best way to learn is to do it for yourself.”]

A structure is important in a podcast, but Jeff and I discuss the importance of being flexible and keeping your audience engaged in the content. If you are interested in injecting some personalization into your podcast, Jeff has some insight you might find useful.

Today’s highlights:

How Jeff and Niyaz began I Know But…
What podcasting taught Jeff about audio production.
How podcasting builds your professional network.
“The 3 Things” opening and how it personalizes Jeff and Niyaz’s interviews.
Why Niyaz is a great co-host for Jeff.
The differences between video and audio editing.
The importance of investing in good quality recording equipment.
How Jeff and Niyaz developed “The 3 Things” opening.
The importance of consistency in your content structure.
Getting someone’s attention with video content vs. getting their attention with audio content.
The danger of too much structure in your content.
How social media helps Jeff find his audience.
The lessons Jeff has learned on his journey.

[click_to_tweet tweet=”Hopefully we can grow this (podcast) and people continue to like this and we provide good content and interesting stuff and maybe we can even get some sponsors.” quote=”Hopefully we can grow this (podcast) and people continue to like this and we provide good content and interesting stuff and maybe we can even get some sponsors.”]

Resources:

The Point Solutions

I Know But… Podcast

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

PH016: Vlad Vaslyn of 20 Minutes With…

Thu, 05 Jul 2018 06:00:26 +0000

My guest today is Vlad Vaslyn, the host of the podcast 20 Minutes With… and is the founder and managing editor of The Storyside, an independent publishing collaborative. Vlad’s niche is discussing books and writing with the authors who create the books he features on the podcast.

[click_to_tweet tweet=”A lot of authors will actually do an audio edit for some of their work. They’re used to speaking about themselves, and about their work, and even telling stories.” quote=”A lot of authors will actually do an audio edit for some of their work. They’re used to speaking about themselves, and about their work, and even telling stories.”]

During today’s episode, we discuss Vlad’s interview process. We also explore the role Youtube has played in the podcast’s development and Vlad tells me why he decided to create the podcast in the first place.

Today’s highlights:

Vlad’s background as a writer, and publisher.
How Vlad got into podcasting.
Why keeping a podcast to a set time limit is challenging.
How Vlad prepares himself and his guest for the episode.
How to bring a guest back to the point politely and respectfully.
The massive time Vlad spent on his first few podcasts and what he learned from it.
Why pre-recorded intros and outros are worth their weight in gold!
How Vlad’s process has been streamlined over time.
Why Vlad chose to work from Youtube and the results of that decision.
What it is like to interview authors and structure a fun and informative episode.
Vlad’s opinion about the future of podcasting and his company Storyside.
Our final thoughts.

[click_to_tweet tweet=”I find that a little bit of preparation for both me and the interviewee is definitely key to just being more comfortable and not sounding like a fool.” quote=”I find that a little bit of preparation for both me and the interviewee is definitely key to just being more comfortable and not sounding like a fool.”]

Resources:

The Storyside Press

20 Minutes With… Podcast

The Storyside on Youtube

The Storyside on Facebook

Castos

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

PH015: Arianna Benincasa of Sisters of Sound Podcast

Thu, 28 Jun 2018 06:00:08 +0000

Arianna Benincasa works for TA2 Sound and Music studios. The company is based out Toronto and specializes in sound effects and music for commercials. Arianna has recently launched a podcast out of the studio called Sisters of Sound.

[click_to_tweet tweet=”Younger women wanting to get into this industry will now know that there are role models that they can look up to and they can reach out to and that’s what we’re aiming for in this podcast.” quote=”Younger women wanting to get into this industry will now know that there are role models that they can look up to and they can reach out to and that’s what we’re aiming for in this podcast.”]

Sisters of Sound is a bi-weekly podcast that focuses on the women working in the audio industry. Arianna interviews women involved with every aspect of radio, audio recording, and podcasting. She discusses how this project came to be and what it has taught her about her industry and the women she has met.

We also discuss some clever hacks Arianna has learned about promoting her podcast and general quality tips.

Today’s highlights:

Arianna’s work at TA2 Sound and Music.
How Sisters of Sound became a podcast.
How podcasting and radio are similar.
Arianna’s mentor Clive Desmond.
The cross-section of women within the audio industry that were interviewed.
Coping with the “boys club” mentality and how that is changing.
Arianna’s goal to encourage appreciation for the audio industry.
How Castos has helped Arianna produce a quality show.
The importance of SEO and other marketing techniques.
Arianna’s tips for recording.
How to create an engaging promotion.
Arianna’s advice to future podcasters.

