Podcast Promotion

How to Write an Engaging Twitter Thread (for Podcasters and Other Creators)

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Between text, images, videos, polls, and GIFs, there are lots of ways to create content for your Twitter followers. But sometimes Twitter’s 280-character limit just isn’t enough. Sometimes you want to tell a longer story.

Well, you can! Despite Twitter’s limitations, you can write as much as you like by using a Twitter thread. This simple technique is a powerful way to tell longer stories, provide detailed information, or answer your followers’ questions. They’re also easy to create!

In this article, we teach you how to create a Twitter thread and offer some best practices to make your threads captivating and engaging.

What is a Twitter thread?

A Twitter thread – sometimes called a tweetstorm – is a series of tweets, posted by the same person, that are intended to read consecutively. It’s a clever way to get around Twitter’s 280-character limit so you can tell longer stories or present complex information. 

This is what they look like:

An example of a Twitter thread
An example of a Twitter thread

An experiment by Buffer discovered that Twitter threads receive more impressions and engagements than single tweets with a link. It’s hard to say why, but a reasonable explanation is that a Twitter thread keeps the content on Twitter’s platform where your followers are already spending their time. It doesn’t require them to click to another site. 

A Twitter thread is valuable for any kind of content creator that’s active on Twitter. You could promote your blog, your YouTube channel, another social media account, or your podcast. It’s a great way for creators to engage with their audiences without conforming to the typical character limit on Twitter. 

How to Make a Twitter Thread

You can make Twitter threads on Twitter’s desktop site, iOS app, and Android app. Many social media management platforms (like Buffer, Hootsuite, etc.) also offer Twitter thread features. Using these platforms gives you the option to schedule your Twitter threads ahead of time. 

For the purposes of this tutorial, we’re going to use Twitter’s desktop site. The process to make Twitter threads in Twitter’s apps is similar, so look for the same buttons.

Step 1: Write your first tweet

Start composing your first tweet like any other. Click the big blue “Tweet” button in the page’s left column or start typing in the box at the top of the page. 

Where to start typing your Twitter thread
Where to start typing your Twitter thread

Step 2: Write the second tweet

Instead of clicking the blue “Tweet” button to publish your tweet, click the plus icon that appears right next to it. 

Click the plus icon to open space for your second tweet
Click the plus icon to open space for your second tweet

Space to write your second tweet will appear. Add your content and use the plus button to open up space for a third tweet. 

Compose the second tweet of your Twitter thread
Compose the second tweet of your Twitter thread

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Step 3: Write your remaining tweets

Repeat those steps for all of your additional tweets. Don’t forget that you can add images, videos, polls, and links to any of your tweets in the Twitter thread using the icons beneath your text. These are powerful tools to grab your followers’ attention, so use them generously.

Write the remaining tweets of your Twitter thread
Write the remaining tweets of your Twitter thread

Podcasters should know that you can also include podcast audiograms in your Twitter threads. These are exceptionally powerful tools to boost engagement levels, entice listeners to grab the latest episode, and draw potential listeners to your show. 

Step 4: Publish your Twitter thread

Once your tweets are in place, the last step is to publish them all at once. We also recommend reading through the thread entirely before publishing to make sure your tweets are cohesive and clear. This is also a good time to fix up those inevitable spelling and grammar errors. 

When you’re ready to launch, click the blue “Tweet all” button. 

Publish your Twitter thread
Publish your Twitter thread

Step 5: Add more tweets later

If you decide to add more content to your Twitter thread later (maybe you need to clarify a point or add some relevant details), you can always add tweets to the same thread. Twitter makes this simple. Visit your thread and click the “Add another Tweet” button at the bottom. 

Add more tweets at a later date
Add more tweets at a later date

Alternate method: Use a Twitter thread app

While Twitter’s UI is sufficient for Twitter threads, some people don’t think in 280-character sprints. They prefer to write their entire thread at once and then break it into tweet-sized bits. If this sounds like you, check out a Twitter thread app. 

Our favorite app for Twitter threads is Chirr App. The free level lets you write up to 10 tweets and one image per thread. If you make a lot of Twitter threads, the $4/month is pretty reasonable.

Use Chirr App to make a Twitter thread
Use Chirr App to make a Twitter thread

But that isn’t the only Twitter thread app. Check out these as well: ThreadStart, Typefully, and Twitter Thread Maker.


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5 Twitter Thread Tips for High Engagement

Now that you know how to make a Twitter thread, let’s talk about making those threads great. 

