Launching Podcast

Podcast Call to Action
Launching Podcast

Podcast Call to Action: How to Entice Your Listeners to Take Action

One of the most important parts of recording a podcast episode is your podcast call to action. This simple component – which often takes the form of just a few sentences – is critical toward helping you build a brand and achieve your goals. In this article, we explain how to podcast calls to action ... Read more

Dennis Hammer
Dennis Hammer · · 9 min read
business of podcasting
Launching Podcast

The Business of Podcasting and Content Creation (Including Structure, Budgeting, and Taxes)

You create content because you’re passionate about your topic and your audience. But it’s more than just a hobby. It generates revenue, has expenses, and pays salaries.  As a creator, it’s important to treat your content like a business. That means establishing a legal business entity, setting a budget, and paying taxes. In this guide, ... Read more

Dennis Hammer
Dennis Hammer · · 15 min read
Launching Podcast

How Podcasting Fits In with the Rest of Your Brand’s Content

If you’re podcasting, there’s a good chance you’re creating other kinds of content as well. You might be blogging, sending email newsletters, posting on social media, vlogging, or doing something totally unique.  Fitting all of your content channels together can be challenging. If you do it well, you can create a comprehensive experience for your ... Read more

Dennis Hammer
Dennis Hammer · · 10 min read
company podcast buy in
Launching Podcast

Getting Buy-In (and Budget) for Your Company Podcast

Podcasts can have a significant impact on the growth of your audience and customer base. By providing value with an informative, entertaining, and engaging show, potential customers will come to see you as an expert in your field – a true problem solver who can help them. But before you can introduce a podcast to ... Read more

Dennis Hammer
Dennis Hammer · · 11 min read