[click_to_tweet tweet=”With every technology, things evolve, things change, I think there is still a high appreciation for radio and for quality sound.” quote=”With every technology, things evolve, things change, I think there is still a high appreciation for radio and for quality sound.”]

Resources:

Castos

TA2 Sound and Music

Sisters of Sound on Apple Podcasts

Sisters of Sound on Stitcher

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

PH014: Josh Wilson of Bet the Jockey and Orlando Entrepreneurs

Thu, 21 Jun 2018 06:00:31 +0000

Josh Wilson is a serial podcast host, but on today’s episode, we focus on two of his shows. These podcasts are Bet the Jockey and Orlando Entrepreneurs. Bet the Jockey is the podcast that promotes Josh’s personal brand and has recently undergone a major content pivot. Orlando Entrepreneurs is dedicated to showcasing the awesomeness that is Orlando and the unique business opportunities.

[click_to_tweet tweet=”When the recording stops, that’s when a really great conversation happens.” quote=”When the recording stops, that’s when a really great conversation happens.”]

Until recently, Josh’s show, Bet the Jockey was the typical success story business podcast. However, after a personal financial crisis, Josh found himself with nothing. This gave him the idea to format the show to discuss the mistakes he made to help others who were also struggling. This decision has caused some anxiety for him, but Josh believes his audience expects and wants authenticity from him.

We discuss the importance of showing both sides of the entrepreneur’s journey to present an honest and complete portrait of the experience.

Today’s highlights:

The origins of Josh’s brand name “Bet the Jockey.”
Josh’s sudden misfortune and how it changed his show.
The types of guests that appear on Bet the Jockey.
Why it is important to show your failures as well as your successes.
Josh’s fear of changing his content.
Presenting an authentic picture to your audience.
How Josh interacts with his audience.
Using your gut to make content decisions.
Lessons Josh has learned during his time as a podcaster.
Orlando Entrepreneurs’ mission and focus.

[click_to_tweet tweet=”I think it’s going to be more important for people to feel connected by listening to stories… so I think there will be a greater connection of people via social platforms and podcasting.” quote=”I think it’s going to be more important for people to feel connected by listening to stories… so I think there will be a greater connection of people via social platforms and podcasting.”]

Resources:

Bet the Jockey

Orlando Entrepreneurs

Josh Wilson on LinkedIn

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

PH013: Bob Dunn of BobWP Podcasts

Thu, 14 Jun 2018 06:00:33 +0000

Bob Dunn is a Wordpress expert who has made a name for himself in the Wordpress community. Bob has been working on Wordpress for ten years and has fifteen years of marketing experience. He is the creator of the BobWP Podcasts. He runs four shows and offers various content for Wordpress users, ecommerce, content marketing, and blogging.

[click_to_tweet tweet=”I like to think it’s a self-contained digital media network for Wordpress. Because I’m just out to provide a lot of content for a lot of different audiences. It works for me and I love doing it!” quote=”I like to think it’s a self-contained digital media network for Wordpress. Because I’m just out to provide a lot of content for a lot of different audiences. It works for me and I love doing it!”]

During today’s episode, Bob tells me how he manages four shows and still has time to make new content. Bob likes to have things in his own way in his own time. He discusses his production process and why he enjoys podcasting and providing quality content.

Today’s highlights:

Introducing Bob Dunn.
The beginning of Bob WP and Bob WP Neighborhood.
How to bring a podcast back after a hiatus.
Bob’s early days in podcasting.
Why Bob doesn’t believe in “jumping on the bandwagon.”
Why Bob decided to let go of sponsors.
The freedom you have with a non-sponsored podcast.
Editing a podcast for a conversational tone.
You don’t need expensive audio equipment.

[click_to_tweet tweet=”Podcasting was more of an easy, slick fit in the integration of the content I was already doing.” quote=”Podcasting was more of an easy, slick fit in the integration of the content I was already doing.”]

Resources:

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

PH012: Adam Fenner of Small Business Owners’ Revolution Podcast

Thu, 07 Jun 2018 06:00:36 +0000

Adam Fenner a CPA and founder of the Small Business Owners’ Revolution Podcast is my guest. Adam’s brand is centered on small business owners who want to get real value and build strong services and products. His podcast is based out of his Facebook group. He records Facebook Live episodes every day at 11 am Arizona time. At the same time, he records his episode into audio software to create a traditional podcast.

