Your podcast is only one part of your brand. You should have other content on your site or associated with your brand, and it’s important that your podcast fits in with the rest of your content.
Podcasting is another form of content marketing, just like blogging or maintaining a You Tube channel. The marketing spectrum includes blogging, You Tube, social media, emails, podcasting, communities, in-person events, and influencer marketing
You definitely don’t want to get rid of the marketing that you’re already doing. Your podcast should only add to that. So think about how you’re connecting with your audience and what’s working. How can your podcast enhance the things that you’re already doing?
A podcast can help you connect with a new audience and it can help you connect with an existing audience in a new way. For example, if you have a blog, a podcast can connect you with people who aren’t currently part of your audience because they don’t read blogs. However, your podcast can also help you connect with your existing audience by providing them with a different angle of information. For example, you could provide expert information on a subject on your blog, and personal experiences on the same subject in your podcast.
When you think about when you should release your podcast episodes, you should think about when you release your other content. Just as with the content itself, the release dates should complement the rest of your content.
Takeaways From This Lesson:
- Your podcast is one facet in an overarching content strategy
- Your podcast should add to your brand and marketing strategy, not replace an existing aspect of it
- Your podcast content should complement and enhance the content that you’re sharing through other means
- When you decide when to release podcast episodes, think about how those release dates line up with the dates that you release other types of content