Episode List
Every episode from the Castos podcast — interviews, advice, and stories from independent podcasters.
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Creative Architects – Season 1 Recap
In this installment of Creative Architects, Angela looks back at the 12 episodes of Season 1 and gives an overview of what worked and what didn’t, statistics on views and downloads, and some plans in the works for Season 2 in 2024. The Creative Architects podcast is brought to you by Castos Productions, and hosted ... Read more
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Are creator businesses scalable? How to leverage your community for growth with Danielle Corbett
One of the hardest things about leading a creative community is sustaining it. What happens when the needs and wants of the community change? In this episode, I speak with Danielle Desir Corbett, Founder of Women of Color Podcasters and creator of the Grants for Podcasters newsletter. Danielle and I talk about why she transitioned ... Read more
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Who's Jersey Is It Anyway? Creative Brand Deals Explained
In this episode, I’ll be breaking down two of the biggest creator brand deals that were recently announced – the Feastables and Charlotte Hornets collaboration and Spotify and Barcelona FC collaboration, and what they mean for the future of the creator economy. I’ll also be talking about the changes coming to Google Podcasts, Spotify’s newest ... Read more
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Fuel Your Creativity: Harness the Power of Your Creative Community
In this episode of Creative Architects, host Angela Hollowell discusses the difference between free and paid communities as well as the different types of creator business relationships you can have and ways you can find and grow your network. The Creative Architects podcast is brought to you by Castos Productions, and hosted by Angela Hollowell ... Read more
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Uncover Powerful Insights with Audience Research on Sparktoro – with Rand Fishkin
In this episode of Creative Architects, host Angela Hollowell welcomes Rand Fishkin to the podcast. Rand is the CEO of SparkToro, and author of Lost & Founder. You’ll hear a discussion on audience research, audience trends, and industry overlaps. Rand discusses data-driven results for creators and agencies, the decline of Twitter for niche communities, the ... Read more
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Growing Creator Wizard with email marketing and a creative team with Justin Moore
In this episode of Creative Architects, host Angela Hollowell talks with Justin Moore, founder of Creator Wizard, who discusses his transition from YouTube sensation to influencer marketing guru. Justin shares insights on the importance of diversifying income sources, the shift from YouTube to email marketing, overcoming imposter syndrome, and building a team for his platform. ... Read more
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AI Tools for Podcasters, Descript Buys Squadcast, and Patreon Exclusives on Spotify
In this episode of Creative Architects, host Angela Hollowell updates us on some of the exciting developments in the podcasting industry, including AI and its usefulness for podcasters, some mergers and acquisitions news, and helpful advice on raising your rates annually and balancing the work of running your business as a creative entrepreneur. The Creative ... Read more
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AI Writing, Podcasting, and Tech. A Trio for Future Marketers? – with Deirdre Tshien
In this episode of Creative Architects, host Angela Hollowell talks with Deidre Tshien, co-founder and CEO of Capsho. Capsho is an AI-powered content marketing tool for entrepreneurs who podcast, vlog, or livestream. Integrating AI with creative practices has become more and more commonplace. With the integration of AI into the podcast marketing workflow, how do ... Read more
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Revolutionizing Sponsorship Deals: The Future of Efficient Partnerships – with Jennifer Phan
In this episode of Creative Architects, host Angela Hollowell talks with Jennifer Phan, founder of Passionfroot, about the world of the creator economy. Passionfroot is a platform that simplifies the process of forming brand partnerships and sponsorships for creators, providing them with a diversified revenue stream. The conversation covers how the company got started, and ... Read more
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Scrappy Podcast Marketing Done Right | Grow Your Show or Newsletter Today – with Jeremy Enns
In this episode of Creative Architects, host Angela Hollowell chats with Podcast Marketing Strategist & Educator Jeremy Enns, founder of Podcast Marketing Academy. The Academy features online courses (both cohort-based and self-paced) for podcasters looking to level up the marketing for their show. The podcasting industry severely lacks ‘organic discovery’ when looking to develop a ... Read more
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Creating networking opportunities to empower BIPOC podcasters – with Tangia Estrada
In this episode of Creative Architects, host Angela Hollowell chats with Tangia Al-awaji Estrada- one of the co-founders of BIPOC Podcast Creators – a community that supports and empowers podcasters of color. Angela and Tangia discuss the challenges of managing a global community (language and cultural barriers, starting with the very Western term BIPOC), and ... Read more
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Learn How to Build a Profitable Community and Bet on Yourself – with Jay Clouse
In this episode of Creative Architects, host Angela Hollowell chats with Jay Clouse, founder of Creator Science and an experienced entrepreneur, writer, and podcaster. Angela and Jay discuss the challenges of building a subscription-based community, scaling that community and capping it at the right size, some of the learnings Jay has gained from his experiences ... Read more
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The Intersection of Hip Hop, Podcasting, and Community Building – with Corey Gumbs
Welcome to the first episode of the Creative Architects podcast from Castos. Host Angela Hollowell chats with Corey Gumbs, Founder of the Black Podcasters Association, about the importance of community and support for Black podcasters. Angela and Corey discuss how starting this community group challenged him to learn and grow as a podcaster, how podcasting ... Read more
- Castos
Introducing Creative Architects by Castos
Join creative producer and entreprenour, Angela Hollowell as she chats with the creators who are shaping the future of the creator economy through education, community and tech. Angela is an experienced video podcaster, visual storyteller, and creative entrepreneur who brings a wealth of knowledge to the table. She is passionate about sharing her insights and ... Read more
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Behavioral Grooves with Kurt Nelson
Kurt Nelson is one of the hosts of the Behavioral Grooves podcast, a podcast that focuses on behavioral science. They’ve interviewed subject matter experts from all over the world, which is one of Kurt’s favorite things about the podcast – the opportunity to talk to and learn from all kinds of people that probably wouldn’t ... Read more
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Longshot Leaders with Michael Stein
Michael Stein is the host of the podcast Longshot Leaders, which is all about entrepreneurship, personal development, and the stories of people who went from a low point in their lives to a high point. Michael explains that he’s interested in finding the algorithm for this trajectory – what commonalities exist that allow people to ... Read more
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Reliability Matters with Mike Konrad
Mike Konrad’s podcast is an independent show, free of ads and sponsors. He’s not trying to sell anyone anything – in fact, his business model is all about giving and education. He believes that ads and sponsors affect both the content of a show and the way the listeners experience the show. Mike thinks of ... Read more
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Book Interrupted with Sarah Diop
Sarah Diop wanted to create a book club for readers who were used to the business of life interrupting things like book clubs. That’s why the podcast Book Interrupted was born. The podcast includes a panel of six people who don’t stay strictly on topic, but instead, use the book they’re reading as a jumping-off ... Read more
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Life of Mine with Matt Michael
Life of Mine is a podcast all about different aspects of Australia’s underground mining industry, presented by somebody who’s in the industry himself. Matt Michael says that the idea for the podcast germinated from visiting the pub after a shift with other miners on a mining site and listening to all the different kinds of ... Read more
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PhotoCountry with Raj
PhotoCountry is a podcast that brings you showcases of photographers and inspiration for other photographers. Raj began the show as a pitch for a local radio show, choosing the name for his interest in photography and his love of country music. When COVID put an end to the radio show, his producer suggested that Raj ... Read more
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Roll Play Game with Joe Prata
The podcasting world is begging for unique and interesting formats for shows. In this episode we certainly deliver on that with Joe Prata from Roll Play Game. Joe and Craig talk about the origin stories of his podcast, how we he got started, and how he's using the unique format of his show to really ... Read more
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A Time to Thrill with Aime Austin
In this episode of The Limelight, Craig chats with Aime Austin of A Time To Thrill. Aime's show is all about showcasing fiction authors. She is a full-time author, and publishes her podcast episodes only monthly. While conventional wisdom may say that publishing episodes every week or every other week is a best practice, you ... Read more
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Welcome to The Limelight
Thanks for checking out the latest podcast in the Castos Originals series. Here in The Limelight, we are sharing the aspects of super successful podcasts, and just what makes them tick. Whether you're a new podcaster or have been podcasting for a while, here every episode we'll have nuggets of information you can take and ... Read more
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Audience Re-Air: Creating Complex Characters
Castos has another show called Audience. To check out more about Audience and other Castos Originals podcasts head over to castos.com/podcasts For now, check out this episode Introduction: Introduction: On this episode of the Audience podcast, Stuart chats with Jenny Turner Hall and Florencia Lozano about how they created a high-concept podcast with a complex ... Read more
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Audience Re-Air: Realism in Audio Fiction
Also we’re working on a story about the use of stock media in podcasting. Do you use stock media for your projects? If so, What’s that experience been like? Do you create stock media to be used for others? We’d love to hear from you to learn about your experiences. The good, the bad, the ... Read more
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Realism in Audio Fiction
Some of the best, most diverse, and talented audio creators alive make their living creating audio fiction. Shows like Welcome to Nightvale, Limetown, and Alice isn’t Dead, just to name a few, weave complex story arcs, colorful characters, and of course, great production value for listeners. We’re all lucky these shows exist. Northwoods Baseball Sleep ... Read more
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Grant Funding a Podcast with Danielle Desir Corbett
Funding a podcast can be tricky. Unless you’re one of the top-rated podcasts, ads typically won’t generate all that much revenue. Paywalls are great under the right circumstances. But if you don’t already have a large following, they can be a barrier to your podcast being discovered. Enter grant funding. Yes, grants exist for podcasters, ... Read more
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Audience Re-Air (When Passion Meets Profession)
Currently we’re between seasons at 3 Clips. In the meantime let’s listen in on an old episode of Audience. Newt Schottlekote created their first audio drama in 2017 when they were only 15 years old. That led to the creation of Caldera Studios, a production company where Newt produces their work including their latest series, ... Read more
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3 Clips Re-Air: Bellwether
For this episode, we’ll go back into our Archives to listen to an episode of 3Clips. It features Sam Greenspan and their podcast of speculative journalism, Bellwether. Not only is Sam one of the best minds in radio and podcasting (and the masterpiece that is Bellwether reflects that) but they also were able to use ... Read more
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In the News: White Noise Podcasts, Spotify’s Proclamation and More
Stuart and Matt gather to discuss a few stories from the world of audio. Pod Voices In light of the recent Supreme Court ruling that overturned Roe Vs. Wade podcasters are uniting to support women’s right and pro choice policies. If you’re a podcaster who feels called to speak out, Arielle Nissenblatt has a website ... Read more
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We Need Podcast Critics – with Keelin Peterson
Keelin Peterson runs the website Mentally a Magpie where she reviews podcasts. She joins Audience to discuss what she looks for in a podcast and how thoughtful, objective criticism can help podcasting. Links: Connect with Keelin mentallyamagpie.com @IAmKeelinIt Podcasts Mentioned goodniks.org 20k.org iheart.com/podcast/stuff-you-missed-in-history-cl-21124503/ theringer.com/gene-and-roger-podcast Castos castos.com/integrations/stripe
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When Passion Meets Profession: How to fund a Project with Newt Schottelkotte
Newt Schottelkotte created their first audio drama in 2017 when they were only 15 years old. That led to the creation of Caldera Studios, a production company where Newt produces their work including their latest series, Where the Stars Fell. In this episode, Newt and Stuart discuss the creative process of making a fiction podcast, ... Read more
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Camp Monsters (3Clips Re-Air)
For brands and companies, incorporating podcasting into their content marketing strategy probably seems like a no-brainer. But doing it well? It’s more art than science, but REI at least has the “art” part of that down pretty well. Among their many podcast offerings is Camp Monsters. So we go to our archives and a previous ... Read more
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Selling an audio book through a podcast
Matt and Jonathan get back together to give us an update on their “build in public” subscription podcast experiment. In their first episode, Matt pitched the idea to Jonathan as a way to add another revenue stream to his podcast efforts. It was a new concept to Jonathan, who still had to come up with ... Read more
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Update and an Audience Re-Air
No, this is not a new 3 Clips episode. Since we’re taking a break from producing new episodes, we wanted to share another Castos Original, ‘Audience’. This episode was produced by Stuart Barefoot and features podcast producer Marcus dePaula, a former live audio engineer who spent years touring with national acts like Michelle Branch, Creed ... Read more
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From the Road to the Studio with Marcus dePaula
In his decades-long relationship with audio, Marcus dePaula has been a musician, a live audio engineer touring with bands and now he’s a podcast producer. Through his company “Me Only Louder” he works with business and creative professionals to make podcasts and website content. He also works with his wife at Mixtus Media to create ... Read more
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Facebook quits while podcast listenership on the rise
Stuart and Matt are back with some of the most impactful headlines in the podcasting space. Listen for a breakdown of how some of the big players in the space might impact your podcast. If you want us to cover a https://finance.yahoo.com/news/facebook-pulls-plug-podcast-business-184557380.html The company will stop creators adding podcasts to the service this week. They ... Read more
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Niche Podcasting and Learning to Love (work) Again
Ijeoma Ekeocha was over her job. A series of microaggressions and just blatant racism convinced Ijeoma, a talented Pharmacist and medical researcher, that she should quit. So she created a podcast hoping she could transition into doing that full time. She launched the podcast “Brownskin Stories” and things seemed to be going well. But then ... Read more
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Making a Living (3Clips Archive)
On this episode of the Audience podcast, we’re diving into the archives to show you an older but important episode of the 3 Clips Podcast called, “Making a Living in Podcasting.” This episode was hosted by the 3 Clips original host, Jay Acunzo with business partners Kinsey Grant and Josh Kaplan as guests. 3 Clips ... Read more
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Formatting for a niche podcast
“No one ever says that we should stop publishing books.” is the thought that popped into Stuart’s head while he visited a bookstore in today’s episode. After returning, he and Matt chat about finding a niche for your podcast. With over 4 million podcasts published at podcastindex.org and 2 million+ in Apple’s directory, you might ... Read more
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You (Probably) Need a Producer w/ Alex Lewis
What does a producer actually do anyway? Well, it varies from one project to the next but the best podcasts often utilize the services of a producer or multiple producers. So for this episode, Stuart chats with Alex Lewis, an audio producer and musician. Alex has been a radio and audio producer for more than ... Read more
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Building a Subscription Podcast in Public with Jonathan Jones
Are you curious about subscription podcasting? Do you know what a private podcast is? Are you scared about jumping into private podcasting? On this episode of the Audience podcast, Jonathan Jones and Matt do a little experiment with subscription podcasting. Jonathan is going to build a subscription podcast (at Castos) in public, with Matt. Today ... Read more
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Starting a paid members-only podcast w/ Joe Casabona
Joe Casabona joins the Audience podcast today to talk about his journey as a podcast creator. Joe produces a mix of podcasts in the web, WordPress and podcasting space. Matt and Joe cover some of the ways you can monetize a public podcast. Including digital products, courses, memberships, ads and more. Joe has found balance ... Read more
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Planning and Producing a Great Interview Show
On this episode of the Audience podcast, Matt and Stuart talk about what it takes (behind the scenes) to make a great podcast, with examples from the 3 Clips podcast. They talk about best practices and their processes when it comes to booking guests, pre-interviews, monetization, and editing. Not only do they touch on a ... Read more
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Steal this podcast listener survey!
Today I'm hoping you can share in the improvement of the Audience podcast by taking part in our survey. Head there now at https://castos.com/survey As you might know, Season 2 of our other podcast 3 Clips has come to close. That means Stuart will be joining us more regularly on Audience. We have some new ... Read more
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Season 2 Wrap-Up
As Season 2 comes to a close Evo and Stuart discuss some highlights from the season and offer some final words of wisdom. LEARN MORE ABOUT CASTOS 3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience ... Read more
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Creating an audio experience w/ Eric Nuzum
Technology is only good if it solves a problem. In the case of podcasting it definitely does solve problems. It’s basically broken down all major barriers to access when it comes to creating and distributing your audio. But creating a good podcast is so much more than simply choosing the right microphones, the best software ... Read more
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Darknet Diaries: Making the Technical Palpable (ft. Jack Rhysider)
Cyber crime, hacking and the dark side of the internet. In many ways, Darknet Diaries seems like a scary podcast and at times it can be. But it’s not scary in the sense that you need a lot of technical knowledge to enjoy it. That’s because Jack Rhysider is a brilliant storyteller. He takes really ... Read more
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Create your own subscription podcast w/ Stripe and Castos
Today I’d like to talk about creating your own subscription podcast without the middle man taking a cut of your revenue. Before we get too far down into the blueprint for monetizing your podcast, there are some hard requirements I’m mentioning in this episode: Why start a subscription podcast over advertising? What’s your knee-jerk reaction ... Read more
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Dan Cable Presents: Show... Don't Tell (ft. Dan Cable)
The long-form interview has become a staple in podcasting. Some of the most popular podcasts in the world feature what, on the surface, seems like a pretty simple format. However to do this well isn’t always simple and it’s important to find little ways to distinguish interview podcasts and the best podcast interviewers know how ... Read more
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Researching & Producing a Narrated Podcast with Paulina Salmas
On this episode of the Audience podcast, Matt interviews Paulina Salmas from An Eyesore and a Plague podcast. Paulina talks about how Twitter Spaces has changed podcasting and what it’s like to write and perform a scripted non-fiction podcast. Their discussion goes from podcasting, to the definition of a village, to Wurlitzer keyboards. Paulina’s passion ... Read more
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Dirt Cheap: Serious Goofballs (ft. Amanda Meadows and Geoffrey Golden)
It’s almost a meme at this point. A group of friends sitting around riffing say “this should be a podcast!.” Often those podcasts don’t work because they lack structure and a clear direction. Dirt Cheap is NOT one of those podcasts. It’s funny, edgy and off the cuff but still manages to keep a basic ... Read more
- Castos
6 Ways to be a better podcast guest
Chances are, if you're listening to this episode, you produce a podcast. There's a 90% chance that podcast is an interview show. There's a 50% chance you've had a guest on said show that made you exhale a gigantic w-t-f was that when the conversation stopped. We've all had that guest. They sounded good on ... Read more
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Midseason Review: Extra Clips
We’re a tad past the halfway point of season 2 so we figured it would be a good time to press pause and review three clips from episodes we featured on season 2…but not clips that were played on 3 Clips. Evo and producer Stuart review three clips from Nice Try!, Bellwether and How to ... Read more
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Bob Ross: Finding Inspiration from Different Mediums
What can a soft-spoken painter teach us about podcasting? In this episode of the Audience podcast, Stuart talks about what we can learn from painting legend Bob Ross. While this beloved artist may have passed away nearly thirty years ago, he is still in the heads and hearts of many people today. Stuart talks with ... Read more
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Bellwether: A Podcast of Speculative Journalism (ft. Sam Greenspan)
All podcasts, regardless of their format, are a creative endeavor. But some podcasts are just more complex. Enter, Bellwether, the latest offering from award winning podcast and radio producer, Sam Greenspan. Sam is the founding producer of 99 Percent Invisible and has a number of impressive credits to their name. The City from USA Today, ... Read more
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Podcast 2.0 App Fountain.fm with Oscar Merry
Is Bitcoin an option for podcasters? What should you be doing right now when it comes to monetizing your podcast? In this episode of the Audience podcast, Matt is talking with Oscar Merry from Fountain. Fountain is an app that allows podcasters to share podcast clips with potential listeners and it allows listeners to support ... Read more
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The Land Whale Murders: Performance and Permanence (ft. Jonathan A. Goldberg)
When’s the last time you listened to a madcap comedy podcast following the adventures of gallant scientists as they battle evil in Gilded Age New York? Welcome to the Land Whale Murders where things. Get. STRANGE. The Land Whale Murders is a fast paced alternate history comedy in the spirit of Mel Brooks and Monty ... Read more
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3 Clips Season 2: How To Start a War
Do you know how WWII started? How do you incorporate narrative elements into a nonfiction podcast? In what ways can you weave in various sound elements to heighten the podcasting experience for your listeners? These questions (and more) are answered by Evo Terra (from the 3 Clips podcast) and Michael Trapani (from the How to ... Read more
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A Simple Herstory: Audio as Theater (ft. Jocelyn Kuritsky)
Here’s a common story. The 2020 pandemic come along and it seriously altered someone’s plans. Here’s a less common story. A theater actor and producer can’t put on live shows any longer so she teams up with a playwright to create a one of a kind podcast experience. Well, that’s exactly what Jocelyn Kuritsky did. ... Read more
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How to hit the podcast reset button
Do you have more than one podcast? Have you been reconsidering your podcast goals? How do you continue to innovate (and want to innovate) when you’ve been podcasting for so long? On this episode of the Audience podcast, Matt and Craig talk about what you can do to hit the reset button on your podcast. ... Read more
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Nice Try!: With Breadth Comes Depth (ft. Avery Trufelman.)