[click_to_tweet tweet=”Although I’m subject to the rules and limitations of Facebook, it’s worth it to be in a community and a platform where I don’t set the rules.” quote=”Although I’m subject to the rules and limitations of Facebook, it’s worth it to be in a community and a platform where I don’t set the rules.”]

Adam tells me what it is like to depend on a platform like Facebook to engage with your audience. He walks me through his episode creation and how engaging with his Facebook group has helped him present Facebook friendly content.

Today’s highlights:

Adam’s target audience for Small Business Owners’ Revolution.
Why Adam’s website simply redirects to the Small Business Owners’ Revolution Facebook Group.
How repurposed content can develop into an episode.
Adam’s technical walk-through of one of his episodes.
The feedback Adam gets from a Facebook Live.
Adam’s tips for a good Facebook Live session.

[click_to_tweet tweet=”I don’t lose sleep when my podcast isn’t getting thousands of viewers, and I’m not getting sponsors, because it anchors my brand in an SEO kind of a way.” quote=”I don’t lose sleep when my podcast isn’t getting thousands of viewers, and I’m not getting sponsors, because it anchors my brand in an SEO kind of a way.”]

Resources:

Small Business Owners’ Revolution Facebook Group

Adam Fenner on Facebook

Adam’s email

Wilson Lake Accounting

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

PH011: Bernie Mitchell of OuiShare Radio

Thu, 31 May 2018 06:00:31 +0000

My guest today is Bernie Mitchell, the founder of OuiShare Radio. OuiShare is a podcast network that focuses on various topics.

Bernie manages a remote team that creates seven shows for the network. He tells me how he built his team and the qualities he looks for in a new team member. We discuss the network format and the challenges that unique format causes. Bernie also explains how he and his team develop new content for the network.

[clickToTweet tweet=”The things that are important to us all collectively are story-telling, not ‘brand’ storytelling, like finding out people’s stories kind of thing.” quote=”The things that are important to us all collectively are story-telling, not ‘brand’ storytelling, like finding out people’s stories kind of thing.”]

Networks are something that podcasters aspire to, however many don’t know how to get to that level. Bernie gives an honest overview of running a network model. If you have ever considered building a team and creating a network of podcasts, tune in today!

Today’s highlights:

What is OuiShare?
Bernie’s co-working space At Work.
How OuiShare Fest started it all.
The ups and downs of working with a remote team.
How Bernie developed a network.
How to build an ideal remote team.
How OuiShare is similar to Tedx.
How Bernie hires a new podcaster.
How Bernie and his team plan new content.
Why you need to set your expectations with your guest beforehand.

[clickToTweet tweet=”As soon as I realized I didn’t have to know everything about the subject when I sat down, I just had to ask questions, it was fine because there was less work for me and more interesting for the (other) person.” quote=”As soon as I realized I didn’t have to know everything about the subject when I sat down, I just had to ask questions, it was fine because there was less work for me and more interesting for the (other) person.”]

Resources:

OuiShare Fest

OuiShare

OuiShare Radio

Out on the Wire by Jessica Abel

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

PH010: Dennis Wisco of Wisco Weekly Podcast

Thu, 24 May 2018 06:00:46 +0000

My guest today is Dennis Wisco, the host and founder of the Wisco Weekly Podcast. The show serves a dual purpose. Dennis splits his show between episodes for car buyers and episodes for car dealers. He explores the entire process of purchasing a car. The show is currently in its third season.

[clickToTweet tweet=”Improvisation has actually helped out my skills as a communicator. Either through the microphone or as I’m interviewing guests.” quote=”Improvisation has actually helped out my skills as a communicator. Either through the microphone or as I’m interviewing guests.”]

Today, he tells me how he qualifies his guests and why he chose such an unusual format. Dennis educates and guides his audience through this popular milestone in many people’s lives. Buying a car is a big deal for a lot of people and Dennis’s show seeks to create the best possible customer service experience for all involved.

Remember, just because your subject manner has a lot of podcasts about it, doesn’t mean you can’t find a helpful, creative, and unique way of presenting your show.

