Free Podcast Advertising Calculator

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What Affects A Podcast Advertising Calculator Results?

CPM

Cost Per Mille (or Thousands) is the rate at which you are paid per ad unit. For programmatic ads this is usually $5-10. For “baked in” ads it can be a lot higher.

Fill Rate

Even with dynamic ad insertion your listeners won’t always hear an ad. A “good” fill rate is 80%, depending on genre and listener location.

Listens

How many times per month is your podcast listened to? This along with number of ad spots per episode will constitute your earnings.

Fill Your Entire Back Catalog

The great thing about dynamic ad insertion is it works on all of your episodes, not just new ones. With Castos Ads you can start making money from all of your podcast episodes, even ones you published years ago.

One Click Setup

No need to record special segments or alter your editing process. Castos Ads takes care of all of the ad inventory, stitching into your existing files, and reporting on the revenue you’re earning from your podcast ads.

Brand Safe For Your Show

Castos Ads always removes the “dirty dozen” categories, ensuring that any ad content in your show is safe for your brand, and ensures that your content is aligned with your audience.

The Podcast Advertising Calculator above will show you how much you can make from Castos Ads for your show.

How To Make Money From Podcast Ads In 3 Steps

Upload A New Episode

Publish your episodes just as you would normally. Nothing about your recording, editing, or publishing process needs to change to take advantage of the Castos Ads platform.

Turn On Castos Ads

Literally just a click of a button enrolls you in the Castos Ads program. With this we will monetize ALL of your back catalog, and all new episodes published going forward.

Make Money

The Castos Ads system will determine the best ads to splice into your episodes (pre-roll and post-roll) to match with your audience, your content, and your brand. Maximizing CPM.

Frequently Asked Questions

Castos Ads automatically inserts brand-appropriate advertisements into your podcast episodes. The system places two short ads – one at the beginning and one at the end of each episode. This process adds approximately one minute to your episode length and requires zero technical setup from you.

Use the Podcast Advertising Calculator above to determine how much you can make from your show now, and as your grow your audience.

No! Unlike traditional sponsorships that often require tens of thousands of monthly listeners, Castos Ads allows you to start monetizing your podcast regardless of your audience size. You can begin earning from your very first episode, and your earnings will grow as your audience expands.

Yes! One of the unique benefits of Castos Ads is that it works with your entire episode catalog. Whether you have 20 episodes or 20 podcasts, you can monetize both new and old content with a single click.

Enabling Castos Ads is as simple as flipping a switch in your dashboard. You can pause monetization at any time with no questions asked, giving you complete control over your podcast’s advertising experience.

Absolutely! You can maintain both revenue streams simultaneously. Traditional sponsorships can provide one-time cash bonuses, while Castos Ads continues generating passive income from your entire catalog.

Castos automatically places two short advertisements in each episode:

One at the beginning (pre-roll)
One at the end (post-roll) This placement strategy ensures a minimal impact on your listener’s experience while maximizing monetization potential.

Castos processes payments monthly, allowing you to earn continuously from both new and archived content.

A few things:

Your earnings grow with your audience size. The more listeners you have, the more opportunities for ad impressions, resulting in higher monthly payouts.
The Fill Rate: the percentage of time that an ad shows up in your episodes.
Number of ad spots per episode: This is 2 by default with Castos Ads. You may have other ads manually stitched into your episodes too.
CPM: Cost Per Mille (or Cost Per Thousand impressions) – the rate at which advertisers pay to have their message in your episodes.

No additional editing is required. Castos handles all ad insertion automatically, maintaining your episode’s quality while adding monetization.

No. Castos ensures that ad insertion maintains your original audio quality while seamlessly integrating advertisements into your content.

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