For connoisseurs of podcasts Avery Trufelman shouldn't need much of an introduction. She's worked on popular shows like 99% Invisible and it's successful spinoff, Articles of Interest. More recently she teamed up with Vox and Curbed to create Nice Try! In season one of this investigative series, Avery explored failed attempts at creating Utopias. For ... Read more
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Breaking a podcast funk w/ Jonathan Jones
On this episode of the Audience podcast, Matt talks with Jonathan Jones from the Your Podcast Mentor Show. Today they’re talking about how Jonathan went from public speaker to podcaster and how he utilizes YouTube and his skills as a speaker to grow his audience. Jonathan also talks about where you can find your first ... Read more
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How to Start a War: Leveraging a Medium (Ft. Michael Trapani.)
It took Michael Trapani six years to make How to Start a War. From meticulous research, immersive sound design, impeccable narration and poignant story writing, Michael masterfully leveraged the audio medium for this series. How to Start a War is a podcast about WW2. Most of us know how that story ended and that the ... Read more
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Less is more: How long should a podcast episode be?
How long should a podcast episode be? Do longer episodes have more useful content than shorter ones? Do short episodes cut out all the unnecessary chatter? Making a podcast is more of an art than a science. There’s no magical format that will get you downloads; there is only the format that works for you. ... Read more
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Season 2 Trailer
The new season of 3 Clips is here. Join Castos and Evo Terra as they explore what podcasting is and can be. This season features guests such as Avery Trufleman, Jonathan Goldberg and more. The first episode is dropping on January 10
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2022 Podcasting predictions
What is podcasting going to be like in 2022? What are your predictions for next year? What are your hopes for the industry? In this episode of the Audience podcast, Matt talks about his predictions, Castos’ predictions, and other podcasters’ opinions about what they think will happen in the next year. Are you hopeful for ... Read more
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30 Days to launch a podcast
Are you up for a challenge? How about launching a podcast in 30 days? Today, Matt talks about what it would take to launch a podcast in a month. With the New Year around the corner, many of you (or your friends) might be thinking about launching a podcast in 2022. What would that take? ... Read more
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There's 92 Podcast Marketing Tips After This
On this episode of the Audience podcast, Matt talks about his latest Twitter challenge and how it led to Lauren Passell, the Founder of Tink Media, Podcast the Newsletter and Editor at Hark Audio. Matt talks about Lauren’s top eight tweets (according to Matt) and Lauren joins the podcast for a few extra tips as ... Read more
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Simplify Your Sound Design with Quinton Johnson
To state the obvious, Podcasting is an audio medium so how it sounds is crucial. But sometimes sound design can be a lengthy and expensive process, which is fine when you have the budget and personnel to create custom music and score each episode. But for independent creators and small organizations who might not have ... Read more
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I listened to 3 hours of Tim Ferris so you wouldn't have to
On this episode of the Audience podcast, Matt talks about a 3-hour episode of Tim Ferriss’ podcast, where he and guest Chris Hutchins talk about how Tim grew The Tim Ferriss Show into what it is today. The episode is a powerful one but pretty long, so Matt highlights some of the most important bullet ... Read more
- Castos
Storybound: Going Against the Norm (ft. Jude Brewer)
Radio theatre is defined as a dramatized performance — no visual, only dialogue and sounds to manifest images in the listeners’ minds, resulting in a uniquely psychological experience. This mode of storytelling began in the 1920s, flourishing by the 1940s, then evolving in the 21st century in the form of podcasts. And while Jude Brewer’s podcast Storybound falls into the category of radio theatre, it doesn’t quite sound like the rest of them. Inside today’s episode, Jay and Jude discuss the collaboration between voice and music. Over the past four seasons, Storybound listeners have been treated to their favorite authors reading some of their most powerful writing, designed with immersive sound environments and experimental cross-genre music compositions handcrafted and arranged by creator and host Jude Brewer. Jude is a writer, actor, and musician. He’s also the editor and sound designer for his own show Storybound. Most recently, Jude won First Place in the KCRW Radio Race, for which his piece “BUZZY” received critical acclaim. His weekly newsletter, How Long Must I Belong To This? is currently being developed into a show. EXPLORE THE SHOW Visit https://3clipspodcast.com for all episodes of the show. LEARN MORE ABOUT 3 CLIPS HOST JAY ACUNZO Subscribe to his newsletter, explore his course for podcasters, or watch and listen to all of Jay’s shows and projects at http://jayacunzo.com LEARN MORE ABOUT CASTOS 3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit https://castos.com INSIDE THIS EPISODE: Storybound can be found at: https://thepodglomerate.com/shows/storybound/ Tweet at host Jude Brewer here: https://twitter.com/judebrewery Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/ This episode was produced by Jude Brewer. Learn more: www.judebrewer.com Music provided by Tyler Littwin
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When to use Trailer Episode vs Episode 0
On this episode of the Audience podcast, Matt and Stuart talk about the differences and the importance of having a trailer episode or an “Episode 0.” Are they different things? The short answer is yes. The long answer involves the reasoning for using one or the other, as well as the length and content of ... Read more
- Castos
2 Pages with MBS: Ideas vs. "the personal" (ft. Michael Bungay Stanier)
Premise is everything when it comes to shaping a strong show. It allows the audience to understand immediately where they’re headed, which brings us to 2 Pages with MBS, a podcast where brilliant people read the best two pages of a favorite book…a book that has shaped them and changed them. Host Michael Bungay Stanier chats with authors, leaders, activists, academics, entrepreneurs, change agents, and celebrities as they dig into the ideas that matter the most. Inside today’s episode, as timely as ever, Jay and MBS discuss tackling interviews from unconventional angles, challenging their guests to speak from the heart, and how to get straight to “the personal” as well as captivating ideas. MBS has written books that have sold about a million copies all told, including The Coaching Habit, a self-published book that’s become the best-selling book on coaching this century. He founded a training and development company, Box of Crayons, that has taught coaching skills to hundreds of thousands of people around the world. And he’s been been named #1 Thought Leader in Coaching and a Coaching Guru. EXPLORE THE SHOW Visit https://3clipspodcast.com for all episodes of the show. LEARN MORE ABOUT 3 CLIPS HOST JAY ACUNZO Subscribe to his newsletter, explore his course for podcasters, or watch and listen to all of Jay’s shows and projects at http://jayacunzo.com LEARN MORE ABOUT CASTOS 3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit https://castos.com INSIDE THIS EPISODE: 2 Pages with MBS can be found at: https://www.mbs.works/2-pages-podcast/ Tweet at host MBS here: https://twitter.com/mbs_works Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/ This episode was produced by Jude Brewer. Learn more: www.judebrewer.com Music provided by Tyler Littwin
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Gary Arndt on winning with short form podcasts + TikTok
What is a travel photographer to do when the entire world shuts down? Turn to podcasting and TikTok, of course. Gary Arndt was owning the space of travel photography until the global pandemic put an end to his plans. Now he’s taking on the podcasting world with his podcast, The Everything Everywhere Daily Podcast. But Gary ... Read more
- Castos
Freelance Writing Coach: Selling Your Time (ft. Kaleigh Moore)
Sometimes less is more. Especially when the crux of your podcast is sharing something practical, like freelance writing. That’s exactly what Kaleigh Moore and Emma Siemasko do with their podcast, Freelance Writing Coach. It’s a simple, conversational show that features Emma and Kaleigh chatting about different aspects of freelance writing. Episodes are usually short and simply (but well) produced, making for a quick, easy and practical listening experience. In this episode Jay chats with one half of the duo, Kaleigh about selling your time, writing and making a podcast about writing. EXPLORE THE SHOW Visit http://3clipspodcast.com for all episodes of the show. LEARN MORE ABOUT 3 CLIPS HOST JAY ACUNZO Subscribe to his newsletter, explore his course for podcasters, or watch and listen to all of Jay’s shows and projects at http://jayacunzo.com LEARN MORE ABOUT CASTOS 3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit https://castos.com INSIDE THIS EPISODE: Listen to Freelance Writing Coach https://www.freelancewritingcoachpodcast.com/episodes Follow Kaleigh on here website https://www.kaleighmoore.com/about Follow Jay on twitter @JayAcunzo From Play it Forward, be sure to listen to Cyber Empathy: https://cyberempathy.org This episode was produced by Stuart Barefoot Music was created by Tyler Litwin
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Data Doesn't Have to Be Scary w/ Alexandra Mannerings
Podcasting can be a really great medium for breaking down long-held ideas about a certain topic. On this episode, Sam is joined by Alexandra Mannerings of the Heart, Soul, and Data podcast to learn about how she is using her show as a platform to start conversation with organizations and individuals who may have been adverse to all things ... Read more
- Castos
True Love & Other Noncommunicable Diseases: Making the Personal...Performative! (ft. Brianna Barrett)
A camera. A cancer diagnosis. True love. Romantic comedy. Award-winning writer and storyteller Brianna Barrett has performed her show about serious illness and resilience to audiences along the west coast since 2016. Now Brianna reimagines the experience of her one-woman play in audio form, navigating the threads of her life that continue to come together in surprising and unusual ways, even amid a global pandemic. Welcome to Brianna Barrett’s semi-limited series: True Love & Other Noncommunicable Diseases, a podcast that manages to carve out a sharp narrative niche, elevating “coming of age” by swapping tragedy for comedy, and vice versa, in a heartbreakingly awkward and hilarious study of narrator-versus-performer, and the memory of self. Inside today’s episode, as timely as ever, Jay and Brianna break down the meta-meta and the nitty gritty of storytelling. What does “better now” mean for a cancer survivor? And what would your ex say if you told them that you had written a play about your past relationship and then performed it on stage for thousands of strangers over the past several years? And by the way. You’re going to read that play aloud to them. Alone. While recording their reaction. Brianna Barrett is a playwright, storyteller, obscure history buff, and avid tea-lover. Her full-length theatrical work has been developed at Artists Repertory Theater, Theatre33, Fertile Ground Festival, HART Theatre, and UCLA. Her TV work has been developed with Stuber, Farah Films, Hollywood Laundromat and ICM. She’s performed at venues such as Pickathon (yes the music festival!), and now she’s performing in your ears via her debut limited series podcast, True Love & Other Noncommunicable Diseases. EXPLORE THE SHOW Visit https://3clipspodcast.com for all episodes of the show. LEARN MORE ABOUT 3 CLIPS HOST JAY ACUNZO Subscribe to his newsletter, explore his course for podcasters, or watch and listen to all of Jay’s shows and projects at http://jayacunzo.com LEARN MORE ABOUT CASTOS 3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit https://castos.com INSIDE THIS EPISODE: True Love & Other Noncommunicable Diseases can be found at: https://www.briannabarrett.com/podcast Tweet at host Brianna Barrett here: https://twitter.com/sonotacreeper Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/ This episode was produced by Jude Brewer. Learn more: www.judebrewer.com Music provided by Tyler Littwin
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New Automations Engine + ConvertKit support for podcasters
Castos’ private podcast automation makes it easier to make changes to subscriptions, engage with your audience, and make sure your content is secure. Today, Craig and Matt talk about Castos’ newest integrations and what it will mean for podcasters interested in private podcasting. The team is ecstatic about the ConvertKit integration which will allow podcasters ... Read more
- Castos
Camp Monsters: Audio as a Visual Medium (ft. Weston Davis)
Audio as a Visual Medium is a paradox in many ways. But when done well, writing for the ear, editing and sound design can create a visual world through audio. Camp Monsters from REI…yes the brand, is a perfect example of this. Written, hosted and narrated Weston Davis, Camp Monsters features as they put it “stories of impossible encounters with impossible creatures in the wildest corners of North America.” Along with producer Chelsea Davis and sound designer Nick Patri, REI has created a branded podcast that doesn’t feel like a branded podcast. It feels more like an old fashioned radio drama reimagined. EXPLORE THE SHOW Visit 3clipspodcast.com for all episodes of the show. LEARN MORE ABOUT 3 CLIPS HOST JAY ACUNZO Subscribe to his newsletter, explore his course for podcasters, or watch and listen to all of Jay’s shows and projects at http://jayacunzo.com LEARN MORE ABOUT CASTOS 3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit https://castos.com Inside This Episode REI Camp Monsters can be found here: rei.com/blog/podcasts/camp-monsters Learn more about Weston Davis: westondavis.com This episode was produced by Stuart Barefoot Music is provided by Tyler Littwin
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Let's put on a show
Why do I want to start a podcast? What should my podcast be about? What do I want to get out of podcasting? These are the questions we’re talking about today on Audience. Peter Link, CEO of Watchfire Music, joins us today, to talk about how to put on a good show. Peter goes over his ... Read more
- Castos
Unread: Digital Breadcrumbs (ft. Chris Stedman)
One December evening in 2019, Chris Stedman noticed a new message in his inbox from his friend Alex, sent at exactly 7 p.m. He and Alex hadn’t talked in a while—was Alex writing to tell him off for being a bad friend? But it wasn’t that. “listen,” the note read. “i am writing to let you know that when you receive this scheduled email, i will no longer be alive.” Welcome to Unread, a podcast from iHeart that has landed on many best-of-2021 lists while striking a deep chord with its audience. Inside today’s episode, Jay speaks with Chris Stedman, creator and writer of Unread, a show with a unique approach toward mental health and cultural icons. Chris breaks down the process of conceptualizing an intimately personal project with a team, and how podcasting differs from the written word. Chris Stedman is a Minneapolis-based writer, speaker, and professor who currently teaches in the Department of Religion and Philosophy at Augsburg University. He is the author of IRL and Faitheist, and Unread is his first podcast. EXPLORE THE SHOW Visit https://3clipspodcast.com for all episodes of the show. LEARN MORE ABOUT 3 CLIPS HOST JAY ACUNZO Subscribe to his newsletter, explore his course for podcasters, or watch and listen to all of Jay’s shows and projects at http://jayacunzo.com LEARN MORE ABOUT CASTOS 3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit https://castos.com INSIDE THIS EPISODE: Unread can be found at: https://chrisstedmanwriter.com/unread/ Tweet at Unread host Chris Stedman here: https://twitter.com/ChrisDStedman Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/ This episode was produced by Jude Brewer. Learn more: www.judebrewer.com Music provided by Tyler Littwin
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Craft Beer & Conversation: The Perfect Recipe for A Podcast w/ Joseph Bennecke
Today on the Audience podcast, Sam Chlebowski brings you the latest episode of the Castos Creator’s Spotlight series. In this series, Sam talks with content creators (just like you) about where they came from, where they’re going, and also their tips, tricks, and advice for new podcasters. In this episode, Sam is joined by Joseph ... Read more
- Castos
Forever is a Long Time: Creating with Sensitivity (ft. Ian Coss)
The World needs more sensitive creators. Content that moves the world, moves listeners and make things better. And you know what? That doesn’t have to come in the form of some epic narrative. It can be stories from daily life. The seemingly innocuous details of our day-to-day can provide inspiration. Enter Ian Coss. For this episode he and Jay break down his five part series, Forever is a Long Time. Ian explores the topic of marriage by interviewing members of his family who are divorced, which is most of them. These candid and poignant conversation with his relatives are both deeply personal and relatable at the same time. Ian is an award winning musician, podcaster and sound designer who has worked with well known outlets like PRX, and the nationally syndicated radio show, The World. He’s been recognized with a national Edward R. Murrow Award for excellence in sound and his music is even featured in museums. Forever is a Long Time, however, was produced independently, something he and Jay discuss at length. EXPLORE THE SHOW Visit http://3clipspodcast.com for all episodes of the show. LEARN MORE ABOUT 3 CLIPS HOST JAY ACUNZO Subscribe to his newsletter, explore his course for podcasters, or watch and listen to all of Jay’s shows and projects at http://jayacunzo.com LEARN MORE ABOUT CASTOS 3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit https://castos.com INSIDE THIS EPISODE: Forever is a Long Time can be found at: https://podcasts.apple.com/us/podcast/forever-is-a-long-time/id1570813696 Connect with Ian: https://iancoss.com Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/ This episode was produced by Andrea Muraskin and Stuart Barefoot Music was provided by Tyler Litwin
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Ushering in a community for your podcast w/ Arielle Nissenblatt
On this episode of the Audience podcast, Matt talks with Arielle Nissenblatt about building a community around your podcast. There are so many great takeaways from this episode, from community engagement to building an audience, podcasting habits to monetization. Arielle lends her expertise in answering Matt’s questions about podcasting and Twitter. Arielle is a podcast ... Read more
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Nathan Gathright from Steno.fm talks podcasting
On this episode of the Audience podcast, Matt talks with podcast veteran Nathan Gathright about his latest venture: Steno.FM. The podcast 2.0 movement is bringing a lot of great things to podcasters and listeners. This also means transcripts. Descript is great for podcasters who need to work on their own podcasts, but what about listeners? ... Read more
- Castos
REPLAY: Discovery's Curiosity Daily: How to Consistently Delight Listeners (ft. Ashley Hamer and Cody Gough)
We’re hard at work on new episodes of 3 Clips, so here’s an oldie but a goodie — one of our most popular episodes… We’ve got a dynamic co-hosting duo: welcome Ashley Hamer and Cody Gough of Curiosity Daily. A daily, yes, daily (!), podcast about science, which is part of Discovery. Host Jay Acunzo gets into great topics with Cody and Ashley, starting with, how, just how do they put out a well researched and fact-checked show every single day? This episode also covers topics of performing on the mic, how these two make a co-hosting relationship work, how to communicate science to a general audience, and more. And to that last topic, being a science communicator to a wide audience, Ashley had a great thought to add after we recorded, so hang out past all the credits and even past the closing theme music to hear what she had to say. It’s worth it! INSIDE THIS EPISODE: Curiosity Daily can be found here: https://www.curiositydaily.com/ Follow Curiosity Daily on Twitter here: https://twitter.com/curiositydotcom Follow Ashley Hamer on Twitter here: https://twitter.com/smashleyhamer Follow Cody Gough on Twitter here: https://twitter.com/producercody From Play It Forward: This week’s recommended podcasts are, from Ashley, Everything is Alive: https://www.everythingisalive.com/ and from Cody, Citations Needed: https://podcasts.apple.com/us/podcast/citations-needed/id1258545975 Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/
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Behind The Scenes Of A Brand Redesign
Today is a big day at Castos. We reveal a new website, new logo, new color scheme, and new brand. In the spirit of transparency and showing what the creative process looks like for us as a company and as a Brand we talked with several of our team members about what they took away from the brand process.
