3 Clips

NEWSLETTER ABOUT CREATIVITY AT WORKEvery week in Playing Favorites, 3 Clips host Jay Acunzo shares a new idea or story all about making things that make a difference. If you’re tired of all the tips, tricks, cheats, and hacks, and you just want to make more resonant things, join thousands of your peers who get Jay’s note every week, plus exclusive access and discounts to other projects:Subscribe: https://jayacunzo.com/newsletterPODCAST COURSE: GROWABLE SHOWSJay’s on-demand course deconstructs dozens of real-world show examples and offers 10 original videos plus a guided system for developing your ideas to be more deeply resonant, refreshingly original, and worthy of your audience’s subscription.Don’t just make Yet Another podcast. Make the podcast that only you can make.Learn more: https://jayacunzo.com/growable-showsINSIDE THIS EPISODE: Sidedoor can be found here: https://www.si.edu/sidedoorFollow Sidedoor host Lizzie Peabody on Twitter here: https://twitter.com/LizziePeabodyFollow Sidedoor on Twitter here: https://twitter.com/SidedoorPodFrom Play It Forward: This week’s recommended podcast is https://thesecretadventuresofblackpeople.com/Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at https://jayacunzo.com/3-clips THANKS TO OUR SPONSOR: WISTIAWistia makes tools to help makers and marketers serve their audiences more deeply and creatively through their podcasts and videos. They believe in making business more human, so they evangelize the idea of brand affinity over brand awareness. Learn more at http://wistia.com

In this episode we feature Kinsey Grant, host of the interview podcast Business Casual. It’s part of the business media outlet Morning Brew. Kinsey is a young journalist and interviewer who sits down with some of the biggest names in their field. She’s interviewed the likes of Mark Cuban and Mary Barra, Arianna Huffington and Meg Whitman. In our conversation with Kinsey, we break down her interview with former Google CEO (and oh so much more) Eric Schmidt.We take a deep dive into “the art of the interview” and explore how Kinsey books, preps for, and engages with her guests to get the insights she knows her audience will appreciate.NEWSLETTER ABOUT CREATIVITY AT WORKEvery week in Playing Favorites, 3 Clips host Jay Acunzo shares a new idea or story all about making things that make a difference. If you’re tired of all the tips, tricks, cheats, and hacks, and you just want to make more resonant things, join thousands of your peers who get Jay’s note every week, plus exclusive access and discounts to other projects:Subscribe: https://jayacunzo.com/newsletterPODCAST COURSE: GROWABLE SHOWSJay’s on-demand course deconstructs dozens of real-world show examples and offers 10 original videos plus a guided system for developing your ideas to be more deeply resonant, refreshingly original, and worthy of your audience’s subscription.Don’t just make Yet Another podcast. Make the podcast that only you can make.Learn more: https://jayacunzo.com/growable-showsINSIDE THIS EPISODE: Business Casual can be found here: https://www.businesscasual.fm/Follow Business Casual on Twitter here: https://twitter.com/bizcasualpodFollow Business Casual on Instagram here: https://www.instagram.com/businesscasualpod/Follow Kinsey Grant on Twitter here: https://twitter.com/kinseygrantFrom Play It Forward: This week’s recommended podcast is Code Switch: https://www.npr.org/podcasts/510312/codeswitchFollow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastTHANKS TO OUR SPONSOR: WISTIAWistia makes tools to help makers and marketers serve their audiences more deeply and creatively through their podcasts and videos. They believe in making business more human, so they evangelize the idea of brand affinity over brand awareness. Learn more at http://wistia.com

