PH042: Selling Courses Through Your Podcast with Joe Casabona

Last updated on May 12th, 2020

PH042: Selling Courses Through Your Podcast with Joe Casabona

On today’s episode of Podcast Hackers, Joe Casabona joins me to talk about how he sells courses through his podcast. We also talk about his history in development as an educator, how to create and sell a course, breaking down modules and lessons, finding your target audience, how a podcast audience can change, the importance of being intentional, ways to show the value of a course, how do you pivot to a product, and the disconnect that can happen with different guests.

Joe is a podcaster, educator, and developer. He has a Master’s Degree in Software Engineering, has been a teacher for over 10 years, and has been freelancing since 2002. His passion in educating and software has driven him to create “Creator Courses.” Creator Courses is a school for those who want to create online businesses.


How I Built It – A podcast about building things on the web, website

Joe Casabona, website

Podcast Liftoff

Superfans by Pat Flynn, Amazon

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