How To Start A Podcast On YouTube And Grow Your Audience

Last updated on May 19th, 2020

Have you ever wondered if you should upload a podcast to YouTube?

Growing a podcast boils down to this: put your stuff anywhere your audience will see it.

Yes, it would be great if everyone flocked to your website to listen to your episodes. But that isn’t how the web works. If you want a big audience, your podcast needs to be accessible. This is why it’s best practice to upload your podcast to directories like Spotify, iTunes, and SoundCloud. You can grow exponentially by leveraging multiple platforms.

Similarly, you should also publish your podcast to one of the biggest content repositories on the web, YouTube.

Even though YouTube isn’t a music platform, more people listen to audio content on YouTube than anywhere else. YouTube attracts 47% of all music streaming listening time around the world, according to the Music Consumer Insight Report. YouTube pays more than $1 billion to the music industry from ads each year.

podcasting on youtube
The percentage of video streaming that took place on YouTube.

The point here is that people don’t mind staring at an unchanging slide while they listen to something they enjoy. You don’t need video on YouTube to be successful. People are content to sit back and listen, or do other things, like take a walk, exercise, or surf on another browser tab.

If you upload a podcast to YouTube, you can more than double the size of your show’s digital footprint. It will give you exposure on a platform that billions of people browse every day. It’s a key way to let your audience consume your content wherever they are.

How To Start A Podcast On YouTube

Unfortunately, you can’t upload MP3s to YouTube. The video site requires video files, so you’ll need to convert your audio files to MP4s.

This also means you need some kind of video element in order upload a podcast to YouTube. It can be as simple of a static image that doesn’t change, but there has to be something.

Below are the four most popular ways to upload a podcast to YouTube.

1. Record video as you record the audio

If you conduct your podcast at a desk in a presentable room, consider setting up a camera to capture your performance. This gives your audience to see your face, which is more engaging for them. Prolific podcaster Gary Vaynerchuck records all of his podcasts like this.

upload a podcast to YouTube
Gary Vee records himself as he records an episode for his YouTube channel.

You don’t need elaborate equipment for this. You can get a high quality recording with just your smartphone, though you’ll probably want to pick up an inexpensive attachable tripod to keep the footage steady.

You don’t need an intricate set, either. Place your camera where you’ll record and take note of what it sees. That area is all that needs to be presentable.

The drawback here is that if you are one of those podcast host who like to edit out your mistakes and mispronunciations, you will either have to live with those errors video or do a bit of video editing to slice them out.

2. Screen capture you and your remote guest

If you conduct your podcast interviews remotely using a tool like Skype, Zoom, or Google Hangouts, set the tool to capture the video along with the audio. You’ll end up with a split screen video so you can upload a podcast to YouTube. It will look something like this:

split screen recording from Zoom
Recording a split screen using Zoom.

This is a simple method, but you basically have to do the whole interview in one take unless you don’t mind some editing. If your viewers see a cut, however, they might wonder what you took out.

3. Present into your webcam

Another great way to get video content without doing much work is to present your podcast directly into your webcam. Your face will be front-and-center, but you also gain the ability to show additional content or images.

For instance, if you refer to a chart, diagram, or article during the episode, you can simple open the content to show your viewers. That said, you shouldn’t refer to the content openly, otherwise your podcast listeners would be confused about what you’re talking about.

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4. Convert your audio file into a video

This is the simplest and easiest approach. If you don’t want to spend as little time as possible when you upload a podcast to YouTube, this is the method for you.

Simply convert your audio file into a video and add a single, static graphic that never changes.

This American Life is a perfect example. When they upload a podcast to YouTube, they use a simple slide with their logo.

upload a podcast to youtube
This American Life episode featured on YouTube.

What should go on that graphic? Your logo, your name (“Hosted by…”), your website’s URL, and any other pertinent information. Use a single color background.

To do this, you’ll need some video editing software. This is a fairly simple task, so you don’t need anything professional. Windows users can use something as simple as Windows Movie Maker. Mac users should use iMovie.

How To Start Podcasting On YouTube With Castos

We’ve shown you how to upload a podcast to YouTube, but you can skip it all by using an innovative features that comes with Castos.

YouTube Republishing  Gives you the ability to automatically publish your podcast episodes to your YouTube channel.

This feature is super simple to set up. All you have to do to upload a podcast to YouTube is connect your YouTube and Castos account and upload the background image you’d like to use for your video files.

