In this episode of Creative Architects, host Angela Hollowell chats with Podcast Marketing Strategist & Educator Jeremy Enns, founder of Podcast Marketing Academy. The Academy features online courses (both cohort-based and self-paced) for podcasters looking to level up the marketing for their show. The podcasting industry severely lacks ‘organic discovery’ when looking to develop a marketing plan that is tailor-made for your show. Luckily, Jeremy has experience running a podcast production agency, and through in-depth surveys with his clients, he’s been able to uncover multiple paths to podcast marketing success and is teaching those strategies to other podcasters.
The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell – a visual storyteller and creative producer with a passion for the outdoors, human rights, and creative entrepreneurship. Angela is also the host of the Honey & Hustle video podcast. Creative Architects is a space where thought leaders in the creator economy who have taken their success to the next level. Join us to hear their stories and connect.
Discussion Points:
- Starting a newsletter during the pandemic
- Jeremy’s path to his podcast production company
- Online business – an easier way to get clients
- Finding a way to podcast marketing – with experience
- Working with podcast clients began in 2015-16
- Engagement – self-paced vs. cohort-based?
- The changes podcasters experience after taking Academy courses
- Cohort classes are becoming much easier after 3 years of practice
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