Today’s highlights:

How Wisco Weekly Podcast helps both parties in a vehicle purchase.
Dennis’s background in car sales and financing.
How car sellers react to Dennis’s podcast.
How social media has changed the automotive sale industry.
Why Dennis structures his show the way he does.
The equipment Dennis uses to produce his podcast.
How Dennis finds his guests.
What makes a guest engaging.
How Dennis changed his show between seasons.
Why standup comedians are great examples for new podcasters.

[clickToTweet tweet=”It has been more successful when I’ve brought on guests who have both a great professional and personal online presence.” quote=”It has been more successful when I’ve brought on guests who have both a great professional and personal online presence.”]

Resources

Wisco Weekly Podcast

Wisco Weekly Podcast on Facebook

Wisco Weekly Podcast on Twitter

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

PH009: Josh Nielsen of Zencastr

Thu, 17 May 2018 06:00:17 +0000

My guest today is Josh Nielsen, the founder and creator of Zencastr. Zencastr is an online service that allows podcasters to record their content within their browser. It has changed the way podcast recording is done. Josh tells me why he designed Zencastr and how he thinks it will improve in the future.

[clickToTweet tweet=”Podcasters are a special breed of people that are outgoing and charismatic, and friendly, and genuinely interested in other people and wanting to share.” quote=”Podcasters are a special breed of people that are outgoing and charismatic, and friendly, and genuinely interested in other people and wanting to share.”]

This is a great tech episode for new podcasters. We discuss some of the tools we have used and what has worked for us and what doesn’t. Podcasting is an evolving form of communication. Josh shares how he feels about the industry and the advice he has for new podcasters.

If you’d like to check out Zencastr use coupon code CASTOS to get 20% off your first 3 months, or an annual subscription.

Today’s highlights:

What is Zencastr?
What does the future look like for podcasting?
How Zencastr has changed the podcast process.
Where to find Zencastr.
How Zencastr works for its users.
How Josh got involved with podcasting.
How online content is changing and merging.
How Blab influenced Josh.
How to find your feedback on your content.
Preparing for Podcast Movement.
Josh’s advice to new podcasters.
Why recording separate tracks is helpful.

[clickToTweet tweet=”The real key is making it (recording) easier as possible for your guests.” quote=”The real key is making it (recording) easier as possible for your guests.”]

Resources:

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

PH008: Brian Berkowitz of Shooting Spaces

Thu, 10 May 2018 06:00:10 +0000

My guest today is Brian Berkowitz, an interior design and real estate photographer. Brian is the co-host of a new podcast called Shooting Spaces. His audience is a very niche group of people working in the real estate/interior design market.

[clickToTweet tweet=”We’re photographers who focus on real estate architectural stuff and interior design stuff. It’s very easy to get an idea of what people look for and try to help them.” quote=”We’re photographers who focus on real estate architectural stuff and interior design stuff. It’s very easy to get an idea of what people look for and try to help them.”]

During today’s episode, Brian tells me what it is like to cater to such a niche audience. He gives some tips on how he formulates his content and shares some of the setbacks he has dealt with regarding the show. We have a useful conversation about podcasting equipment and how to create the best listening experience for your audience.

If you are planning to create a niche market podcast, Brian has some valuable tips that will help you get started on the right foot.

Today’s highlights:

Brian’s current demographic.
How to create a show that provides information.
How to use Facebook groups to find content to discuss on the podcast.
How to reach out to well-known people in your niche community.
The opportunities the podcast has given Brian.
The struggles of recording interviews over long distances.
The benefits of using Zencastr.
How to prepare for a recording session.
The benefits of using Calendly.
How to boost your confidence in front of a mic.

[clickToTweet tweet=”I think we’re in a place that if we had anything from one to maybe max at 5000 listens a week, that would be enough where we can secure some good sponsorship.” quote=”I think we’re in a place that if we had anything from one to maybe max at 5000 listens a week, that would be enough where we can secure some good sponsorship.”]

Resources:

Brian Berkowitz on Instagram

Brian’s website

Calendly

Shooting Spaces podcast

Zencastr

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

PH007: Keith Thomas of In the Basement Podcast

Thu, 03 May 2018 06:00:49 +0000

My guest is Keith Thomas the founder of the In the Basement Podcast. His show is a current events show centered around sports. During today’s episode, we talk about being a young podcast and finding your audience in a crowded space. Keith hosts his show with two other friends and maintains a casual conversational approach with his audience.

