Author
Craig Hewitt is the founder and CEO of Castos, a podcast hosting platform serving 40,000+ brands. He's produced over 500 podcast episodes, helped launch 10,000+ shows, and has been in the podcasting industry since 2015. Craig has been featured in tech, startup, and podcasting publications like Startups For The Rest Of Us, PodNews, Mixergy, and dozens of other popular podcasts and YouTube channels. He also has spoken and sponsored Podcast Movement, the premier conference for podcasters. He is a supporter of PodcastIndex and the Podcasting 2.0 tag set.
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Eight podcast hosts compared on what actually earns money: dynamic ad insertion, paid subscriptions, built-in ad marketplaces, and the cut each platform takes. Most of them do not publish that last one.
Pre-recorded podcast ads run $15 to $30 CPM in 2026 and host-read sponsorships $25 to $40, with business and finance shows above $40. Here are the benchmark tables by format, placement, category and download count, every figure sourced.
Your host says the episode got 1,400 downloads. Apple says 900 people pressed play. Spotify shows something else again. Here are the 12 podcast analytics tools worth using in 2026, what each one actually counts, and why the numbers never match. ... Read more
We compared the main video podcast platforms on what actually matters: where they send your video, what they charge for storage, and which ones handle Spotify and YouTube properly.
A video podcast is a podcast you can also watch. The audio distributes through your RSS feed to every podcast app, same as always. Video distributes separately to YouTube, Spotify Video, and Apple Podcasts through direct uploads, HLS in your RSS feed, or a dedicated video feed depending on your setup. The fastest way to ... Read more
The top podcasts on YouTube in 2026 like Joe Rogan, Kill Tony, Good Mythical Morning, and Diary of a CEO succeed because they treat YouTube as a video platform first and a podcast second. The patterns that separate them from everyone else come down to three things: Most podcasters who move to YouTube do the ... Read more
We’ve seen the successes and failures of hundreds of podcasters first-hand. Avoid the pitfalls and launch the right way with our 10-year veteran guide.
YouTube viewers watched over 700 million hours of podcasts per month on their TV screens in a single month in 2025. That number has only grown since. And yet, NPR, one of the biggest podcast publishers on the planet, averages just 179 views per YouTube episode. Something doesn't add up. The gap between those two ... Read more
Your microphone is the one piece of gear that can make or break your entire show. Seriously: people will put up with a lot, but muffled, echoey, or tinny audio? They’re gone in under a minute. No fancy editing trick in the world can save a bad recording. The good news? You don't need to ... Read more
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