Listing your show across the major podcast directories is an essential piece of growing an audience. You can set yourself up for success by submitting your show to the big names first, so it’s important to submit a podcast to Spotify when you’re ready to launch your show.
Spotify is a huge platform for streaming music but in 2019 made influential platform updates to appeal to podcasters and their listeners. Edison Research reports 43% of monthly podcast listeners consumed episodes on Spotify, which is why Spotify podcast submission is so important. To capitalize on users discovering your show, first you need to have a live listing.
Ahead, we have a step by step guide on how to submit a podcast to Spotify. You’ll learn about the platform’s specific requirements and follow along with screenshots for the exact Spotify podcast submission process. Let’s get to it.
How To Submit A Podcast To Spotify
Most podcast directories follow a similar process and Spotify isn’t any different. The basic process is signing up for an account, submitting your RSS feed to the service, then waiting for their approval.
To help you navigate the Spotify podcast submission process, we have a checklist of requirements your podcast must meet before submission. Then follow along with our seven step guide with screenshots to officially submit a podcast to Spotify.
1. Verify your podcast meets Spotify’s requirements
Before you go through the Spotify podcast submission process, make sure your show meets Spotify’s requirements. Use our checklist below to double check your podcast’s settings:
- MP3 must be in ISO/IEC 11172-3 MPEG-1 Part 3 (MP3) audio with bitrates between 96 and 320 kbps.
- Cover art must be a square ratio (1:1) and be in a PNG, JPEG, or TIFF formats at the highest resolution possible
- The RSS feed must have a title, cover art image, and relevant details for at least 1 episode
- Episode titles and other consumer-facing fields shouldn’t exceed 20 characters to avoid ‘…’ truncation within Spotify’s platform
- Special characters must be HTML coded within podcast titles and descriptions. For example, “News & Politics” should be written as “News & Politics”. (A note: Spotify doesn’t allow for other HTML tags like <bold>. These tags will be removed for your descriptions before publication.)
- Episode length can’t exceed 200MB. (200MB is about 83 minutes at 320Kbps or over 200 minutes at 128Kbps.)
2. Create a Spotify account
Your next step to submit a podcast to Spotify is to visit Spotify For Podcasters and log into your account. If you don’t have an account already, you’ll need to create one before you can move forward with the Spotify podcast submission process.
3. Agree to the Terms & Conditions
The next screen is where you’ll start setting up your podcast’s listing. To begin, hit the “Get Started” button which will bring you to Spotify’s Terms & Conditions page. Read through the fine print, add your full name, and agree to the Terms & Conditions. Then hit “Continue.”
4. Enter your RSS feed link
The next step to submit a podcast to Spotify is to give the platform your RSS link. Head over to your podcast hosting service and find your RSS feed link. Then add the link to Spotify and hit “Next.” If you enter your RSS feed link incorrectly, you’ll receive an error message prompting you enter the correct link.
What’s a podcast RSS feed? It’s a URL that websites and podcast listening platforms use to distribute frequently updated information. The podcast directories monitor the feed consistently and display new information as its added to the feed. If you didn’t use an RSS feed, you would have to manually update each platform every time you create a new episode.
A RSS feed for a podcast is a bit different than one used by a website. To function correctly, a podcast RSS feed needs additional information like a title, description, artwork, category, language, and explicit rating. Whereas an RSS feed for another source wouldn’t require these fields. The standard podcast RSS feed format we all use today was basically developed by Apple Podcasts.
5. Verify you own the podcast
On the next screen, Spotify will verify you own the podcast content you’re submitting. Spotify will send an eight digit code to the email address associated with the RSS feed. This email address is likely the one you used to sign up for your podcast hosting service.
Find the verification email in your inbox, then enter the unique code on Spotify. You have an hour to retrieve the code to verify your podcast. If you miss the window, you can always send yourself another unique 8-digit code.
After verifying you own the podcast, hit “Next”.
6. Enter details about your podcast
The next step to submit a podcast to Spotify is to enter a few details about your podcast including in which country your podcast is made, its primary language, your podcast hosting provider’s name, and the podcast’s primary category.
After choosing a primary category, you’re then able to elect three sub-categories. Spotify also allows you to choose 2 more overall categories with their own sub-categories. If your podcast spans a wide range of topics, it’s worth adding additional category fields. This way your show will appear in more relevant places as Spotify users use the platform to discover new podcasts.
After completing each field, hit “Next.”
7. Review and submit your podcast
Your final step in the Spotify podcast submission process is to review all of the information you submitted. Take care in going over the details as you can’t edit this once you hit submit.
When you’re sure everything looks OK, hit “Submit.” After you hit this button, Spotify has officially received your podcast! It typically takes a few hours for their team to review the information and set your podcast’s listing live. Your show will show up in the platform shortly thereafter.
Submit Your Podcast To Spotify With Castos
We understand the importance of listing your show across every podcast directory at Castos. So we’ve made it extremely easy for you to submit a podcast to Spotify in just a few clicks. You can complete the Spotify podcast submission process in just a few steps. Below is our three step guide with screenshots on how to set up your listing.
1. Log into your Castos account and click “Integrations”
First, log into your Castos account and hover over your username in the top right corner of the page. Inside the dropdown menu, hit “Integrations.”
If you use Seriously Simple Podcasting and manage your show from WordPress, you’ll need to sync your Castos dashboard with the plugin first. Implement the one-time sync using following our instructions here.
2. Choose “Spotify” integration
On the Integrations page, choose Spotify.
3. Submit your podcast
On the following screen, hit “Submit to Spotify.” Castos will automatically send your show’s RSS feed and other information to Spotify for review. Once the podcast is approved by Spotify, it will appear on their platform with all of your show’s details.
And that’s it! Your Spotify podcast submission is complete! You’ve officially submitted your podcast to Spotify in just three clicks.