Today is a big day for us here at Castos because we’re announcing a new tool that is all-but-guaranteed to grow your podcast listenership.
We all know that iTunes is really just a wonderful search engine that lets podcast listeners find and subscribe to our podcasts, right?
But did you know that YouTube is the 2nd biggest search engine online, only behind its parent company Google?
From cat videos to ‘how-to’ tutorials to MIT lectures YouTube literally has something for everyone, and that includes Podcasts.
With Castos’ new YouTube Republishing feature we give you the chance to automatically publish your podcast to YouTube channel of your choice. This literally will DOUBLE the size of your show’s digital footprint online, giving you exposure in a place were billions of people go every day to search for great content.
YouTube Republishing also unlocks one of the most powerful keys of content creation: let your audience consumer your content when and how they want.
A lot of podcast listeners love tuning into your show while they’re driving in their car or walking the dog, but lots (our data shows up to 15%) listen at their computer and many of those never go to your website, but rather want to check out your show on YouTube.
Are you currently missing out on that sizeable chunk of your audience?
With YouTube republishing Castos will automatically create a customized video of your podcast file and automatically publish it to the YouTube channel of your choice.
The workflow on your end is almost too easy:
- Go to the My Account area of your Castos dashboard and click on YouTube Republishing.
- Enable YouTube Republishing for your account
- Connect your YouTube account to Castos
- Upload the background image you’d like to use for your video files
- Sit back and enjoy a bigger podcast audience
Each time you publish a new podcast episode we will convert that audio file to video with the background image you selected, and publish to the YouTube channel of your choice. Literally zero extra work you have to do each episode for your show to reach a MUCH wider audience.
When you upgrade your Castos account to include YouTube Republishing there is an additional cost of $15/month from your existing plan. We think that this is a small price to pay for growing the exposure of your podcast (and larger brand) to such a wider audience.
Content repurposing is something that many of us podcasters already do with creating show notes/blog posts for our podcast episodes, sharing our episodes on social media, and now you can integrate YouTube into your podcasting toolkit as well.
We look forward to helping you spread the word about your podcast to a larger audience and letting your audience consume your podcast content where (and how) they want to with YouTube Republishing.