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Making a Living in Podcasting (ft. Kinsey Grant and Josh Kaplan of Thinking is Cool)
3 Clips is a show about the craft of podcasting, and the passion behind that craft. But how do we translate that passion into income? On this special episode, business partners Kinsey Grant and Josh Kaplan help us answer this question. Kinsey is the host of Thinking is Cool, where she takes listeners deep into the key topics affecting their work and lives, to encourage us all to stop and think more critically about the nuances inside those ideas. She covers topics like drugs and why we do them, billionaires and whether they should exist, the concept of the girl boss, and the political system in the US and how we might fix it. Kinsey is also the Chief Content Officer of the startup that she co-founded, Smooth Operations and Creator Services, aka Smooth Ops. Josh Kaplan is the co-founder of Thinking is Cool and co-founder and CEO of Smooth Ops. He runs the business back end for Thinking is Cool, and works on revenue generating projects for independent creators, many of whom are podcasters too. In this episode of 3 Clips, Josh, Kinsey and Jay talk working relationships, going indie, the role of a journalist/host in podcast advertising, and more. EXPLORE THE SHOW Visit 3clipspodcast.com for all episodes of the show. LEARN MORE ABOUT 3 CLIPS HOST JAY ACUNZO Subscribe to his newsletter, explore his course for podcasters, or watch and listen to all of Jay’s shows and projects at jayacunzo.com LEARN MORE ABOUT CASTOS 3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit castos.com INSIDE THIS EPISODE: Thinking is Cool can be found here: thinkingiscool.com Learn more about Kinsey and Josh’s consulting firm for creators, Smooth Operations and Creator Services: smoothops.xyz Kinsey Grant originally appeared on 3 Clips while in her previous job as host of Business Casual for Morning Brew. Listen to that episode here: 3clipspodcast.com/morning-brews-business-casual-how-to-interview-famous-overly-polished-guests-ft-kinsey-grant/ Follow Kinsey Grant on Twitter here: twitter.com/KinseyGrant Follow Josh Kaplan on Twitter here: twitter.com/jkaplan1 Follow 3 Clips host Jay Acunzo on Twitter here: twitter.com/jayacunzo This episode was produced by Andrea Muraskin. Learn more: andreamuraskin.com Music for this episode was provided by Tyler Littwin. Thanks for listening!
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Thriving On Twitter with Bridget Willard
There aren't many more well understood growth channels for a brand's audience than social media. But like a lot of things when it comes to growing your brand, it's often not complicated, but it's hard. Twitter in particular is a favorite for brands (and let's face it, your podcast is a 'brand' whether you've admitted ... Read more
- Castos
Wireframe: Fonts as People (ft. Khoi Vinh and Dominic Girard)
When’s the last time you attended an audio-only house party populated entirely by personified versions of fonts? Actual typefaces like Arial and Times New Roman speaking at you like real life people? Imagine how obnoxious Comic Sans sounds… Welcome to the ambitious world of Wireframe, a podcast from Adobe and Pacific Content. Inside today’s episode, Jay speaks with Khoi Vinh and Dominic Girard, two of the three hosts of Wireframe, a show with a unique eye toward helping design professionals and the design-curious, fostering a new appreciation for the craft while demonstrating how design impacts the world around you. Khoi and Dominic breakdown the nitty-gritty with Jay, ranging from logistics between hosts and the brandteam, what it means to be a podcast host versus a public speaker, and tricks for transforming show guests into actors. Wireframe is not a show that’s afraid to reach. Khoi Vinh, named one of the most creative people in business by Fast Company, is Senior Director of Product Design at Adobe. His co-host Dominic Girard is a showrunner from Pacific Content, a podcast production company which helps make Wireframe as well as shows from some of the world’s top brands like Dell, Charles Schwab, Atlassean, and Facebook. EXPLORE THE SHOW Visit https://threeclips.wpengine.com for all episodes of the show. LEARN MORE ABOUT 3 CLIPS HOST JAY ACUNZO Subscribe to his newsletter, explore his course for podcasters, or watch and listen to all of Jay’s shows and projects at http://jayacunzo.com LEARN MORE ABOUT CASTOS 3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit https://castos.com INSIDE THIS EPISODE: Wireframe can be found at: https://link.chtbl.com/wireframe?sid=podcast.3Clips Tweet at Wireframe host Khoi Vinh here: https://twitter.com/khoi Tweet at Dominic Girard here: http://twitter.com/domideas Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/ This episode was produced by Jude Brewer. Learn more: www.judebrewer.com Music provided by Tyler Littwin
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Podcasting with Friends
On this episode of the Audience podcast, Stuart talks about a different type of podcast. While most of the Audience podcast episodes focus on podcasts and podcasters who want to glean financial value and brand awareness from their work, other podcasts originate from a group of friends hanging out. Today, Stuart focuses on a few ... Read more
- Castos
Flash Forward: Ethically Mixing Fact and Fiction (ft. Rose Eveleth)
In 2021, we’re blessed to live in a podcast landscape ripe with richly reported nonfiction shows that challenge your way of thinking and expand your world: Reply All, Invisibilia, Far Flung, the list goes on. There is also an expanding slate of fictional podcasts to get lost in. But what if you could have both in one show? With Flash Forward, a show about the future, our guest Rose Eveleth inspires imaginations and pushes listeners to think about the world we live in now, and how it could be different. Like other science shows, Rose calls on scientists and other experts to break down complex concepts in an accessible way. But sprinkled throughout each episode are speculative fiction scenes that offer a glimpse of “possible and not so possible futures.” In this episode of 3 Clips, Rose and Jay break down a Flash Forward episode about humans’ search for alien life. They discuss how to make scientists sound podcast-worthy, how Rose has carved out her own voice in the science genre, and her fiction writing process. Also, Rose offers insights on how she’s managed to make such a multilayered show as an independent producer. EXPLORE THE SHOW 3clipspodcast.com for all episodes of the show. LEARN MORE ABOUT 3 CLIPS HOST JAY ACUNZO Subscribe to his newsletter, explore his course for podcasters, or watch and listen to all of Jay’s shows and projects at jayacunzo.com LEARN MORE ABOUT CASTOS 3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit /castos.com INSIDE THIS EPISODE: Flash Forward can be found at flashforwardpod.com. Get in touch with Flash Forward host Rose Eveleth at [email protected] Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/ From Play It Forward: This week’s recommended podcast is Gender Reveal: genderpodcast.com This episode was produced by Andrea Muraskin. Learn more: andreamuraskin.com Music provided by Tyler Littwin
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Starting a Conversation and Engaging Your Community with Chris Desmond
In this week’s episode of the Creator’s Spotlight series, Sam talks with Chris Desmond about how to start a conversation and engage with your podcasting community. Chris’ healthcare background easily transferred into a podcasting hobby. It has since morphed even more, changing from a hobby, to a mental health tool, to a resource for the ... Read more
- Castos
Drilled: Rigorous Audio Journalism (ft. Amy Westervelt)
Amy Westervelt is a print and audio journalist and environmentalist; she founded the podcast network Critical Frequency, which raises up important but often overlooked voices; and she is the executive producer and host of the critically acclaimed show Drilled. The through line here is that Amy has an enduring interest in telling stories that are getting covered up, and doing the hard work of figuring out what’s really going on. Jay and Amy discuss the rigorous and thorough process involved in creating a show like Drilled, which focuses on stories that investigate propaganda in the fossil fuel industry. And they get into why audio is a powerful medium for the stories Amy chooses to cover on the podcast. EXPLORE THE SHOW Visit 3clipspodcast.com for all episodes of the show. LEARN MORE ABOUT 3 CLIPS HOST JAY ACUNZO Subscribe to his newsletter, explore his course for podcasters, or watch and listen to all of Jay’s shows and projects at jayacunzo.com. LEARN MORE ABOUT CASTOS 3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit castos.com. INSIDE THIS EPISODE: Drilled can be found here: drillednews.com Follow Drilled host Amy Westervelt on Twitter: twitter.com/amywestervelt Follow 3 Clips host Jay Acunzo on Twitter: twitter.com/jayacunzo/ From Play It Forward: This week’s recommended podcast is Threshold This episode was produced by Cherie Turner. Learn more: stridesforwardpodcast.com Theme music provided by Cardboard Rocketship: open.spotify.com/artist/5TzmK85fEdotyi2mu582Sm Thanks for listening!
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10 Ways to save time as a podcaster
Today’s episode is all about saving time as a podcaster, especially a solo podcaster. Running a podcast resembles running a small business more than you might have guessed...or hoped. As small business owners, you’re responsible for wearing many hats. If you’ve ever launched a business, you quickly found out that not only are you the ... Read more
- Castos
Everyone Hates Marketers: Repurposing Your Best Work (ft. Louis Grenier)
SHOW NOTES: Louis Grenier is a marketing consultant whose stated mission is to “fight marketing bullshit,” which he does with his company Everyone Hates Marketers, and a podcast by the same name. After three years and 200 interview-style podcast episodes, Louis realized he was forgetting who his guests were even five episodes ago. So in March 2021, he decided to refresh himself, and his show. New episodes are shorter, in monologue format, and focus around one marketing lesson, rather than on a guest. In these episodes, Grenier re-packages clips from his past interview episodes and cites examples from books and other sources. It really works for the listener, even if you never heard the original interviews. And it’s working for Louis, as a way to showcase his own marketing know-how. Among other topics, Louis and Jay discuss developing a personal brand and host persona, and how to make your podcast stand out in a crowded field. EXPLORE THE SHOW Visit 3clipspodcast.com for all episodes of the show. LEARN MORE ABOUT 3 CLIPS HOST JAY ACUNZO Subscribe to his newsletter, explore his course for podcasters, or watch and listen to all of Jay’s shows and projects at jayacunzo.com LEARN MORE ABOUT CASTOS 3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit castos.com INSIDE THIS EPISODE: Everyone Hates Marketers can be found here: everyonehatesmarketers.com/podcast Follow Everyone Hates Marketers host Louis Grenier on Twitter here: twitter.com/LouisSlices Follow 3 Clips host Jay Acunzo on Twitter here: twitter.com/jayacunzo From Play It Forward: This week’s recommended podcast is The Marketing Meetup: themarketingmeetup.com/podcast-2/ This episode was produced by Andrea Muraskin. Learn more: https://andreamuraskin.com Theme music provided by Cardboard Rocketship: https://open.spotify.com/artist/5TzmK85fEdotyi2mu582Sm Thanks for listening!
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Podcast 2.0 apps + your new call to action
Today's episode is all about new podcast apps + podcast 2.0. It's a big topic, and a bleeding edge one for most of us, suffice to say this one episode wouldn't do the whole of it justice. However, if there's one thing I leave you with, it's that you're encouraged, as podcast creators, to go ... Read more
- Castos
Appearances: When Fiction Gets Personal (ft. Sharon Mashihi)
Audio performer, artist, and storyteller Sharon Mashihi discusses her acclaimed 2020 limited series podcast Appearances. This beautifully crafted show blurs the lines between fact and fiction. It follows the story of an Iranian American woman who’s approaching middle age and delving into big life questions about family, relationships, and motherhood. Jay and Sharon discuss how she crafted this complex and very personal 9-part series over the course of a year. And they touch on how Sharon is still processing the aftermath of creating a show that mined emotional and creative depths. EXPLORE THE SHOW Visit 3clipspodcast.com for all episodes of the show. LEARN MORE ABOUT 3 CLIPS HOST JAY ACUNZO Subscribe to his newsletter, explore his course for podcasters, or watch and listen to all of Jay’s shows and projects at jayacunzo.com. LEARN MORE ABOUT CASTOS 3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit castos.com. INSIDE THIS EPISODE: Appearances can be found here: mermaidpalace.org/Appearances Learn more about Appearances host Sharon Mashihi here: www.sharonmashihi.com Follow 3 Clips host Jay Acunzo on Twitter here: twitter.com/jayacunzo/ From Play It Forward: This week’s recommended podcast is 365 Stories I Want to Tell You Before We Both Die This episode was produced by Cherie Turner. Learn more: stridesforwardpodcast.com Theme music provided by Cardboard Rocketship: open.spotify.com/artist/5TzmK85fEdotyi2mu582Sm Thanks for listening!
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Thoughts on using video to grow your podcast
In the last episode we talked about Tom Webster's approach to using YouTube for growing your podcast. A quick recap of that is: Use Youtube because it's a powerful search tool for topic heavy podcast episodes. Make your show more shareable; leverage something other than audio to do that. After shipping that episode, I felt ... Read more
- Castos
Deviate: Creative Cross-Training (ft. Rolf Potts)
Travel writer Rolf Potts’ podcast, Deviate, is usually an interview show with other writers, travelers and filmmakers reflecting on their experiences and sometimes waxing philosophical. Usually, because, true to its name, some episodes of Deviate stray from both topic and format. Alternative formats have included narrative, essay, chatcast, and the one we feature here: an episode about a 20+ mile walk, with all audio recorded while on that walk. Jay and Rolf discuss the value in exercising different creative muscles, even if it costs you some downloads. Also, the art of capturing a story in the moment without much pre-planned structure, the magic dust of chemistry between people on a podcast, and how Rolf has stayed true to his show’s premise, even when he deviates from the topic of travel. EXPLORE THE SHOW Visit 3clipspodcast.com for all episodes of the show. LEARN MORE ABOUT 3 CLIPS HOST JAY ACUNZO Subscribe to his newsletter, explore his course for podcasters, or watch and listen to all of Jay’s shows and projects at jayacunzo.com. LEARN MORE ABOUT CASTOS 3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit castos.com. INSIDE THIS EPISODE: Deviate can be found here: rolfpotts.com/deviate Follow Deviate host Rolf Potts on Twitter here: twitter.com/rolfpotts Follow 3 Clips host Jay Acunzo on Twitter here: twitter.com/jayacunzo/ From Play It Forward: This week’s recommended podcasts are Zero to Travel (zerototravel.com/travel-podcast/) and Surviving Nairobi (podcasts.apple.com/us/podcast/surviving-nairobi/id1463692463) This episode was produced by Andrea Muraskin. Learn more: andreamuraskin.com Theme music provided by Cardboard Rocketship: open.spotify.com/artist/5TzmK85fEdotyi2mu582Sm Thanks for listening!
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Growing your podcast through word of mouth
Matt is back from vacation. On this episode of the Audience podcast, he tackles the subject of growing an audience in the most tactful way possible. Matt offers tips and advice based on statistics, his own expertise on podcasting, and through the lens of his unique perspective from being in the industry for so long. ... Read more
- Castos
REPLAY: Smithsonian's Sidedoor: A Look Inside Great Narrative (ft. Lizzie Peabody)
Narrative podcasting has a way of immersing listeners in truly memorable, deeply resonant experiences. But how do they come together — and better yet, how can we create our own, even when we don’t have tons of resources? EXPLORE THE SHOW Visit 3clipspodcast.com for all episodes of the show. LEARN MORE ABOUT 3 CLIPS HOST JAY ACUNZO Subscribe to his newsletter, explore his course for podcasters, or watch and listen to all of Jay’s shows and projects at jayacunzo.com LEARN MORE ABOUT CASTOS 3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit castos.com INSIDE THIS EPISODE: Sidedoor can be found here: si.edu/sidedoor Follow Sidedoor host Lizzie Peabody on Twitter here: twitter.com/LizziePeabody Follow Sidedoor on Twitter here: twitter.com/SidedoorPod From Play It Forward: This week’s recommended podcast is thesecretadventuresofblackpeople.com/ Follow 3 Clips host Jay Acunzo on Twitter here: twitter.com/jayacunzo/ This episode was produced by Andrea Muraskin. Learn more: andreamuraskin.com Theme music provided by Cardboard Rocketship: open.spotify.com/artist/5TzmK85fEdotyi2mu582Sm Thanks for listening!
