Podcast Promotion

7 Ways to Maximize Your Podcast Promotion Using QR Codes

5 min read

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Podcasts are an excellent way for brands and marketers to connect with their target audiences. By creating and distributing engaging and informative podcasts, brands and marketers can build trust and credibility with their audiences and ultimately drive sales and grow their businesses.

Podcasts offer the flexibility and convenience that podcasts and other forms of media cannot. 54% of podcast listeners claim that they are more likely to consider brands they hear promoted on the medium. But how do you get more listeners for your podcasts? QR codes can be of help! 

The rise of QR codes for marketing and promotions has surged in recent years. Be it in the form of business cards with QR codes or social media QR codes; their presence is everywhere. So why not leverage them?

QR codes are an ideal tool for driving conversions and help in tracking your marketing campaign’s effectiveness.

So, whether you are new to podcasting or an experienced presenter, you need to advertise your podcast like a PRO. 

In this informative blog post, we will go over the benefits of podcast marketing with QR codes and ways to fast-track and scale up your podcast promotion using QR codes effectively.

Podcast Promotion Using QR Codes: How Exactly is it Done?

QR codes can be used for a variety of purposes, but they are especially handy for promoting your podcast. QR Codes can enhance how your audience discovers your podcast by offering listeners an accessible platform that permits them to transition from print to digital. You can use them on your podcast website, in a blog post, on your social media, or even create podcast business cards. 

There are multiple ways to do podcast marketing using QR codes.

You can simply use a QR code on your business cards, social media profiles, or anywhere suitable to redirect listeners to your podcast in the iTunes store, Spotify or wherever else you have chosen to host your podcast. This makes it very easy for potential listeners to subscribe to your show on their phones. QR codes are a great way to increase the reach of your podcast. 

Moreover, you can use QR Codes on flyers and marketing materials. It enables you to add more media to your print marketing content, such as music, a video, or a picture gallery. When marketing something as intriguing and engaging as a podcast, they may provide potential listeners with a lot more information about your broadcasts.

Whether turning your talent for storytelling into a side project or running a community-building digital marketing podcast, targeting a specific audience takes a well-thought-out podcast marketing approach. Using QR codes may assist with anything from growing your social media networks to marketing the finest platform, where your listeners can find your podcast, and so on, regardless of how small or big, your niche is.

Benefits of Podcast Marketing with QR Codes in 2022

According to eMarketer, the monthly podcast listeners grew by 6.1% to 125 million listeners in 2022. This means that gaining more listeners can be easy if marketed properly. As we discussed, QR codes can be used to promote podcasts in various ways. For example, they can be used to share podcast links, provide contact information for podcast hosts, or promote special episodes or events. 

They are even effective in tracking how many people listen to a particular podcast episode, which can be useful information for podcasters. Apart from these, podcast advertising and podcast promotion using QR codes offer several other benefits, such as:

  • Increased reach and engagement  
  • Greater flexibility and control  
  • Better audience interaction  
  • Increased podcast discoverability  
  • More opportunities for monetization  
  • Increased ROI
  • Facilitates sharing

7 Ways to Promote Your Podcast Using QR Codes

Here are seven approaches to maximizing your podcast promotion effectiveness using QR codes: 

Print media

Because QR codes are effective on any medium, combining digital and printed channels yields the best outcomes. Add QR codes to your printed advertisements, such as flyers, billboards, business cards, magazines, and posters. You can use these QR codes to redirect them to your latest podcast or your social media account. 

Everything depends on your sector and how you portray it to your target audience, and there are no restrictions. QR codes can turn your offline efforts into online chances, allowing you to engage with your listeners more quickly.

Social media

Social media and podcast promotion are inextricably linked. The most promising platform to reach out to listeners of any group and age is social media. You can leverage a social media QR code to direct the audience from your social media account to your podcasts or other channels to your social media accounts and posts. Remember to use a dynamic QR code so that you can edit the content easily.

Audio teaser

If your podcast series is almost set to premiere, you should give your listeners a sneak peek. There is no better way to generate interest in your show than with a teaser that includes excerpts of what is to come, a message from the hosts, and the key to when and where it’ll be available. An MP3 QR code is the simplest form for releasing your teaser, as it is an easy scan-to-hear format with options for download.

Email marketing

When done correctly, promoting your podcast via email is still a very effective promotional tool. Use an already existing email list or develop a new one, and then use a QR code on your email signature, which takes the readers to your podcast channel or website on scanning. If you have a subscriber list, you can share a weekly newsletter with updates, teasers and more information on current and upcoming podcasts. 

Business cards

QR codes can help you promote your podcasts through your business cards, be it traditional or digital business cards. Add a QR code to your podcasts on your traditional business cards for your listeners. If you have a digital business card with a QR code, you can simply add a link to your podcast channel. This way, you can track your engagement easily.


Your website contains all the latest news and updates on your podcasts. This is also the best way to encourage visitors to check out your podcast. Use a dynamic QR code on your website or at the end of your blogs for visitors to check out your new podcast. 


Collaborating with YouTubers or having your own video or YouTube channel is always an add-on for podcast advertising. A QR code at the bottom of your videos or collaborating with YouTubers who can promote your podcast by requesting viewers to scan the QR code at the end of the video can prove beneficial for your podcast promotion.

The Key Takeaway

Podcast marketing using QR codes can be an effective way to reach potential customers and listeners, and they offer you more options than conventional media. QR codes enable you to take digital marketing into the real world, develop innovative methods to enhance your campaigns, and, most crucially, let your listeners discover new and fresh content they’ve been waiting for.

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Craig Hewitt
Craig is the founder of Castos. When he's not busy podcasting, talking about podcasting, or helping others get started in this awesome medium he's hanging out with his wife, two children, and likely planning their next travel adventure.

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