[clickToTweet tweet=”We get the subjects and then we say, ‘what can we use?’ And then we say, ‘how can we make this entertainment value beyond what you on find on Youtube?” quote=”We get the subjects and then we say, ‘what can we use?’ And then we say, ‘how can we make this entertainment value beyond what you on find on Youtube?”]

Keith gives advice to new podcasters and explains how challenging it can be creating fresh content week after week. If you are new to podcasting, Keith has some golden tidbits of value for you to help you keep your enthusiasm and your content engaging.

Today’s highlights:

Keith’s podcast beginnings.
The type of content Keith and his co-hosts create.
How many episodes does Keith have?
How to create a unique and creative podcast episode with such a popular topic.
The importance of having fun.
Keith’s advice to podcast newcomers.
How to connect with other podcasts and establish crossover episodes.
Keith’s parting advice for the audience.
Remember, not everybody is going to like what you do.

[clickToTweet tweet=”It’s just 3 guys, we get on the microphone and do some show prep and we discuss some topics and we just have a good time.'” quote=”It’s just 3 guys, we get on the microphone and do some show prep and we discuss some topics and we just have a good time.'”]

Resources:

In the Basement Podcast

Keith on Twitter

Keith’s email

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

PH006: Mark Thompson of The Escape Plan Podcast

Thu, 26 Apr 2018 06:00:28 +0000

My guest today is Mark Thompson the co-founder of the Minimalist Marketer and the host of the Escape Plan Podcast. His show is geared toward the older generation and helping them find their place in the digital market. Minimalist Marketer has numerous avenues for their audience to engage with them. The podcast is the newest source for Mark’s audience.

[clickToTweet tweet=”You are looking for a subset of (an audience) that is not being serviced properly. Then those people become rabid fans.” quote=”You are looking for a subset of (an audience) that is not being serviced properly. Then those people become rabid fans.”]

We discuss why Mark has chosen to go the podcast route and what he has noticed about the latest podcasting trends. Mark has been in digital marketing for 13 years so he has seen major changes in content marketing and podcasting. He shares his observations with me. I also ask Mark to give newcomers to the medium his personal advice on getting their own podcast rolling.

Today’s highlights:

Mark’s background in online marketing.
The purpose of the Escape Plan Podcast.
Why podcasting is becoming more popular.
How to spread your content to a wider audience.
Mark’s strategy to repurpose his content.
The benefits of Facebook groups.
How to make your podcast unique.
How to find your audience.
What Mark has learned from his time during podcasts.
How podcasting has changed over the years.
Why you shouldn’t worry about your audience during the first 30 episodes.
Mark’s advice to new podcasters.

[clickToTweet tweet=”It only takes one really good promotion to get your podcast really going well.” quote=”It only takes one really good promotion to get your podcast really going well.”]

Resources:

The Minimalist Marketer Facebook Group

The Escape Plan Podcast

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

PH005: Nathan Bottomley of Flight Through Entirety: A Doctor Who Podcast

Thu, 19 Apr 2018 06:00:31 +0000

My guest today is Nathan Bottomley. Nathan is one of the 4 man team that produces the podcast Flight Through Entirety (aka FTE.) FTE is a comedy podcast that takes a look back at the BBC cult classic Dr. Who. The show has covered all of the “classic” period of the show (1963-1989) and will soon begin producing episodes regarding the modern Dr. Who series (1995-present.)

[clickToTweet tweet=”I think the thing that surprised me the most about my podcasting experience was how much I would end up enjoying the engagement with the audience.” quote=”I think the thing that surprised me the most about my podcasting experience was how much I would end up enjoying the engagement with the audience.”]

Nathan’s audience is a really niche audience. His fanbase is small but ferociously loyal. Today we discuss what it is like to have such a close-knit community as an audience. He also discusses the nuts and bolts of producing the show. If you are interested in starting a podcast but don’t know what your topic would be, this episode is solid proof that podcasting can be used to explore any topic, no matter how obscure or popular.

Today’s Highlights

Information about Nathan and his podcast. How Flight Through Entirety began. How Nathan and his team have tweaked their episode format over the years. The popularity of Dr. Who and who is Nathan’s audience? The problem with scheduling four people to record an episode. The importance of engaging your audience. The tone FTE uses on their social media. Why Nathan didn’t expect such a big reaction to the show. The wonderful people Nathan has met through the show. How Sydney’s Dr. Who Convention started in-person meetings with podcast fans. The importance of having a clear concept for your podcast. Know your audience. How post-processing helps produce a high-quality podcast. Why Nathan enjoys audio editing. Our final thoughts.

