Podcast Promotion

The Best Hashtags to Promote Podcast and How to Find the right Hashtags for Your Show

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Navigating the podcast promotion world can be tricky. In this article, we reveal the best hashtags to promote a podcast, boost your visibility, and amplify your voice in the podcasting landscape. These simple – yet powerful – tools can skyrocket your audience engagement and propel your podcast towards success.

The 17 Best Hashtags to Promote a Podcast

These are the top hashtags that get thousands – or tens of thousands – of posts every year. 

1. #newpodcastalert

By using #NewPodcastAlert, you tap into a community actively seeking new podcasts. These “early adopters” are likely to rate, review, and share your show as well. Use this hashtag whenever you promote your upcoming or brand new podcast. Continue using it until you have about 10 episodes available. 

2. #[insert type]podcast

Use this format every time you post for your type of podcast. So if you publish a comedy show, use #comedypodcast. If you host a history show, use #historypodcast. Don’t be afraid to use this format multiple times if your show fits into multiple categories. 

3. #podcasthost

This popular hashtag is a great way to promote the host(s) of your show. The content of the post should be about the host, their knowledge, and expertise, and what they bring to the podcast. Some shows use this hashtag to talk about their guest, who technically isn’t the host, but still a major part of the episode. 

4. #podcasttips

The purpose of this hashtag is to educate other podcasters on how to podcast. However, the meaning has been diluted a bit. Many people use it to promote any kind of tips that come in podcast form. 

@balancedles Replying to @lavishpeache my biggest tip for new podcasters: learn how to be a host! #podcasting #podcastingtips #podcastingtipsforbeginners ♬ original sound – Les

5. #podcaststudio

If you post anything about your podcast recording space, make sure to use this hashtag. Since podcasts are audio mediums, people tend to love these behind-the-scenes looks at your episode, especially if you have pictures of your guests as well. 

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6. #truecrimepodcast

If you host a true crime podcast (which are some of the most popular podcasts), be sure to use this hashtag. It’s one of the best hashtags to promote a podcast because it gets tens of thousands of views every month. 

7. #podcastgoals

Use this hashtag to celebrate your achievements and milestones, like reaching a certain number of listeners or interviewing a high profile guest. You can also use it to declare your goals for upcoming episodes or seasons.

8. #podcastrecommendations

If you like to share about shows you love, use this hashtag to recommend podcasts to your audience. Make sure to tag the podcast’s account as well. They might return the favor! That said, do not use this hashtag to promote your own show. That’s a bit sleezy.

9. #podcastsuggestions

This is another valuable hashtag to promote other podcasts you love and find some new allies. Don’t forget to tag the show’s account and the hosts so they know. 

@lindseycraven Replying to @gracemwitt here are my too 3 podcast recommendstions. I used to exclusively listen to financial and educational podcasts, but I’ve done my best to stop making everything in my life productive and do more things for the joy. #morningroutine #digitaldetox #morningroutines #updatedmorningroutine #burnoutrecovery #burnout #podcastreccomendation #terriblethanksforasking #normalgossip #scamfluencers ♬ original sound – Lindsey

10. #podcastfor[insert audience]

This format is a great way to target specific audiences who are looking for content specifically for them. You might use #podcastformoms or #podcastforentrepeneurs to target different niches. Use multiple versions of this hashtag if you have multiple audience segments. 

11. #podcastseries

This is one of the best hashtags to promote a podcast because it makes your audience aware that the episode you’re promoting is part of a larger series or podcast season.


12. #femalepodcasters

This is one of the best hashtags to promote a podcast that’s hosted by women. It’s a powerful hashtag to use whenever you produce content that women go through. It’s also a great way to empower other women to become podcasters.

13. #podcastcommunity

If you’re building a community around your topic or niche, use this hashtag to signal your intentions to be more than just a show. It’s also a good hashtag to use if the episode you’re promoting is about the podcasting community

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14. #podcasterthoughts

Use this hashtag whenever you want to include your personal thoughts on a topic. It’s also a good hashtag to ask questions about a topic in order to stimulate discussion, rather than simply promoting some new content. 

15. #podcastlife

This is another hashtag you can use to show the human side of your podcasting journey, sharing behind-the-scenes moments that make your content more relatable and appealing.