After that, every time you publish a new podcast episode, Castos will automatically convert the audio file to a video with your background image and publish it to your YouTube channel. That’s it. There’s nothing else you have to do to make your podcast available to YouTube’s massive audience.

This service costs an additional $15/month, but that’s a small price to pay to expose yourself to a new audience without doing any work.

Enable YouTube Republishing in your account here.

Grow Your Audience & Earn Money By Podcasting On YouTube

Now that you know how to start a podcast on YouTube, you might be asking, “Why should I bother?”

YouTube (and its massive user base) is a powerful tool to grow your audience and boost your revenue. Here are the main benefits to podcasting on YouTube.

Reach listeners who prefer watching videos

Like we said, YouTube has a massive audience. Many people prefer to consume all of their content on YouTube because it’s popular and it’s what they know. They don’t have any reason to try new platforms because there’s always something to enjoy on YouTube. If you post on YouTube, you gain access to all the people who would rather watch videos.

Promote your episodes with shorter clips

If you don’t want to publish your complete episodes on YouTube, you can promote your podcast by uploading snippets of each episode. This method has four advantages:

  • It entices people to hear more in iTunes or your website.
  • It drives more downloads, which means more sponsor revenue.
  • People are more likely to share a shorter video than a 45 minute episode.
  • These are great to share on social media

Increase engagement by interacting with listeners in the comments

Podcasting is a one-way conversation. Unless you create your own podcast community, there’s really no way for them to talk to you about your show. On YouTube, however, you get one-to-one interactions with your listeners (or watchers, in this case). Podcasting platforms can’t offer this. Viewers can drop their feedback as they consume your content, which makes them feel a connection to the host.

upload a podcast to youtube
Radiolab’s episodes see a lot of user engagement in the comments.

Use YouTube analytics to your advantage

On YouTube, you can view data on who watches your podcast video, how long they engage with it, and how they found it. You just can’t get some of these data points when people download your episode or use an audio player on your site. More listener data means gives more opportunity to figure out which episodes your audience likes and dislikes.

Earn money with YouTube advertising opportunities

It’s hard to find podcast sponsors when you don’t have many downloads, but YouTube doesn’t care about that. You won’t make a lot of money, but you can make something off your content. Over time, a healthy library of content can turn into serious revenue. And YouTube will do all the work monetizing your video.

Furthermore, you can offer sponsors a video review of their product in addition to the host-read ads. This will increase the price of your ads.

Create bonus video content for paying subscribers

Your Patreon members deserve something special for their loyalty. Create exclusive content for them with special information, in-depth product reviews, or peeks behind-the-scenes of your show. You could even create custom content based on their questions and unique problems.

There are two ways to do this when you’re podcasting on YouTube:

  1. When you publish a video, set it as “unlisted.” Regular YouTube users won’t be able to see it when they search or browse for content, but you can still pass the URL to your patrons. This method is simple, but the video isn’t really exclusive since anyone can pass the link to their friends.
  2. When you publish a video, set is as “private.” Click the menu icon next to the save button (the three vertical dots), select “share privately,” and paste your email list into the box provided. YouTube will send a notification to each email address with a link to the view the video. This method is 100% exclusive, but you have to paste your email list every time you publish a video.

Video Equipment Recommendations To Start A Podcast On YouTube

In order to start podcasting on YouTube, you’ll need some equipment. You’ll want to start by picking up some typical podcasting gear: a microphone, headphones, POP filter, and boom mount. You can read teh details about our gear recommendations in our podcasting equipment guide, but here are our picks:

Furthermore, you’ll need a camera. We recommend something inexpensive and easy to use. Don’t worry too much about the camera’s audio capabilities because you’ll be capturing audio through your mic. If you have the cash, we recommend buying two cameras to place at different angles. This will let you depth to the video during editing by cutting between the two angles, especially if you have multiple people talking on your show.

Here are some camera recommendations for podcasting on YouTube:

Summary

Now that you understand how to start a podcast on YouTube, you can probably tell that it’s a powerful way to grow your audience and create revenue for your show. And frankly, it’s not that difficult. You’re already creating the content. You just have to add a video element, whether that’s a simple title card that remains static throughout the video or a full-scale video recording of you and your guests.

If that still sounds like too much trouble or you, check out Castos YouTube Republishing. We’ll do all legwork for you so you can focus on producing great content.

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One Reply to “How To Start A Podcast On YouTube And Grow Your Audience”

  1. Thanks a lot I rally thankful to you waiting for next Article

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