- Castos
The Unmistakable Creative: Be Your Own Best Guide (ft. Srini Rao)
SHOW NOTES:Author, speaker and entrepreneur Srini Rao has interviewed over 1,000 guests on his show, The Unmistakable Creative. Srini has a deep and sustained interest in how people develop and express their creativity. He also understands the power of story, and has become adept at guiding guests to share their own journeys in engaging and memorable ways. Host Jay and Srini get into all of this, as well as discussing why best practices aren’t best for everyone (and finding your own best practices is best). EXPLORE THE SHOW Visit 3clipspodcast.com for all episodes of the show. LEARN MORE ABOUT 3 CLIPS HOST JAY ACUNZO Subscribe to his newsletter, explore his course for podcasters, or watch and listen to all of Jay’s shows and projects at jayacunzo.com LEARN MORE ABOUT CASTOS 3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit castos.com INSIDE THIS EPISODE: The Unmistakable Creative podcast can be found here: podcast.unmistakablecreative.com Follow Srini Rao on Twitter here: twitter.com/UnmistakableCEO Follow 3 Clips host Jay Acunzo on Twitter here: twitter.com/jayacunzo/ From Play It Forward: This week’s recommended podcasts are The Intuitionology Podcast Series and the Max Out podcast: intuitionology.com/podcast/, maxweigand.com/category/podcast/ This episode was produced by Cherie Turner: stridesforwardpodcast.com Theme music provided by Cardboard Rocketship: open.spotify.com/artist/5TzmK85fEdotyi2mu582Sm Thanks for listening!
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The Creator's Calling – A Leap of Faith Into Podcasting with Anya Smith
On this episode of the Audience podcast, Sam Chlebowski, the host of The Creator Spotlight Series, talks with Anya Smith of the Matters of Belief podcast. The top two topics we generally avoid when making pleasant conversation are politics and religion. Today Anya shares why religion should not be on that list. It is obvious ... Read more
- Castos
Interviewing, Seriously (ft. Juleyka Lantigua-Williams)
SHOW NOTES: The first time we had veteran producer, host, and production company founder/CEO Juleyka Lantigua-Williams on the show was in November 2020. Back then, Jay spoke with Juleyka about developing her company and the show she hosts, How to Talk to [Mamí & Papí] About Anything – a podcast that helps adult children of immigrant parents broach difficult topics with their families. We invited Juleyka back for this special episode on interviewing because of her depth of experience. We particularly appreciate the vulnerability, sensitivity, nerve, and humor that she brings to conversations with her guests, and shared with us. Listen, learn, and level up. EXPLORE THE SHOW Visit http://3clipspodcast.com for all episodes of the show. LEARN MORE ABOUT 3 CLIPS HOST JAY ACUNZO Subscribe to his newsletter, explore his course for podcasters, or watch and listen to all of Jay’s shows and projects at http://jayacunzo.com LEARN MORE ABOUT CASTOS 3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit https://castos.com INSIDE THIS EPISODE: How to Talk to [Mamí & Papí] About Anything can be found here: https://www.talktomamipapi.com/ Follow Juleyka Lantigua-Williams on Twitter here:https://twitter.com/JuleykaLantigua Listen to the original 3 Clips episode with Juleyka here: https://3clipspodcast.com/how-to-talk-to-mami-papi-about-anything-ip-extensions-intuition-process-ft-juleyka-lantigua-williams/ Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/ From Play It Forward: This week’s recommended podcast is Mementos: https://www.mementospodcast.com/ This episode was produced by Andrea Muraskin: https://andreamuraskin.com Theme music provided by Cardboard Rocketship: https://open.spotify.com/artist/5TzmK85fEdotyi2mu582Sm Thanks for listening!
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Growing A Successful Membership Podcast with Tony Merkel
On this episode of the Audience podcast, Craig talks with Tony Merkel from the Confessionals podcast. Tony was able to live the dream: quit his job and become a full-time podcaster. Today on Audience, Tony talks about creating a community, suggestions for new podcasters, and lessons that he has learned about audience growth. Tony shares ... Read more
- Castos
Design Matters: Deep Research as Respect (ft. Debbie Millman)
Debbie Millman started her interview show about design as a radio program to fulfill her need to explore her own creativity. That was 16 years ago, and Design Matters has been in production every since: it’s the world’s first podcast about design. Debbie has welcomed over 500 guests to her now wildly popular podcast to explore creative culture and how some of the most influential thinkers, artists, musicians, writers, and designers create their work, career, and life. In this interview, host Jay Acunzo and Debbie discuss how she got started as a host, what’s kept her going, and why her research documents for each and every guest can be as long as 70 pages. This is an episode you won’t want to miss. And bring a pen and paper because you’ll want to take notes. EXPLORE THE SHOW Visit the 3 Clips website for all episodes of the show. LEARN MORE ABOUT 3 CLIPS HOST JAY ACUNZO Subscribe to his newsletter, explore his course for podcasters, or watch and listen to all of Jay’s shows and projects at http://jayacunzo.com LEARN MORE ABOUT CASTOS 3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit https://castos.com INSIDE THIS EPISODE: Debbie Millman and Design Matters can be found here Follow Debbie Millman on Twitter @debbiemillman Follow 3 Clips host Jay Acunzo on Twitter @jayacunzo From Play It Forward: This week’s recommended podcast is The Lisa Congdon Sessions This episode was produced by Cherie Turner: learn more here Theme music provided by Cardboard Rocketship Thanks for listening!
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A Systematic Approach to Podcasting Success with Eric Stauffer
On this episode of the Audience podcast, Sam Chlebowski is joined by Eric Stauffer from the Proper Cents podcast. Eric talks about everything from his background and journey into podcasting to his workflow and process for coming up with content for his podcast and website. Proper Cents is a wealth of information about financial news ... Read more
- Castos
You Heard Me Write: Structure Sets Us Free (ft. Kacie Willis)
Every so often we come across a show so refreshing, so original, it revamps our whole idea of what a podcast can be. Before the Covid-19 pandemic, Atlanta-based sound designer Kacie Willis made her living from live theater. In 2020, Kacie found herself stuck at home without any gigs – and, like many of us, watching people hide behind screen names to attack each other on the internet. So Kacie created You Heard Me Write, a podcast that draws on the creativity of local writers and sound artists, and uses anonymity to unite rather than divide. The show uses a very specific episode structure, and we promise you haven’t heard anything like it before. In the interview, Kacie also discusses working with Spotify, and how she- a self-described introvert- developed her hosting persona. EXPLORE THE SHOW Visit http://3clipspodcast.com for all episodes of the show. LEARN MORE ABOUT 3 CLIPS HOST JAY ACUNZO Subscribe to his newsletter, explore his course for podcasters, or watch and listen to all of Jay’s shows and projects at http://jayacunzo.com LEARN MORE ABOUT CASTOS 3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit https://castos.com INSIDE THIS EPISODE: You Heard Me Write can be found here: https://www.heardwritepod.com/ Follow You Heard Me Write host Kacie Willis on Twitter here: https://twitter.com/kcshar1shar1 Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/ From Play It Forward: This week’s recommended podcast is Three Unwise Women: https://threeunwisewomen.buzzsprout.com/ This episode was produced by Andrea Muraskin. Learn more: https://andreamuraskin.com Theme music provided by Cardboard Rocketship: https://open.spotify.com/artist/5TzmK85fEdotyi2mu582Sm Thanks for listening!
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Creating a Content Emergency Fund w/ Sam Chlebowski
Today's guest is none other than our very own Head of Growth, Sam Chlebowski. Over the last two months, Sam has been helping our team iron out some of the creases in-between the marketing & sales teams here at Castos. His background in the web services industry and managing expectations of small business owners navigate ... Read more
- Castos
Creative Elements: Setting Your Guest Up for Success (ft. Jay Clouse)
It’s a hard truth about interview shows: if the guest doesn’t deliver, it’s not their fault. Instead, it’s the host’s responsibility to walk away with an insightful, informative, and engaging recording. In this episode, 3 Clips host Jay Acunzo talks with Jay Clouse, a podcaster who does an exemplary job of setting his guests up for success; by drawing on research, past experience, voice over, and a little bit of sound design. Listen to learn how Jay’s show, Creative Elements – where he interviews creators about how they came to perform their craft full time – stands out from the pack. Also in this episode: how to book guests you don’t know with a great cold email. EXPLORE THE SHOW Visit http://3clipspodcast.com for all episodes of the show. LEARN MORE ABOUT 3 CLIPS HOST JAY ACUNZO Subscribe to his newsletter, explore his course for podcasters, or watch and listen to all of Jay’s shows and projects at http://jayacunzo.com LEARN MORE ABOUT CASTOS 3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit https://castos.com INSIDE THIS EPISODE: Creative Elements can be found here: https://jayclouse.com/podcast Follow Creative Elements host Jay Clouse on Twitter here: https://twitter.com/jayclouse Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/ From Play It Forward: This week’s recommended podcast is Bandsplain https://open.spotify.com/show/3uKSgODaDrtWOulcJp57h7?si=0lYE5CwsSEStNDBtzTNaWw&nd=1 (Only available on Spotify) This episode was produced by Andrea Muraskin. Learn more: https://www.andreamuraskin.com/ Theme music provided by Cardboard Rocketship: https://open.spotify.com/artist/5TzmK85fEdotyi2mu582Sm Thanks for listening!
- Castos
Democracy Works: Bridging Academia and a General Audience (ft. Jenna Spinelle)
This episode features Jenna Spinelle, co-host and lead interviewer for the show Democracy Works. Produced by the McCourtney Institute for Democracy at Penn State and WPSU Penn State, this show seeks to answer questions about what it means to live in a democracy: they get into the structure and history behind this foundational framework. Jenna shares her experiences and insights into bringing dense academic materials and conversations to life for an audience that includes academics and nonacademics alike. Her co-hosts are academics as are many of her guests. Her role, as she sees it, is largely about being a bridge builder between the academy and the general public. Along the way, she helps others cross this divide as well. This is an excellent episode for any creative who aims to bring complicated ideas to a wider audience. EXPLORE THE SHOW Visit http://3clipspodcast.com for all episodes of the show. LEARN MORE ABOUT JAY Subscribe to his newsletter, explore his course for podcasters, or watch and listen to all of Jay’s shows and projects at http://jayacunzo.com LEARN MORE ABOUT CASTOS 3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit https://castos.com INSIDE THIS EPISODE: Democracy Works can be found here: https://www.democracyworkspodcast.com/ Follow Jenna Spinelle on Twitter here: https://twitter.com/JennaSpinelle Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/ From Play It Forward: This week’s recommended podcast is Happy Valley Hustle: https://www.billzhustle.com/ This episode was produced by Cherie Turner. Theme music provided by Cardboard Rocketship: https://open.spotify.com/artist/5TzmK85fEdotyi2mu582Sm Thanks for listening!
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Exploring the Step Away Experience at Castos
On this episode of the Audience podcast, Matt talks about what the step away experience is at Castos. In a world that was changed by the events that happened in 2020, employers and work expectations must also change. Employees and team members no longer commuted to work or walked into boardrooms for meetings. Instead all ... Read more
- Castos
REPLAY: Have You Heard George’s Podcast? A Masterclass in Powerful Writing
When you host a podcast, your voice becomes a creative tool. Perhaps for the first time, you’re challenged to think about your words as something you wield, something you can strategically deploy to create meaning and inspire action in others. Your voice is just like any other medium (text, imagery, video, or audio). You can learn how to use it better. That may seem like a new idea. But here’s something that isn’t new to any of us: Writing. Writing is the engine that drives your voice, the direction you’re giving to yourself, and the shape you give to your thoughts. You know how to write, which means you know how to use your voice as a more powerful creative tool. Few hosts on the planet are better at this than George the Poet, the spoken word artist and former rapper who now hosts Have You Heard George’s Podcast? In this episode of 3 Clips, host Jay Acunzo breaks down the subtle but powerful pieces of George’s performance (in the first-ever episode of HYHGP) — and we find several ways of using our own writing better to then use our own voices better. EXPLORE THE SHOW Visit http://3clipspodcast.com for all episodes of the show. LEARN MORE ABOUT JAY Subscribe to his newsletter, explore his course for podcasters, or watch and listen to all of Jay’s shows and projects at http://jayacunzo.com LEARN MORE ABOUT CASTOS 3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit https://castos.com INSIDE THIS EPISODE Have You Heard George’s Podcast? can be found here: https://www.bbc.co.uk/programmes/p07915kd/episodes/downloads Clips played in this episode can be found on the episode of the show called “Listen Closer” found here: https://www.bbc.co.uk/programmes/p07mk7cx Follow George the Poet on Twitter Follow 3 Clips host Jay Acunzo on Twitter Theme music provided by Cardboard Rocketship: https://open.spotify.com/artist/5TzmK85fEdotyi2mu582Sm This reair was produced by Cherie Louise Turner Thanks for listening!
- Castos
REPLAY: 3 Books: How to Make an Interview Show Extraordinary (ft. Neil Pasricha)
The podcast 3 Books was selected by Apple as a Top Podcast for 2018 and has featured some truly incredible guests: Malcolm Gladwell, Judy Blume, Seth Godin, David Sedaris, Pete Holmes, and more. BUT … it’s ultimately just another interview show. So what makes the show special? And what can we learn? Today on 3 Clips, we profile a kindred podcast spirit with 3 Books (notice any similarities? Us neither…) Plus, host Neil Pasricha shares his techniques for warming up guests so they spill the goods, as well as his cold outreach email that he used to land his most famous guest, Judy Blume! EXPLORE THE SHOW Visit http://3clipspodcast.com for all episodes of the show. LEARN MORE ABOUT JAY Subscribe to his newsletter, explore his course for podcasters, or watch and listen to all of Jay’s shows and projects at http://jayacunzo.com LEARN MORE ABOUT CASTOS 3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit https://castos.com INSIDE THE EPISODE Clips played were taken from Neil’s episodes featuring the following great guests: Tim Urban, creator and writer, Wait But WhyJudy Blume, legendary authorRobin Goodfellow, the #1-rated bartender in Canada 3 Books can be found here: 3books.co Follow Neil Pasricha on Twitter: https://twitter.com/neilpasricha Follow 3 Clips host Jay Acunzo on Twitter: https://twitter.com/jayacunzo/ This episode was produced by Jay Acunzo and Andrea Muraskin Theme music provided by Cardboard Rocketship: https://open.spotify.com/artist/5TzmK85fEdotyi2mu582Sm Thanks for listening!
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Niching down to monetize your podcast w/ Bob Dunn
On this episode of the Audience podcast, Matt talks with fellow podcaster, Bob Dunn from the Do the Woo Podcast. Bob specializes in a specific niche within WordPress, which is what his podcast focuses on as well. That begs the question, “How do you niche down in podcasting?” Today, Bob and Matt talk about niche ... Read more
- Castos
6 Nuggets: Take-Home Insights from our Incredible Guests (ft. the producers of 3 Clips)
Jay is on paternity leave (so cute! https://www.instagram.com/p/CPYK1-NjEr6/), and we the producers – Andrea Muraskin and Cherie Turner – are taking the reins this time. Since we joined the show in fall 2020, we’ve both learned so much about podcasting from our brilliant guests. So with Jay awash in diapers and drool, we’re both sharing three “nuggets” of wisdom from the archive that shine particularly brightly for each of us – in the form of clips, of course! EXPLORE THE SHOW Visit http://3clipspodcast.com for all episodes of the show. LEARN MORE ABOUT JAY Subscribe to his newsletter, explore his course for podcasters, or watch and listen to all of Jay’s shows and projects at http://jayacunzo.com. Follow him on Twitter here: https://twitter.com/jayacunzo/ LEARN MORE ABOUT THE GUEST HOSTS Andrea Muraskin is an audio producer and reporter, and host of the podcast LADYPARTS: Taking a Wide View on Women’s Health. Visit https://andreamuraskin.com and find her on Twitter https://twitter.com/Andrea_Muraskin. Cherie Turner is a podcast producer, writer, and runner. She produces and hosts the podcast Strides Forward. Visit http://stridesforwardpodcast.com/ and find her on Twitter: https://twitter.com/CherieLouiseT. LEARN MORE ABOUT CASTOS 3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit https://castos.com PODCASTS FEATURED IN THIS EPISODE: Far Flung with Saleem Reshamwala https://www.ted.com/podcasts/far_flung_with_saleem_reshamwala The Learning Leader Show with Ryan Hawk https://learningleader.com/podcast/ How to Talk to [Mamí & Papí] About Anything with Juleyka Lantigua-Williams https://www.talktomamipapi.com/ The Secret Adventures of Black People with Nichole Hill https://thesecretadventuresofblackpeople.com/ By the Book with Kristin Meinzer (and Jolenta Greenberg) https://bythebookpod.com/ Standing Ovation with Jay Baer https://www.jaybaer.com/podcast-category/standing-ovation-podcast/ CREDITS This episode was produced by Andrea Muraskin Theme music provided by Cardboard Rocketship: https://open.spotify.com/artist/5TzmK85fEdotyi2mu582Sm
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Podcast Junkies w/ Harry Duran
On this episode of the Audience podcast, Matt talks with Harry Duran from Podcast Junkies and his podcast production company (Fullcast). From mobile app developer to his ah-ha moment at New Media Expo, he talks about his journey into podcasting as well as his thought experiment which led to the Vertical Farming Podcast. Harry shares ... Read more
- Castos
Bonus: Producers: What Do They Do!? (ft. Rebecca Sananes of Pivot)
For this special episode, Jay invited Rebecca Sananes, lead producer for Pivot, with Kara Swisher and Scott Galloway, as well as 3 Clips producer Cherie Turner, to get on the mic and talk about what they do. You’ll get an insightful behind-the-scenes look from the people who influence and shape shows—very big and less big—in ways that are not obvious to the outside world (and that’s largely the goal). Where the hosts are the front-facing personality, the producers help shape the show in ways both large and small, off the mic (mostly). Learn why Rebecca wants people to know that producers are artists and thinks this is the best job in the world—and why Cherie thinks producers get to do all the “fun stuff.” EXPLORE THE SHOW Visit http://3clipspodcast.com for all episodes of the show. LEARN MORE ABOUT JAY Subscribe to his newsletter, explore his course for podcasters, or watch and listen to all of Jay’s shows and projects at http://jayacunzo.com LEARN MORE ABOUT CASTOS 3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit https://castos.com INSIDE THIS EPISODE: Pivot can be found here: https://gimletmedia.com/shows/startup Rebecca can be found here: https://rebzsays.com/ Cherie can be found here: http://stridesforwardpodcast.com/ Follow Rebecca Sananes on Twitter here: https://twitter.com/rebzsays Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/ Follow Cherie on Twitter here: https://twitter.com/CherieLouiseT This episode was produced by Cherie Turner. Theme music provided by Cardboard Rocketship: https://open.spotify.com/artist/5TzmK85fEdotyi2mu582Sm Thanks for listening!