The show we’re discussing with Jay, Standing Ovation, is kind of like 3 Clips, but for public speaking. Each episode, Jay interviews a public speaker and together they break down a favorite story that the guest tells on stage – with clips from those talks. Jay Baer knows a thing or two about podcasting, both from the three shows he hosts and the shows he’s helped other companies launch through his business, Convince and Convert. On 3 Clips, he shares tips on how to ask guests questions they’ve never been asked before, the importance of signaling key lessons to your audience, and how to distill those lessons from your guest. Plus, a show-stopping impression of a vomiting cat! SUBSCRIBE TO THE NEWSLETTER: Every week in Playing Favorites, Jay Acunzo shares a new idea or story exclusive to subscribers about making things that make a difference. Our one goal is to make the audience’s favorite things — so what does that take, anyway? Subscribe at marketingshowrunners.com/subscribe/SHOW DEVELOPMENT COURSE: GROWABLE SHOWSJay’s new course is now available. Learn to craft the most important piece of your show: the premise, the big idea driving everything you do inside and around your show. This is the #1 reason shows fail — the ideas are too general, not specific or high-impact enough to support a whole show.Learn how to craft more than a bunch of episodes. Create IP. Make a show that makes a difference.Available whenever you need it: https://jayacunzo.com/growable-showsINSIDE THIS EPISODE: Standing Ovation can be found here: https://www.jaybaer.com/podcast-category/standing-ovation-podcast/Follow Standing Ovation host Jay Baer on Twitter here: https://twitter.com/jaybaerThis week's Play It Forward suggested podcast is here: https://open.spotify.com/show/0ZeM4Zf9RVknahbM4gk8dS?si=CthwaS0bQ7yxChVJ6Be9tg&nd=1Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastTHANKS TO OUR SPONSOR:Wistia offers tools for marketers and entrepreneurs to host, distribute, and grow their podcasts and videos. They believe in using creativity to make business more human. Explore their products and their original series about building creative brands at wistia.comThanks for listening!

In this episode, Jay and Cherie get into it with seven questions from you! They talk about everything from the key role of premise development (you knew we’d go there!), to why slack in your production process is really helpful, to the benefits of hosts playing the role of explorer rather than expert, and more. Do you have a question for Jay? Please post it on his Twitter feed: he’s @JayAcunzo. He’ll definitely answer you there, and we may feature your question in a future Listener Mailbag episode. You can expect them about every other month. Thank you! SUBSCRIBE TO THE NEWSLETTER: Every week in Playing Favorites, Jay Acunzo shares a new idea or story exclusive to subscribers about making things that make a difference. Our one goal is to make the audience’s favorite things — so what does that take, anyway? Subscribe at marketingshowrunners.com/subscribe/ON-DEMAND COURSE — GROWABLE SHOWSJay’s new course is now available. Learn to craft the most important piece of your show: the premise, the big idea driving everything you do inside and around your show. This is the #1 reason shows fail — the ideas are too general, not specific or high-impact enough to support a whole show.Learn how to craft more than a bunch of episodes. Create IP. Make a show that makes a difference.Available whenever you need it: https://jayacunzo.com/growable-showsINSIDE THIS EPISODE: Ask 3 Clips host Jay Acunzo your question on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastThanks for listening!

If there was a podcasting cookbook, you could imagine a variety of chapters: shows about culture, science shows, comedy podcasts, etc. For example, for a culture show “recipe,” you might take one host, add two commentators, sprinkle in a bunch of sound bites from the media, and add a generous helping of music. But the podcast we’re featuring in this episode has a recipe you won’t find in any cookbook: mixing science, culture, music, history and comedy in one delicious dish. In Those Genes is an award-winning show “that uses genetics to decode the lost histories of African descendants through the lens of Black culture.” It’s the brainchild of Janina Jeff, a geneticist and public speaker whose pitch was selected out of 18,000 (!!) for Spotify’s Sound Up Bootcamp. Also joining us is Sam Riddell, an independent media producer in charge of coaching Janina and spicing up the audio with music, movie clips, sound effects and more. You’ll hear how Janina and Sam make the complex simple, tackle sensitive topics around race and racism, and have a whole lot of fun on the way. SUBSCRIBE TO THE NEWSLETTER: Every week in Playing Favorites, Jay Acunzo shares a new idea or story exclusive to subscribers about making things that make a difference. Our one goal is to make the audience’s favorite things — so what does that take, anyway? Subscribe at marketingshowrunners.com/subscribe/ON-DEMAND COURSE — GROWABLE SHOWSJay’s new course is now available. Learn to craft the most important piece of your show: the premise, the big idea driving everything you do inside and around your show. This is the #1 reason shows fail — the ideas are too general, not specific or high-impact enough to support a whole show.Learn how to craft more than a bunch of episodes. Create IP. Make a show that makes a difference.Available whenever you need it: https://jayacunzo.com/growable-showsINSIDE THIS EPISODE: In Those Genes can be found here: https://inthosegenes.comFollow In Those Genes host Dr. Janina Jeff on Twitter here: https://twitter.com/inthosegenespodFollow In Those Genes lead producer Sam Riddell on Twitter here: https://twitter.com/slamriddFollow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastThanks for listening!

