---
title: "Podcast Analytics: IAB-Compliant Listener Data | Castos"
canonical: https://castos.com/podcast-analytics/
description: "Castos podcast analytics give you accurate, IAB v2-compliant download data, unique listeners, listener location by country and city, and audience engagement insights, all in one dashboard."
updated: 2025-07-21
source: rendered HTML, generated at build time
---

# Podcast analytics done right

Accurate, IAB-compliant listener data in one simple place: downloads, unique listeners, where in the world people listen, and how they engage. Measure what matters and make smart decisions about what to do next.

[Try Castos For Free→](https://app.castos.com/register)

![Castos analytics dashboard showing total listens by podcast](https://images-cdn.castos.com/2024/05/Totals-_-Listens-by-Podcast-1.png)

## Castos is trusted by the top creators

![A selection of popular podcasts hosted on Castos](https://castos.com/images/podcast-social-proof.png)

## Grow your audience with the right analytics

Instead of reviewing data across multiple platforms, Castos puts everything in one place. A full snapshot of your show in a single look.

### IAB-compliant downloads and listens

Review total downloads and listens per podcast and per episode, counted to IAB v2-compliant standards so bots are filtered and repeat downloads deduped. These are the accurate numbers sponsors trust.

### Unique listeners and Followers

See how many individual people actually listen, plus our proprietary "Followers" calculation, which counts how many people receive automatic updates for each episode, a metric no other host provides.

### Location, apps, and devices

See where in the world your listeners are, by country and city, and which podcast apps, browsers, and devices they use. Tailor your messaging and unlock local sponsorship and partnership opportunities.

## See your best performing episodes

Give your audience more of what they want, and pitch your top-performing episodes to sponsors.

### Total listens by podcast

Filter by individual podcast and select custom date ranges to dig into any window: last week, last quarter, or the lifetime of your show.

### Best performing episodes

Surface your highest-performing episodes so you can double down on what works and use those numbers to attract sponsors.

### Platforms and apps

Learn whether your audience listens on mobile or desktop, in apps or in a browser. Then meet them where they are.

### Downloadable reports

Great-looking analytics reports you can send to sponsors or share with partners. Built-in, no spreadsheet wrangling required.

## Your Castos analytics dashboard

![Castos analytics dashboard with downloadable reports](https://images-cdn.castos.com/2024/05/Totals-_-Listens-by-Podcast-2.png)

Testimonials

## See What Our Customers Have To Say

"

> Castos and the Seriously Simple Podcast plugin have made podcasting so much easier for me and our team. Since switching to Castos, everything is managed on the backend of our website which saves so much time and limits potential mistakes.

![Katie Wells](https://images-cdn.castos.com/2019/06/katie_wells_wellness_mama_high_resheadshot.jpg)

Katie Wells

Wellness Mama

"

> Castos makes it super simple to manage our shows. It's much faster and more seamless than the other services we've used.

![Srini Rao](https://images-cdn.castos.com/2019/06/Srinivas-Rao.jpg)

Srini Rao

Unmistakable Creative

The ideal analytics workflow

## Turn data into a growing show

Every insight and nugget of wisdom will help you grow your podcast.

1.  1
    
    ### Publish your episodes
    
    Every download, follower, and platform interaction is tracked automatically. No tags or scripts to install.
    
2.  2
    
    ### Review the dashboard
    
    Slice by podcast, episode, date range, geography, or platform. The story your data tells is one click away.
    
3.  3
    
    ### Make smart decisions
    
    Use what you learn to refine your content, target new audiences, and unlock sponsor and partnership opportunities.
    

## Find where the growth opportunities are hiding

Understanding your podcast's performance is essential, and accurate analytics are how you get there. Join Castos to learn as much as you can about your listener.

[Dive Into Castos Analytics→](https://app.castos.com/register?utm_campaign=product-ad&utm_source=analytics-ad)