You've created the first episode of your private company podcast (sometimes called a corporate podcast) and you're happy with the result. Now you're wondering how to share it; how to turn your coworkers into listeners. If you want your internal company podcast to be successful, you need a launch plan. One of the major benefits ... Read more
You’ve launched your podcast and produced a few episodes. Now you’re wondering how to grow podcast listeners. Every podcaster turns their attention to this problem at some point. Except in a few viral cases (which you can’t depend on), there’s no shortcut here. You need reliable steps to grow your listener count. Then you need ... Read more
In this article, we help you understand vlogging, how it works, and how to get started. We'll even show you how to offer a vlog subscription.
As a podcaster, it's no secret that you want to use your show to make money. You love the medium, you love the work, and you love your audience, but at some point you want the show to compensate you for all of your effort. Earning Joe Rogan levels of cash takes time, but that ... Read more
The Shure SM7B is one of the most popular microphones in podcasting. In fact, it’s one of the most popular microphones in the entire entertainment industry. It’s the product of decades of acoustic development and sound research by the serious audiophiles at Shure.
Between text, images, videos, polls, and GIFs, there are lots of ways to create content for your Twitter followers. But sometimes Twitter’s 280-character limit just isn’t enough. Sometimes you want to tell a longer story. Well, you can! Despite Twitter’s limitations, you can write as much as you like by using a Twitter thread. This ... Read more
It’s always been difficult to rank podcasts well on Google and other search engines. This is because search engines like Google can only read text. It doesn’t have any way of knowing what’s said in your episode, so it doesn’t know which terms to rank it for. You can fight this problem a bit by ... Read more
Video is a key part of marketing. According to the Wyzowl's State of Video Marketing Survey, 92% of marketers say that video is an important part of their marketing strategy and 87% report that video gives them a positive ROI. Even more, 99% of marketers who currently use video say they plan to continue or ... Read more
When we talk to podcasters (both newcomers and veterans of this medium) the conversation always comes back to 2 things: How can I grow my audience? and How can I make a living as a podcaster? Growing your audience is a really broad topic that has a bunch of different factors and variables. The short ... Read more
If you interview guests for your podcast, there might come a time where a past guest objects to the content of an episode. Perhaps they feel that you edited them inappropriately. They might complain that your content misrepresents their current opinions. Or, after seeing the success of your show, they might start demanding payment. These ... Read more
Here at Castos, we're passionate about giving creators the ability to make a living from their craft and do it in a way that they control. Private podcasting and paid subscriptions are powerful means of achieving this goal for many podcasters. While the allure of paid podcast subscriptions in platforms like Apple Podcasts and Spotify ... Read more
One of the best ways to learn about the podcasting industry and make connections with other creators and professionals is to attend podcasting events and conferences. These events are valuable opportunities to build relationships with other podcasters, find unique ways to grow your show, and get a jump start on upcoming tools and trends. Which ... Read more
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