On this episode of 3 Clips, we learn how Chris and Sylvie worked to remove the barrier between who you are, and who's coming through on the microphone – and techniques to get your guests to do the same. Jay, Sylvie and Chris also discuss following your curiosity as an interviewer and why audio, compared to video, can be liberating. Wistia (as you may know if you listen to this show often) is a software company focused on video and podcasting marketing, analytics, and audience growth. Talking Too Loud is a show about entrepreneurship that doesn’t simply have founders stop by to talk about their success stories. Instead, it focuses on the tough problems behind building a business that have no black-and-white answers — the gray, the nuance, the messiness.SUBSCRIBE TO JAY'S NEWSLETTER: Every week in Playing Favorites, Jay Acunzo shares a new idea or story exclusive to subscribers about making things that make a difference. Our one goal is to make the audience’s favorite things — so what does that take, anyway? Subscribe at marketingshowrunners.com/subscribe/ON-DEMAND COURSE — GROWABLE SHOWSJay’s new course is now available. Learn to craft the most important piece of your show: the premise, the big idea driving everything you do inside and around your show. This is the #1 reason shows fail — the ideas are too general, not specific or high-impact enough to support a whole show.Learn how to craft more than a bunch of episodes. Create IP. Make a show that makes a difference.Available whenever you need it: https://jayacunzo.com/growable-showsINSIDE THIS EPISODE: Talking Too Loud can be found here: https://wistia.com/series/talking-too-loudFollow Talking Too Loud host Chris Savage on Twitter here: https://twitter.com/csavageFollow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastThanks for listening!

What do folks from public radio learn about show development that the rest of us don't understand? How do some of the top shows in the world START? What techniques, processes, or mental heuristics do professional showrunners use to ensure that they're developing strong show premises and IP — not just “yet another” podcast about the same topics as their competitors?Today, we go inside a live call from our latest podcast workshops, and we hear from Nate Tobey and Jen Poyant.Nate Tobey (formerly of APMG and WGBH) is the director of content at 10% Happier, and Jen Poyant (former WNYC producer and co-founder of Stable Genius Productions) is their Executive Producer.10% Happier is a mindfulness and meditation tech company, co-founded by ABC News and Good Morning America anchor Dan Harris, and on the back of Harris's very popular podcast (also called 10% Happier), the company decided to create a slate of shows.On the call, Jay interviews Nate and Jen, with students chiming in near the end.Interested in our workshops? These are 8-week intensives taken with a cohort of others. Learn more here: https://jayacunzo.com/growable-showsSUBSCRIBE TO THE NEWSLETTER: Every week in Playing Favorites, Jay Acunzo shares a new idea or story exclusive to subscribers about making things that make a difference. Our one goal is to make the audience’s favorite things — so what does that take, anyway? Subscribe at marketingshowrunners.com/subscribe/ON-DEMAND COURSE — GROWABLE SHOWSJay’s new course is now available. Learn to craft the most important piece of your show: the premise, the big idea driving everything you do inside and around your show. This is the #1 reason shows fail — the ideas are too general, not specific or high-impact enough to support a whole show.Learn how to craft more than a bunch of episodes. Create IP. Make a show that makes a difference.Available whenever you need it: https://marketingshowrunners.podia.com/growable-shows-developing-your-ideas-into-an-irresistible-premise-your-audience-loves-sharesINSIDE THIS EPISODE: 10% Happier can be found at https://www.tenpercent.com/Follow Jen Poyant on Twitter at https://twitter.com/jpoyantFollow Nate Tobey on Twitter at https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastThanks for listening!