@upsetthetok The reason your MARRIAGE isn’t WORKING | Tim Ross. Marriage isn’t I woke up like this. It’s work work work work work work! Y’all MARRIAGE is a TWO way street. You’re in this together. Be there. Do the work. Die to self. Love one another. Period. Are you willing to lay your life down for your spouse? #timross #thebasement #religioustrauma #mentalhealthmatters #motivationmonday #motivationalpodcast #theology #podcastlife #podcastclips ♬ original sound – Tim Ross

16. #podcastlaunch

If you’re launching a new podcast, use this podcast to make everyone aware that it’s new. You’ll meet a lot of wonderful people who like exploring and sharing new shows. Make sure to create compelling content so people have a reason to connect with you and your new journey. 

17. #podcastinterviews

Some people really love interviews, especially if they follow specific experts and influencers.If you have guests on your show, using this hashtag showcases your interview episodes, enticing followers who enjoy insightful conversations with interesting people.

Copy this Block of the Best Hashtags to Promote a Podcast

Want to use all the best hashtags to promote your podcast? Copy this block and add them to all of your podcasts on any social media network.

#newpodcastalert #[insert type]podcast #podcasthost #podcasttips #podcaststudio #truecrimepodcast #podcastgoals #podcastrecommendations #podcastsuggestions #podcastfor[insert audience] #podcastseries #femalepodcasters #podcastcommunity #podcasterthoughts #podcastlife #podcastlaunch #podcastinterviews

More Popular Podcast-Related Hashtags

We’ve shown you the best hashtags to promote a podcast, but they may not apply to you. Here are some more popular hashtags that apply to most shows. Choose the ones that are right for you.

#newepisode#blackpodcasts#podcastepisode#favorite podcasts

How to Select the Right HashTags for Your Podcast

Selecting the right hashtags for your podcast is essential to increase its visibility and reach on social media platforms. The right hashtags can help attract new listeners, engage with your current audience, and promote your content effectively. Here’s a step-by-step guide to help you choose the most appropriate hashtags:

Understand Your Podcast’s Theme and Content

Before you start selecting hashtags, have a clear understanding of your podcast’s theme, niche, and the topics you cover in your episodes. This knowledge will guide you in finding relevant hashtags.

Research Popular Hashtags in Your Niche

Look for popular hashtags that are commonly used within your podcast’s niche or related topics. You can do this by exploring social media platforms like Twitter, Instagram, and Facebook. Look at what hashtags other podcasters or content creators in your field are using.

Balance Between General and Specific Hashtags

Use a mix of general and specific hashtags. General hashtags like #Podcast or #Entertainment can attract a broader audience, while specific ones like #TrueCrime or #HealthAndWellness can target a more niche audience interested in those topics.

Check Hashtag Popularity and Reach

Tools like Hashtagify or Sprout Social can help you determine the popularity and reach of hashtags. Aim for hashtags with a substantial following but not overly saturated with content.

Create Branded Hashtags

Consider creating a unique branded hashtag for your podcast. This can be the name of your podcast or a catchy phrase related to your content. Branded hashtags help build a community around your podcast and encourage listeners to engage with your content.

Use Location-Based Hashtags

If your podcast has a specific geographic focus or if you’re hosting events related to your podcast in particular locations, use location-based hashtags to attract local listeners and engagement.

Stay Relevant and Timely

Keep your hashtags up-to-date and relevant to the current episodes or events you’re promoting. Timely and trending hashtags can boost your podcast’s visibility during specific periods.

Limit the Number of Hashtags

While it’s tempting to use as many hashtags as possible, it’s better to focus on a few relevant ones. Overloading your posts with hashtags can make them look spammy and decrease engagement.

Monitor Hashtag Performance

Regularly track the performance of your hashtags using social media analytics. This will help you understand which hashtags are most effective in driving engagement and reach for your podcast. If a hashtag doesn’t bring in a lot of traffic, consider replacing it with another. 

Engage with Hashtag Communities

Don’t just use hashtags to promote your content. Engage with the communities around these hashtags by liking, commenting, and sharing content from other creators in your niche. Building relationships with your audience and peers will help grow your podcast’s visibility.

Remember, the right hashtags can vary depending on the social media platform you’re using. It’s essential to adapt your hashtag strategy accordingly for platforms like Twitter, Instagram, or LinkedIn. By carefully selecting and using relevant hashtags, you can maximize the impact of your podcast’s online presence and attract a more substantial and engaged audience.

Your Favorite Podcasting Hashtags

What podcasting hashtags do you like to use to promote your show? Share your favorites in the comments to help out your fellow podcasters! 

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Dennis is a content marketer and web developer with years of experience helping startups and small businesses build their online platforms. He lives in Connecticut with his wife and daughter.

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