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Castos acquires Podiant podcast hosting
The Audience podcast is back with exciting news: Castos has acquired Podiant podcast hosting! Matt & Craig sit down to discuss the acquisition and what it means for the Castos family. We'll learn that it goes beyond acquiring more customers and injecting them into the Castos brand, but that customers from both sides will benefit. ... Read more
- Castos
Sound Design & Music Composition (ft. Sam Riddell & Joel Roston)
This special episode explores sound design and music composition with guests Sam Riddell and Joel Roston. Among many other projects and roles, Sam is the sound designer of In Those Genes (and she was featured with that show’s host, Dr. Janina Jeff, in a previous 3 Clips episode). Joel is a musician and composer who creates music for podcasts, film, and video. He’s co-owner of Titlecard Music & Sound, a music library and custom composition company for creators. In this episode, Sam and Joel break down clips of their own work, as well as a clip from host Jay. Sound design and music are powerful tools, but challenging for many podcasters. Sam and Joel discuss how to start doing this work on your own as well as how to work with professionals like themselves to get the results you’re after. They also talk about how they approach their own work. EXPLORE THE SHOW Visit http://3clipspodcast.com for all episodes of the show. LEARN MORE ABOUT JAY Subscribe to his newsletter, explore his course for podcasters, or watch and listen to all of Jay’s shows and projects at http://jayacunzo.com LEARN MORE ABOUT CASTOS 3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit https://castos.com INSIDE THIS EPISODE: Joel Roston can be found here: http://www.joelroston.com/ and http://www.titlecard.com Sam Riddell can be found here: https://www.samriddell.com/ Follow Sam Riddell on Twitter here: https://twitter.com/slamridd Follow Joel Roston on Twitter here: https://twitter.com/joeltr Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/ Thanks for listening!
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Castos Creator: Tim McKenna of the Signal337 podcast
The Castos Creator's series is happy to share today's story of Tim McKenna, podcast host of the Signal337 (three-thirty-seven) Podcast, a show for the innately curious and creative. Since September of 2019, Tim has been sharing his thoughts on design, business, and leadership with his audience. Though, we'll learn today that he tried to start ... Read more
- Castos
Creative Hotline: Hidden Elements of a Call-In Show (ft. Allen Gannett)
When marketing experts and buddies Allen Gannett and Shane Snow decided to do a show together, they looked out over the podcast landscape and saw a wasteland of sameness – sooo many interview shows with business leaders and authors about how they achieved success. So after some research, they decided to serve their market in a different way: they made Creative Hotline, a call-in advice show about creativity. In this episode of 3 Clips, Jay talks with co-host Allen Gannett about the big and small decisions that go into making this unique show, from pitching to a network to writing a Drake trivia quiz. Plus: relatability, playing character, “performer voice,” and more. EXPLORE THE SHOW Visit http://3clipspodcast.com for all episodes of the show. LEARN MORE ABOUT JAY Subscribe to his newsletter, explore his course for podcasters, or watch and listen to all of Jay’s shows and projects at http://jayacunzo.com LEARN MORE ABOUT CASTOS 3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit https://castos.com INSIDE THIS EPISODE: Creative Hotline can be found here: https://www.creativehotlineshow.com/ Follow Creative Hotline cohost Allen Gannett on Twitter here: https://twitter.com/Allen From Play It Forward: This week’s recommended podcast is First Money In. Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/ Thanks for listening!
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Welcome Apple & Spotify
On this episode of the Audience podcast, Craig and Matt do a deep dive into the Apple and Spotify announcements about private podcasts, and discuss how it might affect the industry and the podcast creator economy. How will it affect creators? Would you rather “rent land” or “own your own property”? What does this mean ... Read more
- Castos
Content Inc: Inside a Short-Form Monologue Podcast
Jay welcomes guest Joe Pulizzi to the podcast this week to talk about his short-form, monologue podcast, Content Inc. Joe reveals that this show began as a promotional tool for his book by the same name (the 2nd edition releases May 2021). It has continued as a place where he can share information he’s learned in his over 20 years in marketing, content creation, and entrepreneurship. The show now supports the thinking behind his new business, The Tilt. In this episode, Jay and Joe discuss how to stay natural on the mic, when it’s just you and a mic; the importance of finding your niche; and how having a point of view helps build a connection to your audience. They also get into a bit of what Joe writes and teaches people about: how to be creators who are also entrepreneurs, or what Joe calls, content entrepreneurs. SUBSCRIBE TO THE NEWSLETTER FOR CREATORS Every week in Playing Favorites, 3 Clips host Jay Acunzo shares a new idea or story all about making things that make a difference. If you’re tired of all the tips, tricks, cheats, and hacks, and you just want to make more resonant things, join thousands of your peers who get Jay’s note every week, plus exclusive access and discounts to other projects: Subscribe: https://jayacunzo.com/newsletter PODCAST COURSE: GROWABLE SHOWS Jay’s on-demand course deconstructs dozens of real-world show examples and offers 10 original videos plus a guided system for developing your ideas to be more deeply resonant, refreshingly original, and worthy of your audience’s subscription. Don’t just make Yet Another podcast. Make the podcast that only you can make. https://jayacunzo.com/growable-shows INSIDE THIS EPISODE: Content, Inc. can be found here: https://contentmarketinginstitute.com/content-inc-podcast/Follow Joe Pulizzi on Twitter here: https://twitter.com/JoePulizzi From Play It Forward: This week’s recommended podcast is The Breakdown, With NLW: https://www.coindesk.com/podcasts/the-breakdown-with-nlwFollow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/
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Big News About 3 Clips
In this special episode, Jay sits down with Craig Hewitt, CEO of the podcast tech company Castos, to share some exciting news. SUBSCRIBE TO THE NEWSLETTER FOR CREATORS Every week in Playing Favorites, 3 Clips host Jay Acunzo shares a new idea or story all about making things that make a difference. If you’re tired of all the tips, tricks, cheats, and hacks, and you just want to make more resonant things, join thousands of your peers who get Jay’s note every week, plus exclusive access and discounts to other projects: Subscribe: https://jayacunzo.com/newsletter PODCAST COURSE: GROWABLE SHOWS Jay’s on-demand course deconstructs dozens of real-world show examples and offers 10 original videos plus a guided system for developing your ideas to be more deeply resonant, refreshingly original, and worthy of your audience’s subscription. Don’t just make Yet Another podcast. Make the podcast that only you can make. INSIDE THIS EPISODE: Learn more about Castos here: https://castos.com/ Follow Castos CEO Craig Hewitt on Twitter here: https:/https://twitter.com/TheCraigHewitt/ Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/ You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s NEW home page at https://3clipspodcast.com/
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The energy to create your art with Espree Devora
On this episode of the Audience podcast, Matt is talking with Espree Devora about creating and cultivating energy, positivity, and motivation with your art. Do you consider podcasting to be an artform? What is your purpose for podcasting? Why do you show up? These are the types of questions that Matt and Espree talk about ... Read more
- Castos
Bonus Episode: Interview Techniques, Dissected (ft. Kristen LaFrance, Shopify)
For this special episode, we narrow down on a foundation skill for podcasters: interviewing. Jay brings back guest Kristen LaFrance, who was featured on 3 Clips December 2020 to break the interview show she hosts and creates for Spopify, Resilient Retail. We love how much passion Kristen has for studying the art of interviewing as she looks to continually improve her own skills, so we asked her back to share her insights. Jay and Kristen each share three clips from interviewers they admire and break them down (so, uh, welcome to the first episode of 6 Clips? Haha, we kid!). They discuss creating a good interview tone or environment, the importance of doing research, the necessity of follow-up questions, respectfully creating tension with your guest, asking the questions your listener would ask, and so much more! SUBSCRIBE TO THE NEWSLETTER FOR CREATORS Every week in Playing Favorites, 3 Clips host Jay Acunzo shares a new idea or story all about making things that make a difference. If you’re tired of all the tips, tricks, cheats, and hacks, and you just want to make more resonant things, join thousands of your peers who get Jay’s note every week, plus exclusive access and discounts to other projects: Subscribe: https://jayacunzo.com/newsletter PODCAST COURSE: GROWABLE SHOWS Jay’s on-demand course deconstructs dozens of real-world show examples and offers 10 original videos plus a guided system for developing your ideas to be more deeply resonant, refreshingly original, and worthy of your audience’s subscription. Don’t just make Yet Another podcast. Make the podcast that only you can make. https://jayacunzo.com/growable-shows INSIDE THIS EPISODE: Resilient Retail can be found here: https://resilient.shopify.com/season-two Follow Resilient Retails host Kristen LaFrance on Twitter here: https://twitte
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Podcasting through the lens of Evo Terra
On this episode of the Audience podcast, Matt is talking with Evo Terra from Podcast Pontifications. Evo is the author of Podcasting For Dummies and Expert Podcasting Practices for Dummies. He has also launched and run one of the first large podcast networks, and built a successful strategic podcast consultancy. From public speaking to podcasting, ... Read more
- Castos
The Secret Adventures of Black People: Why Great Stories Hide in Plain Sight (ft. Nichole Hill)
Today’s featured podcast, The Secret Adventures of Black People, has a beautiful premise: that the everyday lives of Black people are extraordinary. But extracting and telling everyday stories in a way that sounds extraordinary takes intention, skill, and practice. Host and producer Nichole Hill’s storytelling style combines elements of fantasy, voyeurism, and comedy to create a show that peeks inside intimate moments in Black lives, and leaves the listener wanting more. In this episode, Nichole and Jay discuss how to interview to draw out stories, creating for yourself, and being vulnerable on the mic. Plus, tips on navigating the agonizing process of naming a new show and the trial-and-error process of making something that matters. SUBSCRIBE TO THE NEWSLETTER FOR CREATORS Every week in Playing Favorites, 3 Clips host Jay Acunzo shares a new idea or story all about making things that make a difference. If you’re tired of all the tips, tricks, cheats, and hacks, and you just want to make more resonant things, join thousands of your peers who get Jay’s note every week, plus exclusive access and discounts to other projects: Subscribe: https://jayacunzo.com/newsletter PODCAST COURSE: GROWABLE SHOWS Jay’s on-demand course deconstructs dozens of real-world show examples and offers 10 original videos plus a guided system for developing your ideas to be more deeply resonant, refreshingly original, and worthy of your audience’s subscription. Don’t just make Yet Another podcast. Make the podcast that only you can make. https://jayacunzo.com/growable-shows INSIDE THIS EPISODE: The Secret Adventures of Black People can be found here: https://thesecretadventuresofblackpeople.com/ Follow The Secret Adventures of Black People host and producer Nichole Hill on Twitter here: https://twitter.com/SABPpodcast
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Improve your podcast production w/ Stuart Barefoot
Anyone can start a podcast, but not anyone can make it successful... Stuart Barefoot is an expert in podcast production – so his voice is a legitimate one to listen to for anyone thinking about starting a podcast – even more so if you have an existing podcast and are looking to take your show ... Read more
- Castos
Bodies: Blending Curiosity and Craft to Make What Matters (ft. Allison Behringer)
In this episode, we’re breaking down the great work that goes into the narrative podcast Bodies, with creator and host Allison Behringer. This is a highly produced and deeply researched show that leaves no details left unattended. Host Jay Acunzo and Behringer get into the great value of prep calls, research, and editing; how Allison conceived of her show by following her curiosity; the process Allison went through to pitch her show and get support from KCRW; and so much more—as we do! SUBSCRIBE TO THE NEWSLETTER FOR CREATORS Every week in Playing Favorites, 3 Clips host Jay Acunzo shares a new idea or story all about making things that make a difference. If you’re tired of all the tips, tricks, cheats, and hacks, and you just want to make more resonant things, join thousands of your peers who get Jay’s note every week, plus exclusive access and discounts to other projects: Subscribe: https://jayacunzo.com/newsletter PODCAST COURSE: GROWABLE SHOWS Jay’s on-demand course deconstructs dozens of real-world show examples and offers 10 original videos plus a guided system for developing your ideas to be more deeply resonant, refreshingly original, and worthy of your audience’s subscription. Don’t just make Yet Another podcast. Make the podcast that only you can make. INSIDE THIS EPISODE: Bodies can be found here: https://www.bodiespodcast.com/ Follow Bodies host Allison Behringer on Twitter here: https://twitter.com/albtweetin Follow Bodies on Twitter here: https://twitter.com/bodiespodcast From Play It Forward: This week’s recommended podcast is Here Be Monsters: https://www.hbmpodcast.com/ Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/ You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at https://jayacunzo.com/3-clips
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Why every podcast needs community
Today’s guest is the lovely and bubbly Michelle Frechette. Michelle does a little bit of everything: coaching, public speaking, website evaluation, writing, podcasting, and she is a WordPress expert. Her mission is to help people and she accomplishes this by working with non-profits around the world. In this episode, Matt talks with Michelle about the ... Read more
- Castos
Listener Mailbag: Narrative Podcasting
This week: a listener mailbag. Host Jay Acunzo and producer Andrea Muraskin answer your questions, with a particular focus on narrative-style podcasting. Topics include resources for learning the craft, how to face down an edit, and how to research guests. Plus: is there a measurable benefit to making a narrative podcast as opposed to an interview show? Big thanks goes out to everyone who submitted questions. We’re going to keep doing these, so send your questions on any aspect of podcasting to Jay on Twitter: https://twitter.com/jayacunzo/, or email [email protected]. You can also reach Andrea on Twitter: https://twitter.com/Andrea_MuraskinSUBSCRIBE TO THE NEWSLETTER FOR CREATORSEvery week in Playing Favorites, 3 Clips host Jay Acunzo shares a new idea or story all about making things that make a difference. If you’re tired of all the tips, tricks, cheats, and hacks, and you just want to make more resonant things, join thousands of your peers who get Jay’s note every week, plus exclusive access and discounts to other projects:Subscribe: https://jayacunzo.com/newsletterPODCAST COURSE: GROWABLE SHOWSJay’s on-demand course deconstructs dozens of real-world show examples and offers 10 original videos plus a guided system for developing your ideas to be more deeply resonant, refreshingly original, and worthy of your audience’s subscription.Don’t just make Yet Another podcast. Make the podcast that only you can make.https://jayacunzo.com/growable-shows* * *You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at https://jayacunzo.com/3-clipsThanks for listening!
