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Your Product Is Now a Wrapper Around Go-To-Market | Hiten Shah
Episode Details Marketing Content
Show NotesA summary of this episode, ready to publish.
Hiten Shah, who built Crazy Egg and KISSmetrics, joins Craig to sort out what is real in AI right now and what is hype. They start with Noats, his local-first meeting recorder, get into what it takes to run local models, and land on the big idea: the product is now a wrapper around go-to-market.
Key points
Why local models only recently got good enough for Noats
How much hardware you need to run good models at home
How Hiten evaluates new AI tools within minutes of launch
Finding the "obvious future" of a business, with Castos as the example
Curiosity-driven What Happens When the Product Becomes the Wrapper?
Value-driven How Hiten Shah Tests New AI Tools Within Minutes
Bold Go-To-Market Is the Product Now
Social Post
Short
Your product is now a wrapper around go-to-market. Hiten Shah on what is real in AI right now, on the new Rogue Startups.
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Rogue Startups
Your Product Is Now a Wrapper Around Go-To-Market | Hiten Shah
Episode Details Marketing Content
Episode Details
Episode TitleAI Assistant
How Hiten Shah Tests New AI Tools Within MinutesApplied
Three title ideas from this episode
Curiosity-drivenWhat Happens When the Product Becomes the Wrapper?Use Title
Value-drivenHow Hiten Shah Tests New AI Tools Within MinutesUsed
BoldGo-To-Market Is the Product NowUse Title
DescriptionAI Assistant
Hiten Shah, who built Crazy Egg and KISSmetrics, joins Craig to sort out what is real in AI right now and what is hype. They start with Noats, his local-first meeting recorder, get into what it takes to run local models, and land on the big idea: the product is now a wrapper around go-to-market.
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Publish DateAmerica/New York
October 13, 2026 6:00 AMUpdate
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Rogue Startups
Your Product Is Now a Wrapper Around Go-To-Market | Hiten Shah
Episode Details Marketing Content
Social PostGet the perfect post content to share this episode to social media.
Short121 characters
Your product is now a wrapper around go-to-market. Hiten Shah on what is real in AI right now, on the new Rogue Startups.
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Medium207 characters
Hiten Shah built Crazy Egg and KISSmetrics, and he is shipping a new batch of AI tools. This week on Rogue Startups: local models, how he tests new AI tools fast, and why go-to-market now shapes the product.
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Long349 characters
New Rogue Startups: Hiten Shah on what is real in AI and what is hype. We cover Noats, his local-first meeting recorder, how much hardware local models need, and how he evaluates a new AI tool within minutes. Then the big idea: the product is now a wrapper around go-to-market. Hiten even turns it on Castos to find its "obvious future." Listen now.
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Hiten Shah, who built Crazy Egg and KISSmetrics, joins Craig to sort out what is real in AI right now and what is hype. They start with Noats, his local-first meeting recorder, get into what it takes to run local models, and land on the big idea: the product is now a wrapper around go-to-market.
Why local models only recently got good enough for Noats
Show notes from your episode
A short summary with the key points and resources you mentioned, written from the episode's transcript.
CuriosityWhat Happens When the Product Becomes the Wrapper?
ValueHow Hiten Shah Tests New AI Tools Within Minutes
BoldGo-To-Market Is the Product Now
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Hiten Shah built Crazy Egg and KISSmetrics, and he is shipping a new batch of AI tools. This week on Rogue Startups: local models, how he tests new AI tools fast, and why go-to-market now shapes the product.
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