[clickToTweet tweet=”Being this sort of niche podcast like ours, this sorta artisanal homemade sort of podcast, we are really able to have a really friendly social media presence.” quote=”Being this sort of niche podcast like ours, this sorta artisanal homemade sort of podcast, we are really able to have a really friendly social media presence.”]

Resources:

Flight Through Entirety FTE on Facebook FTE on Twitter

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

PH004: Dan Clements of The Dan Clements Show

Thu, 12 Apr 2018 06:00:58 +0000

Dan Clements is a former truck driver who got into podcasting after getting hurt on the job. His show, The Dan Clements Show, is a political news show that supports the conservative Constitutional political view. Dan has a small, but a very vocal audience. He publishes an episode once a day and tries to keep his audience engaged in the current political climate. He publishes his show on both YouTube and Castos.

[clickToTweet tweet=”I want people to understand, you don’t have to have a lot of knowledge as far as computer knowledge to be able to do this stuff.” quote=”I want people to understand, you don’t have to have a lot of knowledge as far as computer knowledge to be able to do this stuff.”]

We discuss what it is like to present your show on multiple platforms. In the early days of his show, Dan published his show anywhere there was the capability to share an RSS feed. However, he has since focused on YouTube and Castos. Dan tells me what it is like to produce content for YouTube and how it differs from a “normal” podcast audience. A lot of podcasters use YouTube to launch their shows, and Dan is a pro at it. If you would like to know what it is like to cope with the rules and regulations of a platform and deal respectfully with audience feedback, tune into today’s show.

Today’s highlights:

Introducing Dan Clements.
Dan’s previous experience with Blog Talk Radio.
Why he switched to Castos.
Dan’s process for publishing his show to YouTube.
YouTube’s current troubles and the “adpocalypse.”
Where Dan’s largest audience lays.
The difference between YouTube viewers and podcast listeners.
Coping with audience feedback.
How Dan monetizes his show.
The direction Dan would like to take his show.
The dangers of “spreading yourself too thin” and keeping up with multiple platforms.
Our final thoughts.

[clickToTweet tweet=”YouTube is saying, they figure about 90% of the YouTube channels are created by bots. These bots are copycatting or stealing content, making some money, and then shutting down the channel, and starting up another the next day” quote=”YouTube is saying, they figure about 90% of the YouTube channels are created by bots. These bots are copycatting or stealing content, making some money, and then shutting down the channel, and starting up another the next day.”]

Resources:

The Dan Clements Show

Dan Clements on YouTube

Dan Clements on Twitter

Dan Clements on Facebook

Castos

Seriously Simple Podcasting

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with podcasters who can help make your podcast the best it can be!

PH003: John Dalton of John Dalton Gently Does It

Thu, 05 Apr 2018 05:00:33 +0000

My guest today is John Dalton. John is an artist who brings the passion and process of creating art to his audience. He hosts a podcast called John Dalton Gently Does It, a long format show, which means it is longer than the average 20-30 minutes. John’s show is interview based and boasts a very loyal following.

[clickToTweet tweet=”Artists have this pent-up reservoir of conversation that they are just dying to share with somebody who is interested.” quote=”Artists have this pent-up reservoir of conversation that they are just dying to share with somebody who is interested.”]

On today’s episode, we discuss what it is like to explore a visual medium with an audio one. We also stress the importance of knowing your audience and how to connect with them. Interacting with your audience is a very delicate balance and John has seemed to find the right method that works for him. Having trouble finding your audience? Give today’s episode a listen!

Today’s highlights:

Introducing John Dalton!
How John’s podcast began.
The way his show has evolved over time.
How to discuss a visual medium in an audio form.
The way John approaches his interviews.
Establishing 2-way communication with your audience.
The benefits of sites like Patreon.
John’s advice to interview based podcast hosts.
Why pre-recorded shows are the best for beginners.
Our final thoughts.

[clickToTweet tweet=”What I like about Patreon is, it is a way of classifying or categorizing or grouping together real true fans. Because they put their money where their mouth is.” quote=”What I like about Patreon is, it is a way of classifying or categorizing or grouping together real true fans. Because they put their money where their mouth is.”]

