What do folks from public radio learn about show development that the rest of us don't understand? How do some of the top shows in the world START? What techniques, processes, or mental heuristics do professional showrunners use to ensure that they're developing strong show premises and IP — not just "yet another" podcast about the same topics as their competitors?
Today, we go inside a live call from our latest podcast workshops, and we hear from Nate Tobey and Jen Poyant.
Nate Tobey (formerly of APMG and WGBH) is the director of content at 10% Happier, and Jen Poyant (former WNYC producer and co-founder of Stable Genius Productions) is their Executive Producer.
10% Happier is a mindfulness and meditation tech company, co-founded by ABC News and Good Morning America anchor Dan Harris, and on the back of Harris's very popular podcast (also called 10% Happier), the company decided to create a slate of shows.
On the call, Jay interviews Nate and Jen, with students chiming in near the end.
Interested in our workshops? These are 8-week intensives taken with a cohort of others. Learn more here: https://jayacunzo.com/growable-shows
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ON-DEMAND COURSE — GROWABLE SHOWS
Jay’s new course is now available. Learn to craft the most important piece of your show: the premise, the big idea driving everything you do inside and around your show. This is the #1 reason shows fail — the ideas are too general, not specific or high-impact enough to support a whole show.
Learn how to craft more than a bunch of episodes. Create IP. Make a show that makes a difference.
Available whenever you need it: https://marketingshowrunners.podia.com/growable-shows-developing-your-ideas-into-an-irresistible-premise-your-audience-loves-shares
INSIDE THIS EPISODE:
10% Happier can be found at https://www.tenpercent.com/
Follow Jen Poyant on Twitter at https://twitter.com/jpoyant
Follow Nate Tobey on Twitter at https://twitter.com/jayacunzo/
You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcast
Thanks for listening!
