The people behind great podcasts
The Castos Creator Spotlight celebrates the people behind great podcasts. Every two weeks, we feature creators in our community who are doing remarkable work, sharing their stories, their craft, and the passion that drives their shows.
Journalist and consultant Mike King has spent years covering the freight industry, and when he started The Freight Buyers’ Club, he wasn’t looking to fill a content calendar. He was already doing the reporting. Podcasting just gave it a better home.
With 130 episodes since in a little over three years, the podcast has become a go-to resource for anyone with a professional stake in international trade: container shipping, logistics, procurement, air cargo. King brings in the people who run the industry like executives, analysts, operators and asks them the things freight buyers need to know. For a casual listener like myself, freight and logistics is somewhat invisibilized infrastructure, the kind of thing I’d only notice when something breaks. Hearing the people who run it talk shop is pretty fascinating, and right now, with supply chains back in the headlines, the show feels even more relevant.
Access is what makes the show work. King reports from major industry conferences, sitting down with the executives and analysts who shape global freight markets. His approach is straightforward: get the right people in conversation, ask what a freight buyer actually needs to understand, and let them talk.
“It’s a great way to tell stories to a modern audience,” he says of the format. He’s been at it long enough that the industry is paying attention.
| Host Name: | Mike King |
| Go-to Tool: | Descript (evaluating a switch to Riverside) |
| Using AI? | Not using it |
| In a year: | Market leader or top 3, with a doubled audience |
| Recording/editing tip: | Constantly search for marginal gains editorially and technically |
The show’s range is what sets it apart. In Air Cargo Unpacked: Middle East War Analysis, recorded live at the IATA World Cargo Symposium, King and his panel broke down how the conflict wiped 18% of global air cargo capacity within 48 hours. In Exclusive: Hapag-Lloyd CEO Rolf Habben Jansen on Iran, Suez and ZIM, he covered three of the biggest stories in container shipping in a single conversation at TPM26.
His goal is simple: market leader, or top three on every major platform, with a doubled audience within a year. He’s put in the time to build something the freight industry actually uses. Now it’s about reach.
Listen to The Freight Buyers’ Club
Ready to join Mike King on his journey? Here’s where you can find the show:
- Website: thefreightbuyersclub.com
- Listen: Apple Podcasts and Spotify
Thank you, Mike, for being part of the Castos community and sharing your voice with the world. We can’t wait to see where The Freight Buyers’ Club goes next.
