Short121 characters
Your product is now a wrapper around go-to-market. Hiten Shah on what is real in AI right now, on the new Rogue Startups.
Your Product Is Now a Wrapper Around Go-To-Market | Hiten Shah
Show Notes
A summary of this episode, ready to publish.Hiten Shah, who built Crazy Egg and KISSmetrics, joins Craig to sort out what is real in AI right now and what is hype. They start with Noats, his local-first meeting recorder, get into what it takes to run local models, and land on the big idea: the product is now a wrapper around go-to-market.
Key points
- Why local models only recently got good enough for Noats
- How much hardware you need to run good models at home
- How Hiten evaluates new AI tools within minutes of launch
- Finding the "obvious future" of a business, with Castos as the example
Resources mentioned: Noats, Crazy Egg, KISSmetrics, Castos
Title Ideas
Three titles written from this episode.Curiosity-drivenWhat Happens When the Product Becomes the Wrapper?
Value-drivenHow Hiten Shah Tests New AI Tools Within Minutes
BoldGo-To-Market Is the Product Now
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Hiten Shah built Crazy Egg and KISSmetrics, and he is shipping a new batch of AI tools. This week on Rogue Startups: local models, how he tests new AI tools fast, and why go-to-market now shapes the product.
Long349 characters
New Rogue Startups: Hiten Shah on what is real in AI and what is hype. We cover Noats, his local-first meeting recorder, how much hardware local models need, and how he evaluates a new AI tool within minutes. Then the big idea: the product is now a wrapper around go-to-market. Hiten even turns it on Castos to find its "obvious future." Listen now.