In our special holiday bonus episode, Jay is joined by 3 Clips producers Cherie Turner and Andrea Muraskin, where they each gift one memorable clip from a show they love to the group — then dissect it together.The group talks about developing and capturing strong characters when you create nonfiction shows … playing with form and taking risks with what a podcast should actually sound like … and how to end episodes strong … and more!SUBSCRIBE TO THE NEWSLETTER: Every week in Playing Favorites, Jay Acunzo shares a new idea or story exclusive to subscribers about making things that make a difference. Our one goal is to make the audience’s favorite things — so what does that take, anyway? Subscribe at marketingshowrunners.com/subscribe/. ON-DEMAND COURSE — GROWABLE SHOWSJay’s new course is now available. Learn to craft the most important piece of your show: the premise, the big idea driving everything you do inside and around your show. This is the #1 reason shows fail — the ideas are too general, not specific or high-impact enough to support a whole show.Learn how to craft more than a bunch of episodes. Create IP. Make a show that makes a difference.Available whenever you need it: https://jayacunzo.com/growable-showsINSIDE THIS EPISODE: Andrea's clip was from this episode of Radio Diaries: https://www.radiodiaries.org/walter-backerman-seltzer-man/Cherie's clip was from this episode of The Allusionist: https://www.theallusionist.org/allusionist/tag/ImagineJay's clip was from this episode of Radiolab: https://www.wnycstudios.org/podcasts/radiolab/episodes/91569-memory-and-forgettingFollow Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/Follow Cherie Turner on Twitter here: https://twitter.com/CherieLouiseTFollow Andrea Muraskin on Twitter here: https://twitter.com/Andrea_MuraskinYou can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastThanks for listening!

Kristen shares thoughtful insights into how she preps for and conducts interviews that specifically serve the needs of her listeners. She also talks about how she navigated rising to the occasion when the stakes got high: Kristen was told just days into her new job at Shopify that she’d be taking over the podcast hosting duties from Harley Finklestein, the company’s president. And then she learned that he’d be her first interview guest for the show. Talk about pressure! A key component to Kristen’s, and by extension the show’s, success is how much thought went into developing the show’s premise. Also critical is that Kristen has a deep understanding of the retail world and she is actively involved in the community she serves. In other words, she knows who her audience is and the type of information they will benefit from, and then she goes and gets it. Resilient Retail launched in October of 2020 and is a twice-weekly interview show that focuses on the world of retail, with a particular focus on serving small business owners trying to figure out the online space. Resilient Retail also has a YouTube channel and a robust five-year growth plan that extends far beyond the podcast. Please join 3 Clips host and Marketing Showrunners founder Jay Acunzo as he talks with Kristen about all that she has learned and how she’s applying that to create just the right kind of interview show that will serve her growing audience.INTRODUCING GROWABLE SHOWS, a new on-demand course about show development from Jay:https://jayacunzo.com/growable-showsJOIN THE NEWSLETTER: Subscribe to “Playing Favorites,” Jay Acunzo’s weekly email, and get 1 new concept or technique every Friday morning to help you create your audience’s favorite things: marketingshowrunners.com/subscribe/. INSIDE THIS EPISODE: Resilient Retail can be found here: https://resilient.shopify.com/season-oneFollow Resilient Retails host Kristen LaFrance on Twitter here: https://twitter.com/kdlafranceFollow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastThanks for listening!