- Castos
The future of private podcasting at Castos
What is a private podcast? How is it different from a public one? How is it different from social audio? What’s the point of having a private podcast? In today’s episode of the Audience podcast, Matt and Craig talk about, that’s right, private podcasting. What it is, the future of private podcasting, and how it ... Read more
- Castos
By The Book: The Structure of Incredible Episodes (ft. Kristen Meinzer)
On this episode we are so excited to feature podcasting superstar (or as we say on the show, superhero!) Kristen Meinzer. And we’re breaking down By the Book—the hit show Kristen co-created and co-hosts with Joleta Greenberg—which is going into its eighth season! Kristen brings her wealth of knowledge as someone who’s been in the industry for over a decade; who’s hosted, produced, and created numerous shows; and who’s written the must-read book for podcast creators: So You Want to Start a Podcast: Finding Your Voice, Telling Your Story, and Building a Community That Will Listen. Host Jay Acunzo and Kristen get into many key topics, like why structure is a must, ways to connect with your audience, how to deal with listener criticism, and why you should focus on your show’s content instead of obsessing over your microphone—and more. This is a great one, featuring one of the best in the business; you won’t want to miss it! SUBSCRIBE TO THE NEWSLETTER FOR CREATORSEvery week in Playing Favorites, 3 Clips host Jay Acunzo shares a new idea or story all about making things that make a difference. If you’re tired of all the tips, tricks, cheats, and hacks, and you just want to make more resonant things, join thousands of your peers who get Jay’s note every week, plus exclusive access and discounts to other projects:Subscribe: https://jayacunzo.com/newsletterPODCAST COURSE: GROWABLE SHOWSJay’s on-demand course deconstructs dozens of real-world show examples and offers 10 original videos plus a guided system for developing your ideas to be more deeply resonant, refreshingly original, and worthy of your audience’s subscription.Don’t just make Yet Another podcast. Make the podcast that only you can make.https://jayacunzo.com/growable-showsINSIDE THIS EPISODE: By the Book can be found here: https://bythebookpod.com/Follow Kriten Meinzer on Twitter here: https://twitter.com/kristenmeinzerFind Kristen and Joleta’s book based on By the Book, How to be Fine: https://www.harpercollins.com/products/how-to-be-fine-jolenta-greenbergkristen-meinzerFind Kristen’s book, So You Want to Start a Podcast: https://www.harpercollins.com/products/so-you-want-to-start-a-podcast-kristen-meinzerFrom Play It Forward: This week’s recommended podcast is Movie Therapy with Rafer and Kristen: https://www.raferandkristen.com/Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at https://jayacunzo.com/3-clipsTHANKS TO OUR SPONSOR: WISTIAWistia makes tools to help makers and marketers serve their audiences more deeply and creatively through their podcasts and videos. They believe in making business more human, so they evangelize the idea of brand affinity over brand awareness. Learn more at http://wistia.com
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Marketing your podcast among 2 million available shows
2020 brought explosive growth to podcasting, but how can you stand out OR at the very least, build a structure around marketing your show? Recording & publishing a podcast is merely the first step. It is all the things you do around the show which will help it achieve its potential. Today’s episode is almost ... Read more
- Castos
The Learning Leader Show: Interview Dance Moves (ft. Ryan Hawk)
Ryan is an author, public speaker and leadership coach, with a background in corporate management. His podcast is a way for Ryan to learn, along with his listeners, the qualities of excellence in leadership. But here’s the thing about leaders: they’re used to talking in front of people, used to being behind a mic. So how does Ryan get his guests to open up, avoid canned answers, and give his listeners something they haven’t heard before? On this episode, Ryan Hawk shares tips and stories about how to be persistent about getting that dream guest without coming off as obnoxious, the importance of preparation, an unconventional way to start an author interview, and more. Plus, 3 Clips host Jay Acunzo dishes on his worst interview ever. SUBSCRIBE TO THE NEWSLETTER FOR CREATORSEvery week in Playing Favorites, 3 Clips host Jay Acunzo shares a new idea or story all about making things that make a difference. If you’re tired of all the tips, tricks, cheats, and hacks, and you just want to make more resonant things, join thousands of your peers who get Jay’s note every week, plus exclusive access and discounts to other projects:Subscribe: https://jayacunzo.com/newsletterPODCAST COURSE: GROWABLE SHOWSJay’s on-demand course deconstructs dozens of real-world show examples and offers 10 original videos plus a guided system for developing your ideas to be more deeply resonant, refreshingly original, and worthy of your audience’s subscription.Don’t just make Yet Another podcast. Make the podcast that only you can make.https://jayacunzo.com/growable-showsINSIDE THIS EPISODE: The Learning Leader Show can be found here :https://learningleader.com/podcast/Follow Learning Leader Show host Ryan Hawk on Twitter here:https://twitter.com/RyanHawk12From Play It Forward: This week’s recommended podcast is Intentional Leader https://www.calwalters.me/podcast-1Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at https://jayacunzo.com/3-clipsTHANKS TO OUR SPONSOR: WISTIAWistia makes tools to help makers and marketers serve their audiences more deeply and creatively through their podcasts and videos. They believe in making business more human, so they evangelize the idea of brand affinity over brand awareness. Learn more at http://wistia.com
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Improving the podcast creator experience at Castos
We're excited to have Kim McCaffery join Castos as our Customer Experience Manager. Matt and Kim join the podcast to talk about her role in servicing Castos podcast hosting customers, leading them to publish successful shows. Kim has a deep passion for supporting users needing to use software to reach their goals. As much as ... Read more
- Castos
TED's Far Flung: Making Something Nutritious AND Delicious (ft. Saleem Reshamwala)
We also hear about the collaborative ethos of creating Far Flung, what exactly all the many people on a big production like this do, Saleem’s experience working on a TED production, and what Saleem means when he says about his work in general is that he’s creating Sesame Street for adults. SUBSCRIBE TO THE NEWSLETTER FOR CREATORSEvery week in Playing Favorites, 3 Clips host Jay Acunzo shares a new idea or story all about making things that make a difference. If you’re tired of all the tips, tricks, cheats, and hacks, and you just want to make more resonant things, join thousands of your peers who get Jay’s note every week, plus exclusive access and discounts to other projects:Subscribe: https://jayacunzo.com/newsletterPODCAST COURSE: GROWABLE SHOWSJay’s on-demand course deconstructs dozens of real-world show examples and offers 10 original videos plus a guided system for developing your ideas to be more deeply resonant, refreshingly original, and worthy of your audience’s subscription.Don’t just make Yet Another podcast. Make the podcast that only you can make.https://jayacunzo.com/growable-showsINSIDE THIS EPISODE: Far Flung can be found here: https://www.ted.com/podcasts/far_flung_with_saleem_reshamwalaFollow Saleem Reshamwala on Twitter here: https://twitter.com/kidethnicFrom Play It Forward: This week’s recommended podcast is The Philosopher’s Zone: https://www.abc.net.au/radionational/programs/philosopherszone/Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at https://jayacunzo.com/3-clipsTHANKS TO OUR SPONSOR: WISTIAWistia makes tools to help makers and marketers serve their audiences more deeply and creatively through their podcasts and videos. They believe in making business more human, so they evangelize the idea of brand affinity over brand awareness. Learn more at http://wistia.com
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Monetizing a restaurant podcast during a pandemic
In this creator’s spotlight episode, Matt talks with Chip Klose of the Restaurant Strategy podcast. Today’s topics are all about audience and monetization. Matt and Chip talk about Chip’s incredible achievement at creating over a hundred episodes and the lessons he has learned from that success. Chip also goes over what it means to be ... Read more
- Castos
Richard's Famous Food Podcast: Subverting Podcasting While Honoring the Art Form
Today, we’re re-airing one of the most popular episodes from the 3 Clips archives. We're back next week with a brand-new guest and podcast to dissect!SUBSCRIBE TO THE NEWSLETTER FOR CREATORSEvery week in Playing Favorites, 3 Clips host Jay Acunzo shares a new idea or story all about making things that make a difference. If you’re tired of all the tips, tricks, cheats, and hacks, and you just want to make more resonant things, join thousands of your peers who get Jay’s note every week, plus exclusive access and discounts to other projects:Subscribe: https://jayacunzo.com/newsletterPODCAST COURSE: GROWABLE SHOWSJay’s on-demand course deconstructs dozens of real-world show examples and offers 10 original videos plus a guided system for developing your ideas to be more deeply resonant, refreshingly original, and worthy of your audience’s subscription.Don’t just make Yet Another podcast. Make the podcast that only you can make.https://jayacunzo.com/growable-showsINSIDE THIS EPISODE: Richard's Famous Food Podcast can be found here: https://gimletmedia.com/shows/startupFollow RFFP host Richard Parks III on Twitter here: https://twitter.com/abexlumbergFollow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at https://jayacunzo.com/3-clipsTHANKS TO OUR SPONSOR: WISTIAWistia makes tools to help makers and marketers serve their audiences more deeply and creatively through their podcasts and videos. They believe in making business more human, so they evangelize the idea of brand affinity over brand awareness. Learn more at http://wistia.com
- Castos
Social Audio: Clubhouse vs Twitter Spaces
In this episode, Matt and Craig talk about using audio on different platforms. With the introduction of Clubhouse (an invite-only platform where users are able to have casual, drop-in audio-only conversations with one another), social audio is on the rise. But what is social audio? Will it replace podcasting? Will your podcast have to compete ... Read more
- Castos
Discovery's Curiosity Daily: How to Consistently Delight Listeners (ft. Ashley Hamer and Cody Gough)
Host Jay Acunzo gets into great topics with Cody and Ashley, starting with, how, just how do they put out a well researched and fact-checked show every single day? This episode also covers topics of performing on the mic, how these two make a co-hosting relationship work, how to communicate science to a general audience, and more. And to that last topic, being a science communicator to a wide audience, Ashley had a great thought to add after we recorded, so hang out past all the credits and even past the closing theme music to hear what she had to say. It’s worth it! SUBSCRIBE TO THE NEWSLETTER FOR CREATORSEvery week in Playing Favorites, 3 Clips host Jay Acunzo shares a new idea or story all about making things that make a difference. If you’re tired of all the tips, tricks, cheats, and hacks, and you just want to make more resonant things, join thousands of your peers who get Jay’s note every week, plus exclusive access and discounts to other projects:Subscribe: https://jayacunzo.com/newsletterPODCAST COURSE: GROWABLE SHOWSJay’s on-demand course deconstructs dozens of real-world show examples and offers 10 original videos plus a guided system for developing your ideas to be more deeply resonant, refreshingly original, and worthy of your audience’s subscription.Don’t just make Yet Another podcast. Make the podcast that only you can make.https://jayacunzo.com/growable-showsINSIDE THIS EPISODE: Curiosity Daily can be found here: https://www.curiositydaily.com/Follow Curiosity Daily on Twitter here: https://twitter.com/curiositydotcomFollow Ashley Hamer on Twitter here: https://twitter.com/smashleyhamerFollow Cody Gough on Twitter here: https://twitter.com/producercodyFrom Play It Forward: This week’s recommended podcasts are, from Ashley, Everything is Alive: https://www.everythingisalive.com/ and from Cody, Citations Needed: https://podcasts.apple.com/us/podcast/citations-needed/id1258545975Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at https://jayacunzo.com/3-clipsTHANKS TO OUR SPONSOR: WISTIAWistia makes tools to help makers and marketers serve their audiences more deeply and creatively through their podcasts and videos. They believe in making business more human, so they evangelize the idea of brand affinity over brand awareness. Learn more at http://wistia.com
- Castos
Becoming a talk show host w/ Kerry Gorgone
In this episode, Matt talks with talk show host Kerry Gorgone. Seasoned podcasters and newbie podcasters can learn a lot from our conversation which spans topics that range from Clowns Without Borders to avoiding podcast burnout. Today, Kerry lets us in on a plethora of lessons she has learned from the podcasting industry. She also ... Read more
- Castos
Smithsonian's Sidedoor: A Look Inside Great Narrative (ft. Lizzie Peabody)
NEWSLETTER ABOUT CREATIVITY AT WORKEvery week in Playing Favorites, 3 Clips host Jay Acunzo shares a new idea or story all about making things that make a difference. If you’re tired of all the tips, tricks, cheats, and hacks, and you just want to make more resonant things, join thousands of your peers who get Jay’s note every week, plus exclusive access and discounts to other projects:Subscribe: https://jayacunzo.com/newsletterPODCAST COURSE: GROWABLE SHOWSJay’s on-demand course deconstructs dozens of real-world show examples and offers 10 original videos plus a guided system for developing your ideas to be more deeply resonant, refreshingly original, and worthy of your audience’s subscription.Don’t just make Yet Another podcast. Make the podcast that only you can make.Learn more: https://jayacunzo.com/growable-showsINSIDE THIS EPISODE: Sidedoor can be found here: https://www.si.edu/sidedoorFollow Sidedoor host Lizzie Peabody on Twitter here: https://twitter.com/LizziePeabodyFollow Sidedoor on Twitter here: https://twitter.com/SidedoorPodFrom Play It Forward: This week’s recommended podcast is https://thesecretadventuresofblackpeople.com/Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at https://jayacunzo.com/3-clips THANKS TO OUR SPONSOR: WISTIAWistia makes tools to help makers and marketers serve their audiences more deeply and creatively through their podcasts and videos. They believe in making business more human, so they evangelize the idea of brand affinity over brand awareness. Learn more at http://wistia.com
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Should you use YouTube for your podcast?
In this episode, Matt talks about whether or not you should utilize the YouTube platform for your podcast. He lists and explains a number of reasons why YouTube is great for interaction with your current listeners, and will help attract new listeners. He also covers a couple of reasons why some people prefer not to ... Read more
- Castos
Morning Brew's Business Casual: How to Interview Famous, Overly-Polished Guests (ft. Kinsey Grant)
In this episode we feature Kinsey Grant, host of the interview podcast Business Casual. It’s part of the business media outlet Morning Brew. Kinsey is a young journalist and interviewer who sits down with some of the biggest names in their field. She’s interviewed the likes of Mark Cuban and Mary Barra, Arianna Huffington and Meg Whitman. In our conversation with Kinsey, we break down her interview with former Google CEO (and oh so much more) Eric Schmidt.We take a deep dive into “the art of the interview” and explore how Kinsey books, preps for, and engages with her guests to get the insights she knows her audience will appreciate.NEWSLETTER ABOUT CREATIVITY AT WORKEvery week in Playing Favorites, 3 Clips host Jay Acunzo shares a new idea or story all about making things that make a difference. If you’re tired of all the tips, tricks, cheats, and hacks, and you just want to make more resonant things, join thousands of your peers who get Jay’s note every week, plus exclusive access and discounts to other projects:Subscribe: https://jayacunzo.com/newsletterPODCAST COURSE: GROWABLE SHOWSJay’s on-demand course deconstructs dozens of real-world show examples and offers 10 original videos plus a guided system for developing your ideas to be more deeply resonant, refreshingly original, and worthy of your audience’s subscription.Don’t just make Yet Another podcast. Make the podcast that only you can make.Learn more: https://jayacunzo.com/growable-showsINSIDE THIS EPISODE: Business Casual can be found here: https://www.businesscasual.fm/Follow Business Casual on Twitter here: https://twitter.com/bizcasualpodFollow Business Casual on Instagram here: https://www.instagram.com/businesscasualpod/Follow Kinsey Grant on Twitter here: https://twitter.com/kinseygrantFrom Play It Forward: This week’s recommended podcast is Code Switch: https://www.npr.org/podcasts/510312/codeswitchFollow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastTHANKS TO OUR SPONSOR: WISTIAWistia makes tools to help makers and marketers serve their audiences more deeply and creatively through their podcasts and videos. They believe in making business more human, so they evangelize the idea of brand affinity over brand awareness. Learn more at http://wistia.com
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Castos Creator's Spotlight: Crimes Against Folk
In this episode, Matt talks with Ed and Ashley from Crimes Against Folk. The wonderful episode has a ton of takeaways including finding and publishing your passion to the world, focusing on what’s really important first, and even finding sponsorship. In addition to a great conversation, today’s edition of Castos Creator’s Spotlight talks with Ed ... Read more
- Castos
Standing Ovation: The Power of a Hook (ft. Jay Baer)
The show we’re discussing with Jay, Standing Ovation, is kind of like 3 Clips, but for public speaking. Each episode, Jay interviews a public speaker and together they break down a favorite story that the guest tells on stage – with clips from those talks. Jay Baer knows a thing or two about podcasting, both from the three shows he hosts and the shows he’s helped other companies launch through his business, Convince and Convert. On 3 Clips, he shares tips on how to ask guests questions they’ve never been asked before, the importance of signaling key lessons to your audience, and how to distill those lessons from your guest. Plus, a show-stopping impression of a vomiting cat! SUBSCRIBE TO THE NEWSLETTER: Every week in Playing Favorites, Jay Acunzo shares a new idea or story exclusive to subscribers about making things that make a difference. Our one goal is to make the audience’s favorite things — so what does that take, anyway? Subscribe at marketingshowrunners.com/subscribe/SHOW DEVELOPMENT COURSE: GROWABLE SHOWSJay’s new course is now available. Learn to craft the most important piece of your show: the premise, the big idea driving everything you do inside and around your show. This is the #1 reason shows fail — the ideas are too general, not specific or high-impact enough to support a whole show.Learn how to craft more than a bunch of episodes. Create IP. Make a show that makes a difference.Available whenever you need it: https://jayacunzo.com/growable-showsINSIDE THIS EPISODE: Standing Ovation can be found here: https://www.jaybaer.com/podcast-category/standing-ovation-podcast/Follow Standing Ovation host Jay Baer on Twitter here: https://twitter.com/jaybaerThis week's Play It Forward suggested podcast is here: https://open.spotify.com/show/0ZeM4Zf9RVknahbM4gk8dS?si=CthwaS0bQ7yxChVJ6Be9tg&nd=1Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastTHANKS TO OUR SPONSOR:Wistia offers tools for marketers and entrepreneurs to host, distribute, and grow their podcasts and videos. They believe in using creativity to make business more human. Explore their products and their original series about building creative brands at wistia.comThanks for listening!
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Complementing a Live Event with Podcasting with Ed Freyfogle
In this episode, Craig talks with Ed Freyfogle about his live event (Geomob) and the podcast that goes with it. With fifty episodes under his belt, Ed has a lot of great information to share about how he organizes interviews, records episodes, tips for new podcasters, and on the topic of podcasting as a business-related ... Read more
- Castos
Listener Mailbag: Creating Growable Shows
In this episode, Jay and Cherie get into it with seven questions from you! They talk about everything from the key role of premise development (you knew we’d go there!), to why slack in your production process is really helpful, to the benefits of hosts playing the role of explorer rather than expert, and more. Do you have a question for Jay? Please post it on his Twitter feed: he’s @JayAcunzo. He’ll definitely answer you there, and we may feature your question in a future Listener Mailbag episode. You can expect them about every other month. Thank you! SUBSCRIBE TO THE NEWSLETTER: Every week in Playing Favorites, Jay Acunzo shares a new idea or story exclusive to subscribers about making things that make a difference. Our one goal is to make the audience’s favorite things — so what does that take, anyway? Subscribe at marketingshowrunners.com/subscribe/ON-DEMAND COURSE — GROWABLE SHOWSJay’s new course is now available. Learn to craft the most important piece of your show: the premise, the big idea driving everything you do inside and around your show. This is the #1 reason shows fail — the ideas are too general, not specific or high-impact enough to support a whole show.Learn how to craft more than a bunch of episodes. Create IP. Make a show that makes a difference.Available whenever you need it: https://jayacunzo.com/growable-showsINSIDE THIS EPISODE: Ask 3 Clips host Jay Acunzo your question on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastThanks for listening!
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Deep Dive Into Podcast Advertising with Bryan Barletta
In this episode, Craig talks with Bryan Barletta from Sounds Profitable about advertising in podcasting. Sounds Profitable is a free, weekly newsletter about adtech in podcasting. Advertising can be such an intimidating process. Where do you start? Who do you talk to? Where do you go? What connections and relationships should you be building? Bryan ... Read more
- Castos
In Those Genes: Using Story and Sound to Make Complexity Delightful (ft. Janina Jeff and Sam Riddell)
If there was a podcasting cookbook, you could imagine a variety of chapters: shows about culture, science shows, comedy podcasts, etc. For example, for a culture show "recipe," you might take one host, add two commentators, sprinkle in a bunch of sound bites from the media, and add a generous helping of music. But the podcast we’re featuring in this episode has a recipe you won’t find in any cookbook: mixing science, culture, music, history and comedy in one delicious dish. In Those Genes is an award-winning show “that uses genetics to decode the lost histories of African descendants through the lens of Black culture.” It’s the brainchild of Janina Jeff, a geneticist and public speaker whose pitch was selected out of 18,000 (!!) for Spotify’s Sound Up Bootcamp. Also joining us is Sam Riddell, an independent media producer in charge of coaching Janina and spicing up the audio with music, movie clips, sound effects and more. You’ll hear how Janina and Sam make the complex simple, tackle sensitive topics around race and racism, and have a whole lot of fun on the way. SUBSCRIBE TO THE NEWSLETTER: Every week in Playing Favorites, Jay Acunzo shares a new idea or story exclusive to subscribers about making things that make a difference. Our one goal is to make the audience’s favorite things — so what does that take, anyway? Subscribe at marketingshowrunners.com/subscribe/ON-DEMAND COURSE — GROWABLE SHOWSJay’s new course is now available. Learn to craft the most important piece of your show: the premise, the big idea driving everything you do inside and around your show. This is the #1 reason shows fail — the ideas are too general, not specific or high-impact enough to support a whole show.Learn how to craft more than a bunch of episodes. Create IP. Make a show that makes a difference.Available whenever you need it: https://jayacunzo.com/growable-showsINSIDE THIS EPISODE: In Those Genes can be found here: https://inthosegenes.comFollow In Those Genes host Dr. Janina Jeff on Twitter here: https://twitter.com/inthosegenespodFollow In Those Genes lead producer Sam Riddell on Twitter here: https://twitter.com/slamriddFollow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastThanks for listening!
