While it’s important to create a full website for your brand, sometimes all you need is a landing page. Landing pages are great ways to promote products, services, or campaigns in a focused way. They also help you target different customer segments with tailored content.
Fortunately, building a landing page is quick and easy, especially if you use one of the best landing page builders. In this article, we break down our favorite landing page creation tools.
What is a Landing Page Builder?
A landing page builder is a specialized tool designed to help users create and optimize web pages aimed at driving visitor actions. These actions might include signing up for a newsletter or purchasing a product.
These builders provide a user-friendly interface, typically with drag-and-drop functionality, that let you design professional-looking pages without coding knowledge. They offer various templates, customization options, and integration capabilities with marketing tools to enhance user engagement and conversion rates.
By using a landing page builder, you can quickly deploy targeted pages that focus on converting traffic into leads or customers, streamlining their online marketing efforts.
What Makes a Great Landing Page Builder?
A great landing page builder should offer a blend of user-friendliness, flexibility, and powerful features that enable users to create effective and engaging landing pages. Here are some key factors that contribute to the quality of a landing page builder:
Intuitive User Interface
The builder should have a straightforward, drag-and-drop interface that allows you to easily add, remove, and modify elements on their landing page without needing to know how to code.
Customization Options
It should offer a wide range of customization options, allowing you to adjust colors, fonts, layouts, and more to match their brand identity and meet their specific needs.
Responsive Design
With the increasing use of mobile devices, it’s crucial that the landing pages created are responsive, meaning they automatically adjust to look good on any screen size, from desktops to smartphones.
SEO Features
The builder should include SEO-friendly features, enabling you to optimize their landing pages for search engines, which can help improve visibility and drive more traffic.
Integration Capabilities
A great builder should easily integrate with other tools and platforms, such as email marketing services, CRM systems, and analytics tools, allowing you to streamline your workflow and better track their results.
A/B Testing
The ability to create and test different versions of a landing page (A/B testing) is crucial for optimizing conversion rates. A good landing page builder should provide this feature to help you identify what works best for your audience.
Fast Loading Times
Landing pages need to load quickly to reduce bounce rates. The builder should produce pages that are optimized for speed, ensuring a better user experience.
Templates and Pre-Designed Elements
Having a selection of high-quality, customizable templates and pre-designed elements can significantly speed up the design process and inspire users.
Analytics and Reporting
The ability to track the performance of landing pages is essential. A good builder should offer integrated analytics or the ability to connect to external analytics tools to monitor key metrics like traffic, conversions, and bounce rates.
Customer Support and Resources
Access to responsive customer support and a wealth of educational resources can greatly enhance your experience, especially if you’re new to landing page creation.
The 13 Best Landing Page Builders
Now that you understand landing page builders and what makes them great, let’s go through our list of the best landing page builders.
1. Carrd
Carrd is a streamlined, lightweight landing page builder designed for simplicity and ease of use. It’s particularly suited for creators who need to quickly launch a single-page site or a landing page without getting bogged down in complexity. Carrd stands out for its affordability and user-friendly interface, making it an excellent choice for individuals or small businesses on a budget.
Unlike more comprehensive website builders, Carrd focuses solely on one-page sites, offering a range of customizable templates and responsive designs that ensure your landing page looks great on any device. This specialization makes Carrd a go-to option for creators looking to efficiently convert their audience with minimal fuss.
2. ConvertKit
ConvertKit offers a unique approach to landing page building, specifically tailored for content creators and marketers aiming to grow their audience and enhance email subscriptions.
It stands out by seamlessly integrating landing page creation with email marketing tools, allowing you to not only design attractive, responsive landing pages but also to set up email capture forms and automated email sequences directly within the platform.
This integration makes ConvertKit an excellent choice for creators who want to focus on building their subscriber base and nurturing leads through email marketing.
3. Unbounce
Unbounce is a robust landing page builder designed for marketers and businesses seeking to optimize their conversion rates. It stands out with its powerful A/B testing capabilities, allowing you to create variations of their pages to test different elements and identify the most effective versions. It also offers dynamic text replacement, which tailors the content on the landing page to match the search queries of the visitors.
Unbounce provides advanced integrations with marketing tools and CRM systems, making it a preferred choice for professionals aiming to create highly targeted, data-driven landing pages.
4. Swipe Pages
Swipe Pages is a landing page builder that excels in creating fast, mobile-optimized landing pages with a strong focus on driving conversions. Swipe Pages offers a drag-and-drop interface, making it easy for creators to design pages without needing coding skills. Its unique selling point is the emphasis on speed and mobile experience, alongside advanced features like A/B testing, real-time analytics, and integrations with various marketing tools.
This makes Swipe Pages an ideal choice for marketers and creators who prioritize mobile user engagement and seek to maximize conversion rates through quick-loading, high-performing landing pages.
5. Leadpages
Leadpages stands out in the landing page builder market with its comprehensive set of features designed for small businesses and entrepreneurs. It offers a wide array of professionally designed templates and an intuitive drag-and-drop interface, making it accessible for users without technical expertise.
What sets Leadpages apart is its robust conversion toolset, including pop-ups, alert bars, and built-in payment processing capabilities, which facilitate direct sales from the landing page. Additionally, its integration with a variety of marketing and analytics tools allows users to seamlessly connect to their other marketing tools.
