Before you can get into the details of creating a podcast, you need to determine why you’re podcasting in the first place. This means defining your goals and your vision for the podcast, as well as your SuperPower. What’s a SuperPower? It’s the thing that gives you your unique ability to speak about a topic and connect with an audience.
To decide what your podcast will be about, first spend some time thinking about your interests. Keep in mind that you’ll be talking about your podcast topic every week, so you want to choose a topic that you’re passionate about. What do you like talking about?
Next, think about your own life experiences with those interests. What experiences do you have that tie in with your podcast topic? What gives you a unique knowledge or perspective on the topic?
You’ll also want to consider how your podcast will fit in with your professional goals. Will it boost your marketing efforts or improve your branding?
Finally, consider what groups you’re already a part of. Your current professional or social groups, like sports teams, church groups, or professional societies, could tie in with your podcast. Are you a member of any groups that have a connection with your podcast topic?
To find your SuperPower, you’ll need to think about the topics that you have expertise about and the topics you’re passionate about. Where do these interests overlap? It’s in that overlap that you’ll find your SuperPower.
There’s a lot of competition out there in the podcast world, and the odds are good that the subject you have chosen has also been chosen by someone else. But what will give you the edge on the competition isn’t coming up with an idea that’s never been done, but putting your own personal spin on it.
Takeaways From this Lesson:
- Define your goals and vision for your podcast
- When choosing a podcast topic, think about your interests, life experiences, professional goals, and group memberships
- Find your SuperPower in the intersection of your expertise and your passions
- Remember that it’s your unique personal spin that will help you compete in podcasting