Last updated on October 8th, 2019
If you’re just starting out in podcasting you may be wondering why having a podcast website is important. Here we’ll give you four big reasons why you should spend time creating a dedicated site for your show. After all, podcasting is an audio-first medium and you would initially think that there might not be a need for a website for your podcast. But au contraire.
It’s The Home Base Of Your Show
Repeat after me: Apple Podcasts or Spotify is not the home of my podcast.
Whenever you have a call to action, or CTA, in your podcast episodes, it should always direct people back to your podcast website.
Let’s face it, times change. Platforms that are popular now will go out of vogue in a few years (MySpace, anyone?!), and building your podcasting empire in someone else’s sandbox is a risky move. Your podcast’s website, however, can never be taken away, no one can change the rules, or restrict what you can do.
Given this stability, it’s much better to spend extra time and effort to building a platform where you can fully customize the contents, settings, and site behavior. This is where a Content Management System like WordPress really shines as it allows you to build a website easily, and retain full control of everything.
With Castos’ Seriously Simple Podcasting WordPress plugin publishing podcast episodes right from your WordPress dashboard is a breeze. We removed the need to toggle between multiple platforms to keep your podcast website up to date, saving you time to focus on the content!
If you decide to use another CMS instead of WordPress to house your website, Castos also allows for custom domain routing to easily transfer your latest episodes your site.
There’s SEO Value
In the vast majority of instances, you should not separate your podcast website out into a separate domains (or even subdomains) as it severely impacts the rankings of that content alongside your main website. Instead, create a central page where users can view every episode then click through to the one they want to listen to.
Keeping all of your content in one place sends signals to Google, and other search engines, that your site is the place to learn about a particular topic. Getting as much information, links, and social proof around your site’s content is the key to ranking well.
In addition to adding every episode to your podcast’s website, don’t forget about transcriptions and show notes. These text-based elements make it easier for search engines to learn what the episode is about. When a user searchers for a keyword related to your topic, that episode can then be served as a result to answer their question.
Complement Your Other Businesses
If you already have a website for your brand, business, or group then embedding your podcast onto that existing website is a no brainer.
Not only will this streamline your publishing workflows because you won’t have to leave your content management platform, but it will also likely increase the time that visitors spend on your website if they’re able to check out not only your written content but your podcast as well.
The best podcasters we see that have shows that complement their existing business or organization do a beautiful job of weaving these two pieces together. There should be links from your podcast content to other aspects of your brand, and conversely, your main website should reference your podcast as often as possible.
It’s Customized To Your Brand
Even in an audio-first medium like podcasting it never hurts to have a nice looking website for your listeners to visit.
Something that is well designed, has a listener’s goals in mind, and makes sense for first-time visitors to navigate will instantly send trust signals to your audience. They will feel that your site is a place of authority, that this is a place that they can rely on for high-quality content, and this will result in them subscribing to your podcast.
After all, that’s the main goal, right? More subscribers, more listeners, better-engaged audience.
Ensure Your Podcast Content Is Always Available
If you talk to any content creator that’s been around for a while they will tell you stories of getting penalties from Google, or building a big following on the next big social network, only for those platforms to change the rules without notice.
Then, all the sudden, you’re left wondering where your audience went, and what the future of your show will hold.
Podcasting is a really interesting medium because your audience doesn’t actually listen to your podcast through directories like Apple Podcasts, they subscribe directly to your podcast RSS feed. By allowing users to directly subscribe to your podcast on your website, they’ll have access to the content no matter what. If Apple decided tomorrow to shut down its podcasting platform, you would still have all of the listeners who directly have subscribed to your show.
This is platform-proofing your show to the highest degree and gives you ultimate control of your content and its ability to be distributed to your audience.