6. Ucraft
Ucraft is a versatile landing page builder that appeals to creators looking for a balance between design flexibility and ease of use. It provides a selection of visually appealing, customizable templates that cater to various industries and purposes.
What sets Ucraft apart is its combination of landing page creation with broader website building capabilities, allowing users to expand their single landing page into a full-fledged website if needed. It also offers logo making and ecommerce solutions.
7. Landbot
Unlike traditional landing page builders that rely on static content, Landbot allows creators to build interactive, chatbot-powered landing pages that engage users in a dialogue, significantly enhancing user experience and engagement.
This unique feature enables a more personalized interaction with visitors, potentially increasing conversion rates by addressing user queries and guiding them through a tailored journey. Landbot is particularly suited for businesses and creators who want to stand out by offering an interactive and dynamic user experience.
8. Google Sites
Google Sites stands out for its straightforwardness and deep integration with the Google ecosystem, ideal for users seeking ease and familiarity. It allows quick creation of basic, yet responsive landing pages, integrating seamlessly with Google tools for a cohesive content experience. While it may lack advanced features of dedicated landing page builders, its strength lies in its simplicity and the ability to facilitate collaboration.
9. ConvertFlow
ConvertFlow is a specialized landing page builder that excels in creating personalized user experiences to boost conversions. Its key differentiator is the ability to segment and target visitors with tailored content and calls to action based on their behavior and interaction with the site. This level of personalization, combined with its robust A/B testing features, helps you significantly increase your conversion rates.
10. ActiveCampaign
ActiveCampaign sets itself apart with a strong emphasis on combining email marketing, automation, and CRM functionalities alongside its landing page builder. Its landing page feature is designed to integrate within automated marketing campaigns. This integration is particularly beneficial for users aiming to drive engagement and conversions through targeted, behavior-based marketing strategies.
11. Clickfunnels
ClickFunnels excels in the landing page builder space by focusing on the creation of sales funnels, not just standalone pages. It’s designed to guide visitors through a series of steps leading to a conversion, making it a powerful tool to optimize your sales process.
With ClickFunnels, you can easily build a sequence of pages that lead customers from initial interest to final purchase, supported by features like upsells, downsells, and order bumps. This strategic approach to building customer journeys sets ClickFunnels apart, making it ideal for creators and businesses focused on maximizing their sales and conversion rates through a structured funnel strategy.
12. Instapage
Instapage is renowned for its focus on post-click optimization, offering a suite of advanced features designed to maximize conversions. Its standout feature is the “Experimentation” module, which enables detailed A/B testing and heatmaps, providing insights into user behavior.
Additionally, Instapage offers a high degree of customization with its drag-and-drop editor, allowing for precise design control without needing coding skills. Its collaboration tools facilitate teamwork on page design and optimization.
Instapage is ideal for marketers and teams focused on detailed analysis and optimization of their landing pages to achieve the highest possible conversion rates.
13. Hubspot
HubSpot’s landing page builder is part of its extensive inbound marketing and sales platform, which excels in integrating content creation, lead capture, and customer relationship management.
The builder allows you to create responsive, personalized landing pages that can adapt content based on visitor data. This personalization, coupled with HubSpot’s robust analytics and A/B testing capabilities, enables you to fine-tune your pages for optimal conversion rates.
Ideal for businesses looking to integrate their landing pages deeply with their broader marketing and sales funnel, HubSpot provides a holistic approach to attract visitors and nurture and convert them throughout the customer journey.
Landing Page Builder FAQs
You’ve seen our list of the best landing page builders that will help you maximize conversions, but you may have some questions. Here are some FAQs about landing page creators.
What is the difference between a website and a landing page?
A website consists of multiple pages with various content, while a landing page is a single page focused on a specific goal or call to action, designed to convert visitors into leads or customers.
Do I need a landing page if I have a website?
Yes, landing pages complement your website by providing a focused area that guides visitors toward a specific action, such as signing up for a service or purchasing a product, enhancing your marketing campaigns’ effectiveness.
What is the advantage of a landing page?
Landing pages are optimized for conversion, offering a clear call to action and minimizing distractions. They allow you to target specific audience segments and measure the effectiveness of your marketing strategies.
What are some common landing page mistakes?
Common mistakes include too much text, lack of a clear call to action, slow loading times, and not being mobile-friendly. These can detract from the user experience and reduce conversion rates.
Do you need hosting for a landing page?
Yes, like any webpage, a landing page needs to be hosted on a server to be accessible on the internet. Many landing page builders offer hosting as part of their service.
How do you test a landing page?
Testing involves A/B testing different versions of your page, analyzing user behavior through heatmaps, and tracking conversion rates to identify which elements are most effective in driving conversions.
What is the best way to make a landing page?
The best way is to use a dedicated landing page builder that offers customizable templates, drag-and-drop editors, and integration with marketing tools, making it easy to create and optimize your page.
Should landing pages have navigation?
Typically, landing pages have minimal navigation to keep users focused on the call to action. However, some contexts may benefit from limited navigation to provide additional information without leaving the page.
How much time does it take to design a landing page?
The time can vary greatly, from a few hours to several days, depending on the complexity of the design, the content preparedness, and the level of customization and testing required.
