Author
Craig Hewitt is the founder and CEO of Castos, a podcast hosting platform serving 40,000+ brands. He's produced over 500 podcast episodes, helped launch 10,000+ shows, and has been in the podcasting industry since 2015. Craig has been featured in tech, startup, and podcasting publications like Startups For The Rest Of Us, PodNews, Mixergy, and dozens of other popular podcasts and YouTube channels. He also has spoken and sponsored Podcast Movement, the premier conference for podcasters. He is a supporter of PodcastIndex and the Podcasting 2.0 tag set.
A video podcast is a podcast you can also watch. The audio distributes through your RSS feed to every podcast app, same as always. Video distributes separately to YouTube, Spotify Video, and Apple Podcasts through direct uploads, HLS in your RSS feed, or a dedicated video feed depending on your setup. The fastest way to ... Read more
The top podcasts on YouTube in 2026 like Joe Rogan, Kill Tony, Good Mythical Morning, and Diary of a CEO succeed because they treat YouTube as a video platform first and a podcast second. The patterns that separate them from everyone else come down to three things: Most podcasters who move to YouTube do the ... Read more
We’ve seen the successes and failures of hundreds of podcasters first-hand. Avoid the pitfalls and launch the right way with our 10-year veteran guide.
YouTube viewers watched over 700 million hours of podcasts per month on their TV screens in a single month in 2025. That number has only grown since. And yet, NPR, one of the biggest podcast publishers on the planet, averages just 179 views per YouTube episode. Something doesn't add up. The gap between those two ... Read more
Your microphone is the one piece of gear that can make or break your entire show. Seriously: people will put up with a lot, but muffled, echoey, or tinny audio? They’re gone in under a minute. No fancy editing trick in the world can save a bad recording. The good news? You don't need to ... Read more
How to Screen Record on iPhone: Complete Guide for Podcast Creators Most podcasters focus exclusively on audio, but your iPhone's screen recording feature can be a secret weapon for growing your audience with video content. Here's the thing: podcast creators often struggle to create engaging video content for social media promotion, tutorials, and behind-the-scenes looks, ... Read more
The podcast advertising market exceeded $4 billion in 2025, growing by nearly 33% year-over-year. And here's what most podcasters don't realize: you don't need millions of downloads to start earning from podcast ads. Traditional ad networks will tell you that you need 10,000 or even 20,000 downloads per episode before you can monetize. But the ... Read more
Distribution is the name of the game when it comes to any kind of content, and podcasting is no different. We all want easy, and ideally automated, ways to share our content everywhere our audience is already hanging out. To help with this, we've built beautiful, responsive players and Playlist Players to allow you to ... Read more
Most coaches and consultants believe they need to be everywhere online, posting daily on social media, writing weekly blogs, and constantly networking, just to build authority and attract clients. But this scattered approach creates a serious problem: your expertise gets diluted across crowded platforms where prospects scroll past without truly understanding what makes you different. ... Read more
Running a successful podcast while managing multiple subscriber platforms can feel like juggling flaming torches. If you're using Ghost for your website and newsletter management but hosting your podcast on Castos, you've probably found yourself manually transferring subscriber information between platforms...a time-consuming process that's prone to errors. What if you could automate this entirely? Today's ... Read more
Hybrid Podcasting sits in that sweet spot between public and private content, offering a "freemium" model similar to what you see with platforms like Substack. You provide your regular public content while offering exclusive Subscriber Benefits to your most engaged fans, creating deeper, more profitable connections with your audience. We look at Hybrid Podcasting as ... Read more
We're thrilled to announce that all Castos customers can now offer exclusive Subscriber Benefits to listeners directly through Apple Podcasts Subscriptions. In this guide, we'll show you how to get started with this exciting monetization opportunity that works alongside Castos' other revenue-generating features like Dynamic Ad Insertion and Castos Commerce. First, A New Type Of ... Read more
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