When it comes to getting your podcast out there for your audience to discover iTunes has historically been the name of the game. But with Android usage increasing worldwide, and the introduction of the new Google Podcast App for Android users having your podcast in the Google Play Music store is a must for all podcasters.
Here we’re going to show you step-by-step how to submit your podcast to Google Play Music.
There are 6 main steps in submitting your podcast to Google Play:
- Verify your podcast RSS feed
- Log into the Google Play Music Store
- Add your podcast
- Enter your podcast RSS feed
- Verify your email address and podcast ownership
- Submit your Podcast
Now, let’s break each of these steps down.
1. Verify Your Podcast RSS Feed
To submit your podcast to Google Play Music, you’ll need to find your podcast RSS feed. Here we’ll show you where you can find your feed in both the Castos platform as well as in your WordPress site via Seriously Simple podcasting. If you’re using another media hosting platform, they’ll be able to point you in the right direction to find your feed there.
Your feed in Castos
If you’re publishing your podcast content via your Castos dashboard then your podcast feed will be at the top of the Feed Details page:
Your feed in Seriously Simple Podcasting
If you’re using WordPress and Seriously Simple Podcasting to manage your podcast content and RSS feed, then your feed URL will be based on your WordPress dashboard. You can find this feed URL in your WP-admin dashboard in the Podcast -> Settings -> Feed Details area:
Again you can right click on the “View feed” link and copy the feed URL or click it and it will open in a new window.
Now that we have the podcast feed URL copied we’re ready to go over to the Google Play Store to submit our podcast.
2. Login To The Google Play Music Store
To log into the Google Play store, you’ll need a Gmail email account. Whether this is a free Gmail account or from the G-Suite corporate variety it doesn’t matter.
You can log into the Google Play music store to submit your podcast here.
Once inside you’ll see a blue buttton near the top right corner of the screen which allows you to “Add Podcast”. And you guessed it, doing this will start the process of you submitting your podcast to Google Play.
3. Submit Your Podcast RSS Feed
Once you initiate the submission process, you’re prompted to enter your podcast RSS feed. Paste it in the field here:
Remember, your podcast feed URL contains all of the meta information about your show as a whole as well as information about each of the episodes that you publish. This is really where your podcast “lives”.
The email field here is where Google will send information about your show’s submission, so make sure it’s a valid email address that you have access to.
4. Confirming Ownership
After you’ve entered the RSS feed of your podcast, you will be asked to confirm ownership of the email address that you are using to submit your podcast under. This is the Gmail email address you used to in step 2.
Google will send you a confirmation code to that email address, which you will then need to place into the verifcation box on the subsequent page:
Once you’ve verified your email address successfully then it’s time to submit your podcast for approval, and wait then roughly 24 hours that it to review and approve your show.
After the review period you will receive an email letting you know that your show has been approved, and in that email will be a link to your show in the Google Play Music store. This is the link you’ll use on your website or podcast hosting platform to create the Subscribe buttons for your podcast.
Inside your Castos dashboard, head to your podcast Settings tab. Under “Distribution”, enter the Google Play Music link in its respective field:
How To Submit A Podcast To Google Podcasts
Google recently launched Google Podcasts in addition to Google Play Music. What’s the difference between the two? Launched in June 2016, Google Podcasts was built to closely integrate with their Google Assistant product signaling their bet that users will want to listen to podcasts via voice assistant technology. As an added bonus, shows featured on Google Podcasts also surface in Google’s search results offering a huge discovery opportunity as potential listeners look for information related to your topic.
The submission process is slightly different for Google Podcasts as the tool works to automatically index every podcast if it recognizes a valid RSS feed on a website.
To start, head to Google Podcast Publisher Tools and check if Google’s bots has already found the show. If you receive the error message “This RSS feed is not currently indexed by Google Podcasts”, you’ll need to verify your website meets their guidelines. If Google Podcasts already recognizes your show, you’re good to go!
Congrats, now your podcast is live in the 2nd biggest podcasting directory out there. Apple Podcasts is still the largest podcasting search engine in the world, but knowing our friends at Google, they have eyes to change that. And the launch of their native podcasting app shows how serious they are about this.