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Facebook quits while podcast listenership on the rise

Audience
Audience
Facebook quits while podcast listenership on the rise
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Stuart and Matt are back with some of the most impactful headlines in the podcasting space. Listen for a breakdown of how some of the big players in the space might impact your podcast. If you want us to cover a 

https://finance.yahoo.com/news/facebook-pulls-plug-podcast-business-184557380.html

  • The company will stop creators adding podcasts to the service this week. They don’t plan to communicate the closure to Facebook users.

https://www.edisonresearch.com/the-top-50-most-listened-to-podcasts-in-the-u-s-q1-2022

  • Top 50 shows in US

https://www.edisonresearch.com/comedy-is-top-podcast-genre-in-u-s/

  • Top genres in US
  • This is more interesting to talk about, especially in the sense of how competitive a genre might be or how much you have to invest in making a better show.

https://podnews.net/press-release/podcasting-opportunities-nielsen-s-advertising-marketers

  • Podcasting is attracting more new listeners than ever, according to new research. Over 50% of daily podcast listeners began listening in the last two years, says Nielsen’s Podcasting Today Report; which also says that the number of US listeners has grown by 40% in the past three years. The data suggests that podcast advertising drives an aided brand recall of 71%.
  • “When everything else feels like its going down…it’s nice to see something going up”

https://rephonic.com/blog/are-podcasts-getting-worse

  • Podcast satisfaction peaked in 2016 and has since been declining steadily
  • Listeners rate older podcasts significantly lower than newer podcasts
  • But the average rating of new podcasts is slowly decreasing too
  • Larger shows tend to be rated lower than smaller shows

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