If you sell ads for your podcast (or you’ve begun pitching potential sponsors), you’ve probably heard of dynamic ad insertion for podcasts. It's a growing trend that will undoubtedly become more popular over the next few years. According to an IAB study, dynamic ads represented almost 42% of …
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Customizing your podcast subscribe links
At the time of writing this article the most popular feature requested by our users is the ability to add more subscribe links. We love feedback like this, and we're in the process of updating the Castos app and the Seriously Simple Podcasting plugin to support this. However, it is currently …
Are You Ready to Get Sponsors for Your Podcast?
Podcast sponsorships are the simplest and most lucrative way to monetize a podcast. You know it’s important to develop your podcast a bit before you hunt for sponsors, but when is the right time to start? How do you know if you’re ready to get sponsors for your podcast? Truthfully, there’s no …
Seriously Simple Podcasting -version 1.19.18 release
Today we released version 1.19.18 of our Seriously Simple Podcasting plugin, which includes a few smaller updates and one big change. In the past, if you wanted to migrate your podcast from another hosting platform (or any external RSS feed really) into your WordPress site, you would have had to …
Podcast Advertising Glossary: 42 Sponsorship Terms You Should Know
There’s a lot to know about podcast advertising. It can feel a bit overwhelming at first, especially if you court sponsors who know how to play the game. To help you wrap your head around the business, we’ve put together this podcast advertising glossary. It’s full of important terms you need to …