In this episode, Matt talks about whether or not you should utilize the YouTube platform for your podcast. He lists and explains a number of reasons why YouTube is great for interaction with your current listeners, and will help attract new listeners. He also covers a couple of reasons why some people prefer not to use YouTube and his thoughts on those as well.
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Today you’ll learn about:
- Success of your podcast is determined by the things you do outside the podcast
- Introducing a new medium for listeners to engage with
- YouTube is the second largest search engine
- The livestreaming component is a great way to interact with listeners
- Is there any reason not to publish to YouTube?
- Comments and negativity
- Commitment
- Optimization
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