1. Hook them in with that first tweet

Just like the first line in a blog post or the first words of your podcast episode need to captivate your audience, so should the first tweet in your Twitter thread. Think of it like the subject line of an email: It has to be good if you want people to keep reading. 

Additionally, the first line of your Twitter thread is the one your followers are most likely to see in their feed and retweet to their followers. So it has to be something share-worthy. V

Avoid revealing the whole jist of your Twitter thread in the first tweet. You want them to have a reason to keep reading. That said, don’t hide the theme of your thread with vague language or clickbait phrasing. It’s a careful balance. 

Finally, it’s smart to indicate to your followers that your first tweet is part of a thread. The simplest way to do this is by adding “(a thread)” to the end of your first tweet to let them know to keep reading. You could also add numbers to the end of each tweet in case some readers jump into the middle of the thread. If they see “8/” at the end of the tweet, they know they have seven previous tweets to read. 

Jeremy Moser offers a great example. He starts with a unique statement – something that makes you curious. Then he tells you what you’ll find in his subsequent tweets.

Example of a powerful Twitter thread first tweet
Example of a powerful Twitter thread first tweet

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2. Tell a cohesive story

If you are an experienced Twitter user, you’re probably pretty good at reducing your thoughts to small, manageable chunks. But that’s not how a Twitter thread works. Instead of trying to be concise, your goal is to tell a complete story, even if you are a little long-winded.

You see, humans are made for storytelling. As social creatures, we are attracted to stories. They change our behavior by changing our brain chemistry. Here’s a great explanation of how this works by Paul J. Zak, Ph.D., director of the Center for Neuroeconomics Studies at Claremont Graduate University.

YouTube video

If you use your Twitter thread to tell a good story, your followers will be hooked until the end. They’ll retain what you say and develop a connection with you. This makes it much easier to convert them into a blog reader, video watcher, or podcast listener.


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3. Find ways to be unique

Twitter threads offer a lot of possibilities. Like any social media technique, it’s important to be unique, otherwise your content will be lost to the noise of the web. If people aren’t engaging with your content, you’ll need to come up with new ideas and experiment to create buzz. 

What should you include in your Twitter thread? You might live tweet a conference, publish noteworthy quotes from your podcast episode, turn your video into a series of GIFs, or publish your notes from a seminar. You could host a game, respond to fan questions, or teach a comprehensive lesson. You have a lot of freedom here. 

Here are some unique Twitter threads for inspiration:

4. Get people to share

Obviously a Twitter thread requires a lot more time and effort than a basic tweet, so you’ll want to get as much mileage out of them as possible. It’s critical that people share your thread (or any tweet in it), so it’s your job to make it shareable. 

What makes something valuable? According to the New York Times Customer Insight Group, something is share-worthy when…

  • It brings value and entertainment.
  • It reinforces the image a person wants to present to others. 
  • It grows and nourishes relationships.
  • It allows a person to feel more involved in the world.
  • It is a way to support a cause or issue. 

Whenever you start a Twitter thread (or post anything online, for that matter), make sure it hits at least one – but ideally all five – of those points. If they feel connected to your post, there’s a much greater chance they will share it with their followers. 

Here are a few tips to make your Twitter content shareable:

  • Tag any brands or people you mention. Hopefully they will share your thread. 
  • Ask people to reply with their thoughts, opinions, questions, and experiences.
  • Comment on events or people that are trending, especially on Twitter.
  • Include quotes from influential people, especially if your audience respects them.
  • Validate your audience’s opinion by talking about concepts they agree with.
  • Say something that’s controversial or incites (polite) arguments. 
  • Appeal to your audience’s fundamental values or things they feel strongly about. 

5. Be active in the thread

Your work isn’t done once you publish your Twitter thread. If you want maximum engagement from your followers, you have to be active as well. Keep in mind that the people who reply to your tweets are probably your most ardent supporters oh, so they deserve your attention.

Monitor the replies to your individual tweets and reply in kind. Look for ways to continue to entertain and add value. These conversations are also good opportunities to learn about your followers’ needs and problems.

Going Forward with Twitter Threads

Now that you know how to make a Twitter thread and do it well, the ball is in your court. Use this unique style of social media posting to create engaging content that grows your audience and delights your fans. 

Have you ever produced a Twitter thread? What’s your experience? Let us know in the comments.

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Dennis is a content marketer and web developer with years of experience helping startups and small businesses build their online platforms. He lives in Connecticut with his wife and daughter.

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