Podcast analytics done right
Accurate, IAB-compliant listener data in one simple place: downloads, unique listeners, where in the world people listen, and how they engage. Measure what matters and make smart decisions about what to do next.
Castos is trusted by the top creators
Grow your audience with the right analytics
Instead of reviewing data across multiple platforms, Castos puts everything in one place. A full snapshot of your show in a single look.
IAB-compliant downloads and listens
Review total downloads and listens per podcast and per episode, counted to IAB v2-compliant standards so bots are filtered and repeat downloads deduped. These are the accurate numbers sponsors trust.
Unique listeners and Followers
See how many individual people actually listen, plus our proprietary "Followers" calculation, which counts how many people receive automatic updates for each episode, a metric no other host provides.
Location, apps, and devices
See where in the world your listeners are, by country and city, and which podcast apps, browsers, and devices they use. Tailor your messaging and unlock local sponsorship and partnership opportunities.
See your best performing episodes
Give your audience more of what they want, and pitch your top-performing episodes to sponsors.
Total listens by podcast
Filter by individual podcast and select custom date ranges to dig into any window: last week, last quarter, or the lifetime of your show.
Best performing episodes
Surface your highest-performing episodes so you can double down on what works and use those numbers to attract sponsors.
Platforms and apps
Learn whether your audience listens on mobile or desktop, in apps or in a browser. Then meet them where they are.
Downloadable reports
Great-looking analytics reports you can send to sponsors or share with partners. Built-in, no spreadsheet wrangling required.
Your Castos analytics dashboard
See What Our Customers Have To Say
Castos and the Seriously Simple Podcast plugin have made podcasting so much easier for me and our team. Since switching to Castos, everything is managed on the backend of our website which saves so much time and limits potential mistakes.
Wellness Mama
Castos makes it super simple to manage our shows. It's much faster and more seamless than the other services we've used.
Unmistakable Creative
Turn data into a growing show
Every insight and nugget of wisdom will help you grow your podcast.
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Publish your episodes
Every download, follower, and platform interaction is tracked automatically. No tags or scripts to install.
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Review the dashboard
Slice by podcast, episode, date range, geography, or platform. The story your data tells is one click away.
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Make smart decisions
Use what you learn to refine your content, target new audiences, and unlock sponsor and partnership opportunities.
Find where the growth opportunities are hiding
Understanding your podcast's performance is essential, and accurate analytics are how you get there. Join Castos to learn as much as you can about your listener.