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Drive more podcast traffic through livestreaming with Ross Brand
Today on Audience, Matt is talking with live-streaming expert Ross Brand. Ross is a former radio personality, reporter and also a show host. With his deep love for broadcasting in mind, he created the @livestreamuni Twitter account before finally created the website: LivestreamUniverse.com. Through this platform he’s able to highlight brands that produce high quality ... Read more
- Castos
Talking Too Loud (and Thinking Deeply About Podcasting, with Chris Savage & Sylvie Lubow)
On this episode of 3 Clips, we learn how Chris and Sylvie worked to remove the barrier between who you are, and who's coming through on the microphone – and techniques to get your guests to do the same. Jay, Sylvie and Chris also discuss following your curiosity as an interviewer and why audio, compared to video, can be liberating. Wistia (as you may know if you listen to this show often) is a software company focused on video and podcasting marketing, analytics, and audience growth. Talking Too Loud is a show about entrepreneurship that doesn’t simply have founders stop by to talk about their success stories. Instead, it focuses on the tough problems behind building a business that have no black-and-white answers — the gray, the nuance, the messiness.SUBSCRIBE TO JAY'S NEWSLETTER: Every week in Playing Favorites, Jay Acunzo shares a new idea or story exclusive to subscribers about making things that make a difference. Our one goal is to make the audience’s favorite things — so what does that take, anyway? Subscribe at marketingshowrunners.com/subscribe/ON-DEMAND COURSE — GROWABLE SHOWSJay’s new course is now available. Learn to craft the most important piece of your show: the premise, the big idea driving everything you do inside and around your show. This is the #1 reason shows fail — the ideas are too general, not specific or high-impact enough to support a whole show.Learn how to craft more than a bunch of episodes. Create IP. Make a show that makes a difference.Available whenever you need it: https://jayacunzo.com/growable-showsINSIDE THIS EPISODE: Talking Too Loud can be found here: https://wistia.com/series/talking-too-loudFollow Talking Too Loud host Chris Savage on Twitter here: https://twitter.com/csavageFollow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastThanks for listening!
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Evolving as podcasting grows with Chris Coyier of Shoptalk Show
Today on Audience, Craig talks with Chris Coyier of the Shoptalk Show, which has produced over four hundred episodes. Craig talks to Chris about what it’s like being an online creator (podcaster, blogger, software and web designer, etc.). Chris talks about the lessons he has learned and what it’s like to have a weekly podcast ... Read more
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The ROI of a Podcast with Brendan Hufford
In this episode, Matt is talking to Brendan Hufford about ROI and marketing. He also goes over his background in teaching and marketing and how that led to his SEO course titled, “SEO for the Rest of Us.” Today Brendan brings his high energy, enthusiasm, and expertise about SEO, his YouTube channel, and marketing for ... Read more
- Castos
Bonus Episode: 10% Happier's Show Development Process (ft. Jen Poyant and Nate Tobey)
What do folks from public radio learn about show development that the rest of us don't understand? How do some of the top shows in the world START? What techniques, processes, or mental heuristics do professional showrunners use to ensure that they're developing strong show premises and IP — not just "yet another" podcast about the same topics as their competitors?Today, we go inside a live call from our latest podcast workshops, and we hear from Nate Tobey and Jen Poyant.Nate Tobey (formerly of APMG and WGBH) is the director of content at 10% Happier, and Jen Poyant (former WNYC producer and co-founder of Stable Genius Productions) is their Executive Producer.10% Happier is a mindfulness and meditation tech company, co-founded by ABC News and Good Morning America anchor Dan Harris, and on the back of Harris's very popular podcast (also called 10% Happier), the company decided to create a slate of shows.On the call, Jay interviews Nate and Jen, with students chiming in near the end.Interested in our workshops? These are 8-week intensives taken with a cohort of others. Learn more here: https://jayacunzo.com/growable-showsSUBSCRIBE TO THE NEWSLETTER: Every week in Playing Favorites, Jay Acunzo shares a new idea or story exclusive to subscribers about making things that make a difference. Our one goal is to make the audience’s favorite things — so what does that take, anyway? Subscribe at marketingshowrunners.com/subscribe/ON-DEMAND COURSE — GROWABLE SHOWSJay’s new course is now available. Learn to craft the most important piece of your show: the premise, the big idea driving everything you do inside and around your show. This is the #1 reason shows fail — the ideas are too general, not specific or high-impact enough to support a whole show.Learn how to craft more than a bunch of episodes. Create IP. Make a show that makes a difference.Available whenever you need it: https://marketingshowrunners.podia.com/growable-shows-developing-your-ideas-into-an-irresistible-premise-your-audience-loves-sharesINSIDE THIS EPISODE: 10% Happier can be found at https://www.tenpercent.com/Follow Jen Poyant on Twitter at https://twitter.com/jpoyantFollow Nate Tobey on Twitter at https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastThanks for listening!
- Castos
The Gift of Clips
In our special holiday bonus episode, Jay is joined by 3 Clips producers Cherie Turner and Andrea Muraskin, where they each gift one memorable clip from a show they love to the group — then dissect it together.The group talks about developing and capturing strong characters when you create nonfiction shows ... playing with form and taking risks with what a podcast should actually sound like ... and how to end episodes strong ... and more!SUBSCRIBE TO THE NEWSLETTER: Every week in Playing Favorites, Jay Acunzo shares a new idea or story exclusive to subscribers about making things that make a difference. Our one goal is to make the audience’s favorite things — so what does that take, anyway? Subscribe at marketingshowrunners.com/subscribe/. ON-DEMAND COURSE — GROWABLE SHOWSJay’s new course is now available. Learn to craft the most important piece of your show: the premise, the big idea driving everything you do inside and around your show. This is the #1 reason shows fail — the ideas are too general, not specific or high-impact enough to support a whole show.Learn how to craft more than a bunch of episodes. Create IP. Make a show that makes a difference.Available whenever you need it: https://jayacunzo.com/growable-showsINSIDE THIS EPISODE: Andrea's clip was from this episode of Radio Diaries: https://www.radiodiaries.org/walter-backerman-seltzer-man/Cherie's clip was from this episode of The Allusionist: https://www.theallusionist.org/allusionist/tag/ImagineJay's clip was from this episode of Radiolab: https://www.wnycstudios.org/podcasts/radiolab/episodes/91569-memory-and-forgettingFollow Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/Follow Cherie Turner on Twitter here: https://twitter.com/CherieLouiseTFollow Andrea Muraskin on Twitter here: https://twitter.com/Andrea_MuraskinYou can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastThanks for listening!
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Award-winning podcast producer Eric Johnson
Today Matt is talking with Eric Johnson from Bumblecast.FM. From winning the 2019 Podcast of the Year award to helping make original podcasts, Eric is a well-known and prominent podcast editor in the industry. His newest venture is Bumblecast.FM which is a business in the business of helping you with your podcast. They can either ... Read more
- Castos
Resilient Retail: Shopify's Latest Big Bet on Podcasting & the Subtle Art of the Interview (ft. Kristen LaFrance)
Kristen shares thoughtful insights into how she preps for and conducts interviews that specifically serve the needs of her listeners. She also talks about how she navigated rising to the occasion when the stakes got high: Kristen was told just days into her new job at Shopify that she’d be taking over the podcast hosting duties from Harley Finklestein, the company’s president. And then she learned that he’d be her first interview guest for the show. Talk about pressure! A key component to Kristen’s, and by extension the show’s, success is how much thought went into developing the show’s premise. Also critical is that Kristen has a deep understanding of the retail world and she is actively involved in the community she serves. In other words, she knows who her audience is and the type of information they will benefit from, and then she goes and gets it. Resilient Retail launched in October of 2020 and is a twice-weekly interview show that focuses on the world of retail, with a particular focus on serving small business owners trying to figure out the online space. Resilient Retail also has a YouTube channel and a robust five-year growth plan that extends far beyond the podcast. Please join 3 Clips host and Marketing Showrunners founder Jay Acunzo as he talks with Kristen about all that she has learned and how she’s applying that to create just the right kind of interview show that will serve her growing audience.INTRODUCING GROWABLE SHOWS, a new on-demand course about show development from Jay:https://jayacunzo.com/growable-showsJOIN THE NEWSLETTER: Subscribe to “Playing Favorites,” Jay Acunzo’s weekly email, and get 1 new concept or technique every Friday morning to help you create your audience’s favorite things: marketingshowrunners.com/subscribe/. INSIDE THIS EPISODE: Resilient Retail can be found here: https://resilient.shopify.com/season-oneFollow Resilient Retails host Kristen LaFrance on Twitter here: https://twitter.com/kdlafranceFollow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastThanks for listening!
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How podcasting helped Kim Doyal build an eCommerce business
Today Matt talks with Kim Doyal (from Content Creators Planner and the Kim Doyal Show) about focusing on quality content and putting your energy where it is most needed instead of spreading yourself out too thin. They also touch on the podcasting and marketing aspects that Kim loves to do and why those things are ... Read more
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The Truth About Success As A Content Creator
On today’s episode, Craig talks with Ben Pines, the Head of Content and Product Evangelist of Elementor. Ben is a marketing expert that has developed several successful online ventures in the past few years, one of which is Elementor, the most popular website builder for WordPress. Both Elementor and Castos help enable creators to make ... Read more
- Castos
How to Talk to [Mamí & Papí ] About Anything: IP Extensions, Intuition, & Process (ft. Juleyka Lantigua-Williams)
Juleyka has worked behind the scenes in various capacities on many hit shows, including 70 Million, Latina to Latina, Driving the Green Book, Marvel’s Voices, Code Switch, and more Her depth of experience merged in a flash to become one of her newest hits: How to Talk to [Mamí & Papí] About Anything. The show went from idea to launch in just three weeks, but of course it took Juleyka’s years of work in podcasting to make something like that possible. This show is personal, which is why Juleyka cast herself in a role she wouldn’t normally choose: she’s the show host and narrator. How to Talk to [Mamí & Papí] About Anything addresses issues that adult children of immigrant parents may have a hard time talking to their parents about. Juleyka herself is from the Domincan Republic and moved to the US when she was 10, so she makes the perfect stand-in for her audience, because she is the audience. In each episode, a guest shares a testimonial of an issue they face, and this is followed by an interview between Juleyka and an expert in the field, where they discuss the issue at hand. Most importantly, the show is resonating with listeners. In this episode, join 3 Clips host and Marketing Showrunners founder Jay Acunzo as he talks with Juleyka Lantigua Williams about the large and small choices that make How to Talk to [Mamí & Papí] About Anything a success – and how it was the perfect combination of Juleyka following her well-honed instincts and tapping into her high tolerance for risk that made it happen.JOIN THE NEWSLETTER: Subscribe to “Playing Favorites,” Jay Acunzo’s weekly email, and get 1 new concept or technique every Friday morning to help you create your audience’s favorite things: marketingshowrunners.com/subscribe/. JAY'S WORKSHOPS & COURSES FOR PODCASTERS: Consider the course, Growable Shows, if you're trying to turn your rough ideas into a better premise for your podcast — one that prompts subscription and sharing. https://jayacunzo.com/growable-showsOr consider the Showrunner Sessions, an 8-week intensive to develop your ideas and do real work on your real show, tackling the tough, important, and creative challenges you can’t quickly google. We run 1 workshop per quarter. Learn more and sign up for updates and discounts here: https://www.marketingshowrunners.com/podcast-workshops-content-marketers/INSIDE THIS EPISODE: How to Talk to [Mamí & Papí] About Anything can be found here: https://www.talktomamipapi.com/Follow How to Talk to [Mamí & Papí] About Anything host Juleyka Lantigua-Williams on Twitter here: https://twitter.com/JuleykaLantiguaLearn more about Lantigua Williams & Co. here: https://www.lantiguawilliams.com/Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastThanks for listening!
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5 Podcast Videos Worth Your Time
On today’s episode, I’m talking about five videos on the Castos YouTube page, which will help streamline the podcasting process. It doesn’t matter if you’re a podcasting veteran or if you’re new to the podcasting world, there’s information in there for everyone. I hope you find these five videos helpful. If you have any questions ... Read more
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Looking back on a failed podcast
In this episode Matt and Craig look back at the first iteration of Castos' podcast. Questions that we (and you if you've ever 'podfaded') are asking ourselves are: Why did the podcast not stick the first time? What are we doing differently this time around? The new Audience podcast is resonating with our listeners a ... Read more
- Castos
StartUp: How to Create Gripping Moments When Nothing Huge Happens
Today, we’re re-airing one of the most popular episodes from the 3 Clips archives. Jay breaks down what makes Gimlet Media’s StartUp so arresting — especially during moments when nothing all that gripping ACTUALLY happened.JOIN THE NEWSLETTER: Subscribe to “Playing Favorites,” Jay Acunzo’s weekly email, and get 1 new concept or technique every Friday morning to help you create your audience’s favorite things: marketingshowrunners.com/subscribe/. CONSIDER THE WORKSHOP: In the Showrunner Sessions, learn how to make a podcast that makes a difference. Join Jay and a group of your peers in this 8-week intensive to develop your ideas and do real work on your real show, tackling the tough, important, and creative challenges you can’t quickly google.We run 1 workshop per quarter. Learn more and sign up for updates and discounts here: https://www.marketingshowrunners.com/podcast-workshops-content-marketers/INSIDE THIS EPISODE: StartUp can be found here: https://gimletmedia.com/shows/startupFollow StartUp host Alex Blumberg on Twitter here: https://twitter.com/abexlumbergFollow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of 3 Clips wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastThanks for listening!
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Run a Successful Podcast With 200 Listeners
After listening to a recent episode from Tim Ferriss with Seth Godin, we've been inspired. We're often asked two questions at Castos. The first is, "how can I make my podcast better?" and a close second is, "how can I increase my episode downloads?" On the surface, they're valid questions. But once you ask yourself ... Read more
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Why the Story Matters with Steve Pratt from Pacific Content
Have you heard of Bring Back Bronco or Choiceology? They're two top podcasts in their categories, telling interesting stories about rebooting a nostalgic car model and the science behind decision making. But, did you know that these shows are backed by Ford and Charles Schwab? If you didn't immediately realize these examples were actually branded ... Read more
- Castos
Bonus Episode: What Should Be Planned vs. Improvised, with Robert Rose
This live call was part of The Showrunner Sessions. This is the 8-week podcast workshop series where we at Marketing Showrunners work with podcasters to transform your skills, your show, and your community, with an aim to making “their favorite podcast.” Join Jay and Robert in this informative, insightful conversation about strategies to create a great podcast. Robert talks about his process; the importance of planning, structure, and doing your research; and he emphasizes why you should “write it down.” NEWSLETTER: Subscribe to “Playing Favorites,” the newsletter from Jay Acunzo and Marketing Showrunners, exploring creativity, content, marketing, and making someone's favorite podcast. Subscribe at marketingshowrunners.com/subscribe/WORKSHOPS: https://www.marketingshowrunners.com/podcast-workshops-content-marketers/These are online, interactive, cohort-based workshops for makers and marketers, all for one aim: Learn how to make a show that makes a difference. In other words, learn how to make someone's FAVORITE show. Level up an existing show, or launch a new one. Students are marketers, executives, science researchers, freelancers, entrepreneurs, authors, and artists and thinkers of all kinds who connect, do real work on their real shows together, and benefit from the community around them as much as the system we’ve built. INSIDE THIS EPISODE: Robert Rose’s This Old Marketing can be found here: https://contentmarketinginstitute.com/pnr-with-this-old-marketing-podcast/ Follow Robert Rose on Twitter here: https://twitter.com/Robert_Rose Learn more about Robert Rose here: https://robertrose.net/ Visit The Content Advisory here: https://contentadvisory.net/ Find Robert’s podcast The Weekly Wrap here: https://contentmarketinginstitute.com/cmi-weekly-wrap-podcast/ Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of Marketing Showrunners wherever you listen to podcasts, or by browsing the show’s home page at marketingshowrunners.com/podcastThanks for listening!(3 Clips with Jay Acunzo is the official podcast of Marketing Showrunners, helping makers and marketers find and share their voices and make shows that make a difference. MSR offers free and paid education and entertainment to help you create podcasts and video shows that are central to both your brand and your audience’s lives.)