Resources:

John Dalton’s website

John Dalton Gently Does It

John’s Podcasting Gear:

Microphone(s): Samson Q2U USB

Headphones: Ear buds that came with my wife’s new phone a year ago.

Recording hardware: MacBook Pro 2012 running OS 10.11.6

Recording software: Garageband version 6

Soundflower – https://soundflower.en.softonic.com/mac

Linen – https://www.macupdate.com/app/mac/11333/linein

Skype

Editing software: Garageband version 10.2 or Reaper

File storage: Dropbox

Any other equipment

setup used: I alway print out my questions on paper and have them in front of the mic when I am recording.

I alway write out what I am going to say like announcements, introductions etc…

I always stand up for the whole recording.

Thank you for joining me for today’s Podcast Hackers episode. Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

PH002: Jason Aron of Jason Aron Manifest

Wed, 28 Mar 2018 14:13:39 +0000

My guest today is Jason Aron. Jason is a successful director and cinematographer who has made the leap into podcasting. He has done some fabulous documentary and live stream work which has prepared him for the standard podcast format. The show is called Jason Aron Manifest and is primarily focused on the behind-the-scenes aspect of film and other entertainment projects. It is relatively new with only ten episodes, but Jason is working hard to make sure that number is just a jumping off point.

[clickToTweet tweet="I'm trying to build up the library so that before I go make a huge ask, whatever number I feel comfortable with at the time...because there is substance behind it." quote="I'm trying to build up the library so that before I go make a huge ask, whatever number I feel comfortable with at the time...because there is substance behind it."]

During this episode, we discuss the struggles that come with being new to podcasting. We also discuss how it differs from the visual mediums. We explore the process of finding interesting and helpful guests to grow a podcast and how to build up to that “big ask.” Not sure how to get great guests for your podcast? This episode could give you some ideas.

Today’s highlights:

Jason’s new podcast Jason Aron Manifest.
Jason’s background in the entertainment industry.
How podcasting and visual mediums like film overlap.
Finding bigger names for guests and the benefits of having a guest that is “too big.”
The aspect of podcasting that surprised Jason the most.
How to prepare for a guest interview.
The importance of diversity in your guest list.
Our final thoughts.

[clickToTweet tweet="I thought it was important to get people from different, but similar backgrounds and talk about their own backgrounds and how they made it and try to pave a roadmap for other people." quote="I thought it was important to get people from different, but similar backgrounds and talk about their own backgrounds and how they made it and try to pave a roadmap for other people."]

Resources:

Jason Aron Manifest on Itunes

Jason’s Website

Jason’s IMDB Page

Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

PH001: Enrico Lugnan of The Avenik Adventures

Wed, 28 Mar 2018 13:46:34 +0000

Welcome to the first episode of Podcast Hackers! I’m your host, Craig Hewitt. Today, I welcome Enrico Lugnan to the show. Enrico is a social media marketing strategist for the social media marketing agency, Avenik. He shares with me the ups and downs of launching Avenik’s podcast called The Avenik Interviews. Enrico and his team distribute the podcast through a highly successful private Facebook group and other social media sites such as LinkedIn, with the aim of helping people learn more about social media marketing.

[clickToTweet tweet="I started the podcast as one additional way to distribute content, but actually it gave me back a lot more than I would have thought." quote="I started the podcast as one additional way to distribute content, but actually it gave me back a lot more than I would have thought."]

We cover a lot of ground today including, why Enrico and his team launched the podcast and how it has changed the way he approaches business and networking. There are many great takeaways in today’s episode and if you are new to social media marketing, you just might have found a new community!

Today’s highlights:

Why Avenik got into the podcasting game.
How Enrico was able to recruit guests for The Avenik Interviews.
How recruiting guests improved Enrico’s skillset.
Why Facebook groups are essential to building an audience.
The differences between promoting a blog post versus a podcast episode.
Facebook groups really are awesome!
How Enrico approaches a potential guest.
Our final thoughts.

[clickToTweet tweet="We were able to start doing business with some of the guests we had on the podcast. Because, for those thirty minutes, or thirty-five minutes, however long it is, you are actually interacting as peers." quote="We were able to start doing business with some of the guests we had on the podcast. Because, for those thirty minutes, or thirty-five minutes, however long it is, you are actually interacting as peers."]

Resources:

Avenik.com

The Avenik Interviews

The Social Media Marketing Revolution, Avenik Facebook Group

Thank you for joining me for the first ever Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!