Show notes are an important resource for podcasters, because they’re the best way to get listeners to your website and engaging with you. Podcasts are a one-way discussion. Show notes are the entry point that allow your listeners to continue the discussion on a two-way street – and if that street is your website or social media, where they can also subscribe to your email list or join your Facebook group, it will help build your overall brand.
In addition to giving your listeners a reason to go to your website and allowing them to engage in another way, show notes allow you to offer additional resources or information to your listeners, which adds additional value to your podcast. Show notes also increase the overall SEO impact that each episode has. Not only can your podcast show up in iTunes, which is the 3rd largest search engine, your show notes can show up in Google, which is the largest search engine online.
One way to help your show notes become more visible is to make them shareable. A WordPress plugin called Click to Tweet can help you easily click and send quotable tweets to Twitter. You can also add buttons to your post that will allow readers to share the post on social media sites like Facebook, Twitter, and Pinterest.
Adding links to your post that allow your readers to find out more about you and your guests and follow you and your guests on social media can help make your show notes more visible and more useful to your listeners, as well as increasing engagement with your brand. You should also include a hook in the beginning that gets readers interested in listening to the episode, and a call to action at the end, encouraging listeners to sign up with your email list, follow you on social media, etc. At the bottom of this post, you can find links to good examples of what great looking show notes should look like.
Takeaways From this Lesson:
- Show notes help increase your listener’s engagement with you and your brand
- Show notes also increase your overall SEO impact for each episode
- Show notes add value for your listeners
- Making your show notes shareable helps increase visibility
- Adding links to your show notes increases brand engagement and usefulness to readers and listeners
- Good show notes should include a hook at the beginning and a call to action at the end