How To Promote Your Podcast Using Headliner

Last updated on September 24th, 2020

Planning, recording, and creating new content is just one part of the podcasting process. Marketing each episode is equally as important but it can be a challenge to stand out among the thousands of other shows. Promoting a podcast on social media requires posting unique assets that make users stop scrolling. But static images can be repetitive.

That’s we’ve teamed up with Headliner to create a custom integration with their platform. Our goal is to help podcasters easily generate audiograms so promoting new content is a breeze.

In this article, we’ll show you how to use Headliner to create buzz-worthy social posts. But first, let’s start with what is an audiogram in the first place?

What Is An Audiogram?

An audiogram is the combination of audio, video, and graphic assets to create a short-form video. Generally, audiograms include a transcription of the video’s scripted portions and a moving sound wave graphic as it plays.

Audiograms can highlight an interesting soundbite from an interview or segment to give followers a taste of what the full episode is all about. They’re the perfect way to prepare listeners for upcoming episodes and entice them to tune in immediately after the episode drops.

What Is Headliner?

headliner app audiogram creator

Headliner is an app dedicated to generating audiograms. And they make it super easy. Users can upload audio and video files to the platform, then add captions, gifs, and animation to create a unique video to share across your social accounts.

The platform has a simple interface with a drag-and-drop editor so there’s no previous video experience required here. The editor helps you add gifs, images, text animations, and more to the video so users aren’t just staring at words on a screen. Headliner also offers multiple export sizes so every video is the right size for each social media channel.

The best part is Headliner lets you get started for free. Create 10 videos a month to share across any social channel.

Why Should I Promote My Podcast With Videos?

Videos may not be the first thing that comes to mind when thinking about how to promote a podcast. But marketing your show on social media is an important part to building an audience. As each platform has transformed, its changed which types of content performs best.

At first, Facebook prioritized text-based posts, Instagram was for beautiful imagery, and YouTube was the go to video platform. But now, short form video post consistently get the most engagement across every platform. These statistics highlight why you should promote your podcast with visual elements:

How To Make A Podcast Video Using Headliner

To get started with Headliner, all you need is an audio clip ready to go. From there, use the platform’s drag-and-drop editor to add graphics, captions, and more. In the end, you’ll have a unique video asset perfect for any social channel you choose.

Here’s how it works, step by step.

Castos is now integrated with Headliner. All Growth and Pro plan members can create audiograms and the final video asset will automatically sync with your Castos dashboard. See how Castos and Headliner work together.

1. Upload an audio file or connect your podcast’s RSS feed

Headliner makes it easy to get started. All you have to do is either upload an audio clip or connect your podcast’s RSS feed and you show will appear.

When connecting an RSS feed, click on your podcast’s name and select the episode you want to create an audiogram for. For uploads, the file needs to be in a MP3 or WAV format and under 500MB.

how to make an audiogram with headliner upload an audio file
Directly upload your audio file to Headliner.
how to create an audiogram with headliner connect a podcast RSS feed
Alternatively, add your podcast’s RSS feed to automatically import episodes.

2. Trim the audio clip

Each social media platform has a restriction on the length of video clips. But no need to head to Google to figure it out. Headliner’s editor includes a “Time Limit Selector” that automatically adjusts the clip duration to each platform’s maximum time limit.

Decide on the social channel and move the blue window to the part of the clip you want to share.

3. Choose the aspect ratio

Similar to differences in duration, every social platform has a preferred aspect ratio for video posts. Choose between landscape, portrait, or square and Headliner will tell you which channel is best for that size.

how to create an audiogram with headliner choosing an aspect ratio

4. Make basic edits

Next, customize the audiogram by adding text, changing the color, location, size, and look of the waveform, or update the background image. These are the basic customizations to your audiogram so you don’t need to spend a lot of time here. The next step takes you to the drag-and-drop editor for more advanced tweaks.

5. Customize your audiogram

Headliner’s editor is powerful and allows you to fully customize your audiogram. This is your chance to make a video that pops and draws in users to watch. Add text to appear at specific times, include captions, or add more images and videos to the background.

Once you’re happy with the final result, export the video and start sharing!

how to create an audiogram with headliner customize video


With video dominating our attention spans, transforming an episode into an easily consumable audiogram is one way to stand out. Creating shareable videos with Headliner is the perfect way to give your audience a taste of what the episode is about. Once they’re hooked, make it easy for them to play the entire episode and subscribe to the show.

Headliner is an easy and intuitive tool to help create these engaging assets so we couldn’t recommend them enough. If you’re just starting to explore audiograms, check out their gallery for inspiration.

And remember, Castos is now integrated with Headliner. Now you can upload an episode to your Castos dashboard then immediately start creating an audiogram. The final video will sync with Castos so you’ll have all of your audio and video assets in one place.

Get started with Castos today

And see just how easy podcasting can be.

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