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How to Figure Out What Content to Record
After coming up with a name, designing the cover art, and finally sitting behind the mic, you're probably thinking about what the heck you're going to talk about. Filling out a week, month, or seasons worth of content is important. But what will make your life easier is planning, strategizing, and organizing everything ahead of ... Read more
- Castos
CONFLICTED: The Process Driving Jaw-Dropping Shows
When journalist Jake Warren met Aimen Dean — a former Al Qaeda bomb-maker turned agent for the British intelligence service MI6, who happened to be super smart and deeply knowledgeable about Middle East politics — he knew he had hit storytelling pay dirt. So when Jake started his own podcasting company a few years later, he was determined to get Aimen behind the mic. But there were a couple of problems: the guy could talk for nine hours, and would sometimes get pretty deep in the weeds. So they brought in Thomas Small — an author, documentary film producer, Middle East scholar, and good friend of Aimen’s – to be co host.The resulting podcast, CONFLICTED, from Jake’s company Message Heard, breaks down the complexities of history, religion and politics of the Middle East and puts them in a global context. The first season begins with 9/11 and focuses on the War on Terror and associated conflicts in the region. The second season is about the post-Cold War New World Order and how that era of US dominance affected the Middle East, and beyond. To the listener, it sounds like Thomas and Aimen are having a friendly conversation, sprinkled with Aimen’s often heart-stopping personal stories. But as you’ll hear, there’s lots of work that goes on behind the scenes to get to this place.In this episode, join 3 Clips host and Marketing Showrunners founder Jay Acunzo as he talks with Jake Warren about the large and small choices that make CONFLICTED a success – not only with Middle East politics nerds, but among a general audience too.NEWSLETTER:Subscribe to “Playing Favorites,” the newsletter from Jay Acunzo and Marketing Showrunners, exploring creativity, content, marketing, and making someone's favorite podcast. Subscribe at marketingshowrunners.com/subscribe/WORKSHOPS:https://www.marketingshowrunners.com/podcast-workshops-content-marketers/These are online, interactive, cohort-based workshops for makers and marketers, all for one aim: Learn how to make a show that makes a difference. In other words, learn how to make someone's FAVORITE show. Level up an existing show, or launch a new one.Students are marketers, executives, science researchers, freelancers, entrepreneurs, authors, and artists and thinkers of all kinds who connect, do real work on their real shows together, and benefit from the community around them as much as the system we’ve built.INSIDE THIS EPISODE:CONFLICTED from Message Heard can be found here: https://messageheard.com/our-podcasts/conflicted, or wherever you get your podcasts. Selections played on this episode of 3 Clips are from Season 1, Episode 2: The War on Terror: https://play.acast.com/s/conflicted/waronterrorFollow Jake Warren, founder of MessageHeard, on Twitter: https://twitter.com/TheJakeWarrenFollow CONFLICTED on Twitter here: https://twitter.com/MHconflictedListen to the podcast Undiscovered, hosted and reported by Jake Warren: https://messageheard.com/podcasts/undiscoveredFollow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/
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Jennifer Bourn on Why You Can't Post & Ghost
This week on Audience, we're giving ourselves a hard look in the mirror after chatting with Jennifer Bourn. She's a business builder, helping clients grow their brands and attract new opportunities with concrete tools and tweaks. She kicked off the interview asking an important question, "Let's face it, most of us know we need to ... Read more
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Why Podcasters Should Care About Member-Only Sites
Our new private podcasting features are already helping companies produce employee-only podcasts and veteran hosts monetize their premium content. And now we want to focus on taking a private show one step further. You might be someone who has a lot of knowledge to share or you create content that people would pay good money ... Read more
- Castos
TD Bank's Power of Wow: A Genuinely Good, Narrative-Style, Internal Corporate Show (ft. Scott Monty)
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Don't Let Fear Get in the Way of Starting Your Podcast
There are one million good reasons to start a podcast. A love of storytelling, repurposing written articles to be more accessible, to find deep connections with strangers all over the world, or just because you like the sound of your own voice. But with the many motivations to get started, there are thousands of inner ... Read more
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The Interview Episode Blueprint
Interview-style podcasts are among the most common formats in our medium. Listeners often find new shows to check out when people they admire give a unique interview. But getting the actual interview right is just one step of the process. There are a list of things before and after the recording that can help pump ... Read more
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What You Can Learn From a Veteran Live Streamer About Podcasting
This week on Audience, our host Matt is joined by Chris Brogan of The Backpack Show. Rather than a podcast, he and his co-host Kerry Gorgone live stream a business TV show that goes out on weekdays at 10am ET on Facebook Live, YouTube, Twitter, and more. Brogan got his start live streaming before it ... Read more
- Castos
Song Exploder: How Small Choices Create Big Feels
- Castos
Special Bonus Episode: Inside the Making of a Documentary Series (Help Scout's Against the Grain)
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Introducing Our New Director of Podcaster Success
A few episodes back we mentioned Matt Medeiros, our new Director of Podcaster Success. With a few days as part of the team under his belt, we're welcoming Matt as the official co-host of Audience. The purpose of our interview today is to give you an inside look at how Matt plans to take our ... Read more
- Castos
Breaking Brand: A New Model for Branded Podcasts? (ft. Buffer's Ash Read)
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Why Your Podcast CTA Isn't Working
There are a lot of podcast education courses out there. Heck, we even have one. Most promise actionable steps to take an idea and transform it into a successful podcast, providing guidance and tutorials to get you there. But when you want to learn the best tips and tricks, you have to go to the ... Read more
- Castos
Practice First: How to Answer The Critical Question (ft. Lessonly's Ben Battaglia)
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Should You Try Affiliate Marketing? An Interview with Ross Winn from Podcast Insights
This week on Audience, we're talking monetization. While many podcasters start their show as a hobby, more times than not, they eventually want to start thinking about how to earn some money from the show. But rather than focus on every podcast monetization strategy, we're drilling into one specific method: affiliate marketing. Ross Winn from ... Read more
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How To Record A Podcast With An iPhone & On-The-Go
Given podcasting’s spontaneous nature, it’s more than likely that you’ll run into a time where you want to capture a conversation that needs to be heard, but you don’t have your usual equipment with you. That’s where recording a podcast on your iPhone comes in. On this episode of Audience, we're shifting gears to highlight ... Read more
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How To Get Featured In Apple Podcasts with Bobby Temps
One of the biggest players in the podcasting industry is Apple Podcasts. Up to this point, they have helped dictate major shifts in podcast consumption and how podcasters create their shows. Given Apple Podcasts' popularity, it's no surprise getting in front of their curation team can help propel a podcast to new heights. But the ... Read more
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More Podcasting Questions Answered
Class is back in session on our latest Audience episode! This week, we're taking it back to our community. Across our Facebook groups and in conversations with customers, we hear a lot of great questions. Some that we've never thought of and others that frequently stump newbie podcasters. In our latest episode, we brought in ... Read more
- Castos
Writing Magic: Have You Heard George's Podcast?
- Castos
Listener Mailbag: Growing Shows, Picking Topics, a Useful Spin on Gathering Feedback, and More
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How Covid-19 May Change Podcasting Forever with Tom Webster
There's no doubt that the Coronavirus pandemic has changed many of our lives, and for some aspects of our lives this may be a permanent change. Our guest on Audience this week is Tom Webster from Edison Research, the company behind the industry-leading Infinite Dial survey. In an earlier episode we recapped some of the ... Read more
- Castos
You're Wrong About: The Premise/Format Dynamic
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Creating A Diverse Podcast Publication With Ashley And Galen From Bello Collective
As with many new hobbies, a fair bit of research and reading is required to figure out the best way to start. Podcasting isn't much different so there has always been need for diverse resources teaching Podcasting 101. According to Google Trends, the phrase "how to start a podcast" has averaged 60 searches per day ... Read more
- Castos
Dear Young Rocker: Inside an Overlooked Show Format
Most marketers who make shows default to one assumption: Podcasting means talking to other people. It makes sense as to why they think that: It enriches the audio experience, develops relationships with the other person, and provides an easy way to amplify the show. (One could argue asking a guest to share the episode is ... Read more
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Rob Walling On How To Podcast For 10 Years Straight
Motivation is a fickle thing. Some days it's front and center, driving you to produce your best work. Others it's no where to be found and things that used to be a priority can fall to the wayside. The rollercoaster of motivation is a central theme in our latest episode of Audience. Craig sits down ... Read more
- Castos
The Nod Blends What We Want with What We Need | Clipped
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James Cridland On How Podcast Directories Can Change The Industry
There are a lot of experts within the podcasting industry. But James Cridland is in a unique position to see the industry's trends, successes, and failures differently than most. As the curator of Podnews, a daily podcasting briefing, his perspective is a combination of news from podcast hosts, advertisers, content creators, and listening platforms. Given ... Read more
- Castos
The Key To Starting A Podcast Network With Jeff Umbro From Podglomerate
When it comes to the distribution aspect of your podcast there are fewer "sure things" than having other similar shows in your niche promoting your content. And podcast networks are the most natural way to establish that cross pollination of your podcast with other relevant audiences. In this coversation with Jeff Umbro from podcast network ... Read more
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Upping Your Podcast Game, And Listener Questions
The team at Castos is excited to announce that our premium course on how to create a great podcast is now entirely free. Check out the Podcast Like A Pro course today to get 25+ lessons on everything from: Listener personas and popular podcast topics Gear, microphones, and setup recommendations Audio recording and editing software ... Read more
- Castos
Brian Koppelman Seizes The Moment | Clipped
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8 Podcast Best Practices You Should Know
Creating great content is hard. Any kind, really. Whether it's a blog, a YouTube channel, or a podcast. In a sea of information it's tough to know what advice to follow and what to dismiss as noise. In this episode, we lay out an easy-to-follow set of podcast best practices that will help you grow ... Read more
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Creating A Remote Creativity Platform With The Founders Of Squadcast.fm
Creating great sounding audio is the cornerstone of what constitutes a winning podcast. And there are many things that go into this: the right gear, the right techniques, great post-production, and a way to record that audio in an easy and high-quality manner. And in this episode, we welcome Zach Moreno and Rock Felder, cofounders ... Read more
- Castos
Bill Simmons Leads the Witness | Clipped
- Castos
How To Tell A Story From NPR's Former VP Of Programming
This week on Audience we chatted with Eric Nuzum, an expert who started NPR's podcasting efforts back in 2005. Eric help found some of NPR's most successful shows, has published three best-selling books, and co-founded a podcast production company called Magnificent Noise. Recently, he found time to write and publish his fourth book, Make Noise: ... Read more
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The Ladybug Podcast Shows The Importance Of Personal Brands
In this episode of Audience, we sat down with the hosts of the Ladybug Podcast. Emma Bostian, Ali Spittel, and Kelly Vaughn produce a weekly show geared towards developers at all stages in their careers. They create episodes about technical coding topics, interview industry experts, and weave in "softer" development conversations to keep their audience ... Read more
- Castos
Big Questions on Brands and Shows with Phil Nottingham of Wistia
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Jay Acunzo On How Your Point Of View Grows An Audience
On this week's Audience episode, Craig sits down with Jay Acunzo from Marketing Showrunners. The two founders and podcasters dig into why defining and sticking to a point of view is the key to building an engaged audience. The episode touches upon why it's OK to have a podcast that doesn't speak to some people. ... Read more
- Castos
ProfitWell's Recur Now: Inside a Daily(!) Podcast
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Your Podcast Questions, Answered
Lately, many of us have been figuring out how best to spend time in our new routines. Some are dusting off their podcast microphones for the first time and others are taking a diligent look at how to improve their show. In this episode of Audience, we put a call out for your most pressing ... Read more
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Podcast Statistics From The 2020 Infinite Dial Survey
Edison Research and Triton Digital released their podcast statistics and digital media consumption in March 2020. This presentation was slightly different as we globally navigate the Covid-19 landscape and what that means for content creators. In this episode of Audience, we're recapping the most relevant consumption data for podcasters and how to take advantage of ... Read more
- Castos
Inside 3 of Podcasting's Brightest Minds, with Lindsay Tjepkema (CEO, Casted)
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The Best Educational Podcasts of 2023 (And How To Create Your Own)
As listeners and podcast producers, we're always on the hunt for shows that help us improve in some aspect of our lives. The best educational podcasts fill the void with episodes about entrepreneurship, language learning practice, and even philosophical debates. When Craig sat down with Kevan Lee from Buffer, he didn't plan on digging deeper ... Read more
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Richard's Famous Food Podcast: Subverting the Status Quo
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10 Absolutely Best Podcast Interview Questions to Ask
In this episode of Audience, we’re taking a break from interviewing to talk about…interviews, and help you come up with podcast questions to ask during your podcast interviews. Being a good interviewer often means asking thought-provoking podcast interview questions but what does that mean? To answer that question, we’re taking a step back and look ... Read more
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The Howard Stern of Business Shows on Interviewing Legends, Asking Better Questions, and 700 Episodes (Mitch Joel, Six Pixels of Separation)
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How To Pitch, Book, And Be The Perfect Podcast Guest
Pitching, booking, and being the perfect podcast guest takes persistence and practice. Appearing on different shows is a tried and true method to growing a following, but there's a lot that goes into the process. This week on Audience, we sat down with Kai Davis who is an expert on how to get the most ... Read more
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How Making Shows Changes Marketing Teams (Kristen Bryant, Wistia)
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What Is A Podcast Consultant With Mathew Passy
Putting out the best podcast possible is the goal of every host. It typically starts with refining a show's content and structure. But honing in on the mistakes and finalizing a game plan is where a podcast consultant comes in. To help figure out the right path forward, it may be worth turning to a ... Read more
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Freshbooks' I Make a Living: Weird Flexes, Wonderful Ideas, and What We Can Learn
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Podcasting As Content Marketing With Ben Sailer From CoSchedule
Content marketing has long been a primary way for brands to increase their website traffic and customer bases. And one of the best in the game is CoSchedule. This software as a service (SaaS) tool allows marketers to organize, execute, and analyze every promotional campaign to get more done. To introduce CoSchedule to potential users, ... Read more
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Binge Mode: Amazing Audio w/o Crazy Post-Production
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How To Create A Narrative Podcast (& Why You Should Try It)
Six weeks into this experiment and a handful of data analyses later, we discovered our narrative style episodes were driving the most engagement. More listeners were tuning in the first day the episode dropped and the passive listens over time continue pouring in. Keeping our eyes on the growth prize, we committed to producing more ... Read more
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Adobe's Wireframe Podcast and the Need to Create Brand IP, Not Just Content
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Jack Rhysider Talks Podcast Promotion & Darknet Diaries
In this episode of Audience, I sit down with Jack Rhysider from the Darknet Diaries podcast and dig into his journey promoting his podcast. With +200K listeners and counting, Jack is not only the host of an insanely popular podcast but he also talks transparently about how he grew a following using strategies any podcaster ... Read more
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Early Results And Growth Strategy Looking Ahead
Audience was born to be an unfiltered, raw look at one brand's quest to test the most popular podcast growth strategies. To stay true to our word, we're looking back at our results to date and detailing what lies ahead. In the 10th episode, Early Results And Our Growth Strategy Looking Ahead, we're diving into ... Read more
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Inside Inside Trader Joe's: A Fun but Risky Show We Probably Shouldn't Copy
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The 4 Best Paid Acquisition Channels To Grow Your Listenership
In this episode of Audience we talk through the 4 most common advertising platforms you can use to grow your podcast. While the quality of your content is, and likely will always be, King if you have the budget to amplify that already-awesome content with advertising it can be a really effective way to accelerate ... Read more
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How Drift Runs Their Podcast Network
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8 Tips To Podcast More Efficiently
When it comes to creating great content everything starts with consistency. You've got to be able to publish episodes on schedule, week after week. And a big part of that is having a system to allow you to create those episodes easily over time, with spending just the minimum amount of time necessary, so you ... Read more
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Gimlet's StartUp: Missing Pieces in Marketers' Podcasts
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Effective Podcast Promotion Strategies
In this our 6th episode of the Audience podcast we dive into the tactics you can use to broaden your listenership through better promoting your podcast. Promoting your podcast comes down to finding new ways to reach prospective listeners outside of your existing audience circle. Effective podcast promotion starts with knowing your ideal listener and ... Read more
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REI's Head of Podcasts: How to Develop Creatively Great Shows
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Becoming A Content Leader with Srini Rao
Being a content leader (as opposed to a follower and copying what everyone else is doing) is scary, especially for first-time podcasters. In Audience's episode 5, we're taking a closer look at podcast content tips. But this "Blue Ocean" of content for your listeners creates an opportunity for you to explore what you really want ... Read more
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Launch Day
In this episode of Audience, we cover the results of our launch day, talk about how we approached launching the podcast, and what some of the early analytics around the launch day episodes are. From here the fun (and hard) part starts, where we will begin growing the listenership of this podcast. A modest beginning ... Read more
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Inside 3 Books: How to Make an Interview Show Extraordinary
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Crafting The Narrative
In this episode, we talk through what makes up a good story for your podcast, and why it's an essential step in creating engaging and shareworthy content. These days creating the same content as the rest of the shows in your niche just isn't good enough. We all need to be publishing 10x content that ... Read more
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Podcast Setup And Gear
Everyone's favorite topic, and an important one here at the beginning of your podcasting journey is a podcast's setup. If you're new to recording high quality audio then sit down for a crash course in podcast setups. After this episode, you'll be able to record the kind of sound that your audience will love listening ... Read more
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Why And For Whom We're Podcasting
These two questions are so essential that we put them into this inaugural episode of Audience. If you don't have a well thought out and defensible answer for: Why you're podcasting Who you're podcasting for Then stop everything else now and let's figure this out. The answer to these two questions will guide almost all ... Read more
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The Subtle Genius of Radiolab's Hosts
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Trailer
In this episode we set the stage for the Audience podcast. Here we talk through why we're doing this show, what it's aim is, and who the podcast is for. Through the course of this show we're going to explore all of the ways to grow a podcast audience. From zero listeners through to what ... Read more
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Weird Work by HubSpot: How Great Shows Are Built AND Measured
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Trailer: Podcasters Dissect Their Best Work (A Different Kind of Podcast About Podcasting)
On 3 Clips, we believe "Creativity" doesn't mean "BIG." Instead, creating great things requires a lot of small, hidden choices and moments. Each episode of the show, we bring those smaller things into the light to examine them: the tiny production techniques, the tough decisions, the highs and lows that go into making anything special.While we have a focus on serving makers and marketers who use their shows to support their brands, we venture far outside the marketing world to talk to some of the best minds in podcasting. You'll hear from producers and hosts who have decades of experience, and serial side project creators making their first podcasts.Each episode, we break down 1 show through 3 clips, and some other segments, too. It's all in the name of helping you return to work and make your audience's favorite podcast.Don't Forget to Join Playing Favorites:Join host Jay Acunzo's weekly newsletter, Playing Favorites, to get every new episode via email, plus one weekly idea written to you each Friday morning, all about making more resonant, more creative content. Subscribe at https://jayacunzo.com/newsletter