Niching down to monetize your podcast w/ Bob Dunn

Last updated on June 4th, 2021

Niching down to monetize your podcast w/ Bob Dunn

On this episode of the Audience podcast, Matt talks with fellow podcaster, Bob Dunn from the Do the Woo Podcast. Bob specializes in a specific niche within WordPress, which is what his podcast focuses on as well. That begs the question, “How do you niche down in podcasting?” Today, Bob and Matt talk about niche podcasting and sponsorships, how to get started with sponsorships (when you’re new and scared), and different types of ad-rolls. 

How important is creativity in an ad-roll? How do you own a segment? How flexible do you have to be with sponsors? Bob and Matt answer all of these questions and more in today’s episode of the Audience podcast.

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Today you’ll learn about:

  • Bob’s journey into podcasting and the story behind Do the Woo
  • Niching down in podcasting
  • The importance of branding in niche podcasting 
  • “Owning a segment”
  • Advice for how new podcasters can approach possible sponsors
  • Branding through the lens of small creators
  • Transparency with sponsors and listeners
  • How flexibility and sponsorships go hand-in-hand      
  • Different types of ad-rolls
  • Long-term commitments and lengths of sponsorships
  • Equipment opinions and tips                                                                                                                                                               


Bob Dunn, LinkedIn:

Bob Dunn, official website:

Do the Woo Podcast:

Castos Academy: 

Castos, private podcast: 

Castos, website:

Castos, YouTube:  

Clubhouse video: 

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