Podcasts can have a significant impact on the growth of your audience and customer base. By providing value with an informative, entertaining, and engaging show, potential customers will come to see you as an expert in your field – a true problem solver who can help them. But before you can introduce a podcast to ... Read more
Want to know how to build an email list for your podcast? Email marketing is a communication method that compliments nicely with podcasting. It gives you a way to send updates, notify about new episodes, tease upcoming episodes, ask for feedback, and engage your listeners in an intimate place. Do people really like email? Absolutely. ... Read more
Like many podcasters, you probably started podcasting using a USB microphone. Those are great tools for beginners, but after a while, you may notice that your sound quality isn’t up to the same standard as some of the best podcasts (even with a good homemade podcast studio). If you want to level up your podcast, eventually you’ll need to invest in an XLR microphone.
A podcast is a great medium to connect with your audience. Today's podcasters offer shows to listeners of all tastes and preferences. Although the podcast industry has been around for nearly 20 years, podcasting as we know it has grown massively over the last few years. About 70% of US citizens are currently aware of ... Read more
If you run your own business or intend to some day, it’s important to cover as much information as you can about the business world. Every nugget of wisdom you ingest increases the odds of business success. To help you learn from the best, we’ve put together this list of the best business podcasts. Action ... Read more
Over the last few months, our team has been hard at work delivering new updates to your favorite podcast hosting platform. After launching our Stripe integration to help our podcasters sell subscription podcasts, we started making changes to the overall design of our dashboards. As we build out the future of podcast subscriptions, it’s important ... Read more
Podcasts are an increasingly popular way to consume content. As of 2021, there were 120 million podcast listeners. That number is expected to surpass 160 million in 2023 and increase around 20 million each year. A 2022 survey found that 62% of US consumers listen to audio podcasts, up from 57% in the previous year. ... Read more
Podcasters and other content creators understand the difficulties of capturing clear audio. You need the right environment, workflow, and tools. The equipment can add up quickly. RØDE addressed this problem with the RODECaster Pro, a unique audio mixing deck with a focus on podcasting. You can record multiple people, add audio enhancements, and even background ... Read more
Starting a YouTube channel has never been easier, or more competitive. With over two billion monthly users watching a billion hours of video daily, YouTube remains the second-largest search engine after Google. That means opportunity still exists for creators who bring value, clarity, and consistency. But here’s the reality: there are now over 160 million ... Read more
It’s no surprise that YouTube quietly edged out Spotify to become the largest podcast consumption platform in the US. At least for now. Lots of podcasters struggle with discoverability and with YouTube as the world’s second largest search engine, why wouldn’t you want to have your audio sent to that platform? With Facebook shutting down ... Read more
For online course creators, one of the best ways to market your business and scale your audience is to provide unique value adds that attract new students and keep current students engaged. Today, we're excited to announce that Castos' Podcasting Plugin for WordPress, Seriously Simple Podcasting, now integrates directly with LifterLMS, the industry-leading course software ... Read more
Are you looking to start an internal company podcast? Want to know the decisions, tools, and steps you must take to start your own corporate podcast? An internal company podcast is just a private podcast designed for internal communications. It isn’t available to the general public. The private podcast feed isn’t listed anywhere online. It’s ... Read more
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