When considering how many episodes you need to launch with, ask yourself a few questions. How often do you plan to publish? How much difficulty do you have creating the content? Do you have a deadline for your launch that must be kept?
A solid formula for a weekly podcast is to start with three episodes on launch day. The first episode, Episode 0, should not be a full-length episode, but should instead be a way to explain a bit about what the podcast is about, why your listeners should be interested, and what to expect. At the same time, you’ll also release the first two regular episodes of your podcast.
Then, two days later, release a third bonus episode of your podcast. Use this episode to try out a different topic, spin, or format for your show. This is not only a nice extra for your listeners, it can also help you land your show in the New and Noteworthy section of iTunes. Finally, a week after the original launch date on your regular weekly release date, release the fourth episode of your show.
Don’t overwhelm your listeners by posting too many episodes on the first day. Not only is it likely that not many people will listen to a large number of episodes released all at once, it’s better for you to have completed episodes that you can upload even if you haven’t had a chance to create new content one week. One of the worst things you can do is skip an episode in the first eight weeks or so. If you have a backlog of episodes waiting to be released, you’ll have a buffer in the event that life gets busy and you can’t record an episode when you want to.
You should also try out a mix of different styles and formats in the first few episodes and come at your topic from a few different angles. This helps keep your listeners interested and appeal to a wider variety of listeners.
Takeaways From this Lesson:
- How many episodes to launch with depends partly on your expected episode release schedule, the level of difficulty you have in producing content, and what deadlines you might have that correspond with your launch date
- It’s better to release fewer episodes up front than to skip an episode early on. Try to leave yourself a buffer of completed episodes
- Experiment with topics, styles, and formats early on to draw in a broad audience and let your listeners know what to expect from you.