Podcasting is becoming one of the most popular media formats. It’s not just for comedians and true crime shows anymore. Companies of all sizes are now using the corporate training podcast to connect with employees and teach them valuable information. In this article, we’d like to explore corporate training podcasts. We’ll discuss why they’re valuable ... Read more
Employers are turning to podcasts to communicate with their people because other methods of communication have grown stale and outdated. No one wants to read another email or join their company’s private Facebook group. No one has the mental space for another Slack channel. This is organizations are turning to the employee communication podcast. “If you ... Read more
Like most podcasters, you aren’t satisfied just making podcast episodes. You want people to hear them as well! So once you’ve released a few episodes (at least three), it’s time to consider podcast syndication. That is, you need to think about how you’ll distribute your show. Podcast syndication can mean a lot of things, but ... Read more
It’s no secret that the true crime genre dominates the podcast landscape. But this murder minded audience is more than just a ravenous audio demographic. They are also a useful resource to law enforcement and families seeking justice. There are 250,000 unsolved murders in the United States with another 6000 each year. Overworked detectives are ... Read more
If you’ve ever looked into ramping up your podcast marketing efforts, you’ve probably heard of the term search engine optimization, or SEO. Search engine optimization is an area of digital marketing that involves creating content, building links, and tweaking your website to improve your search engine rankings. Essentially, when someone types a relevant query into ... Read more
Today is a big day, a day in which we announce the rollout of a feature that many of you have been asking for: Multiple User Support. You can now invite your team to help manage your podcast and can add as many additional users to your Castos account as you'd like. Access For New ... Read more
Why is growing your podcast audience so difficult? Podcasts present a few unique challenges compared to other types of content: Podcasts are usually audio-only, which means it’s difficult to grab someone’s attention Audio is not as inherently shareable as text or video It’s difficult to discover new podcasts and podcast episodes Growing your podcast listenership ... Read more
Tired of Zoom? You aren’t alone. Zoom (and similar video meeting platforms) have become a big part of our lives during the pandemic, especially if you work from home. But logging in for your morning Zoom standup can be exhausting and time consuming, which is why many people are looking for a Zoom alternative. Zoom ... Read more
For the recent 2.5.0 release of Seriously Simple Podcasting, we updated the Castos Player that was originally added to the plugin back in December of 2017. The original iteration of the player was included to give podcasters a customizable, great-looking HTML media player for their podcast sites. It was the same player we used on ... Read more
An interview podcast — a host speaking with a guest or two, over Zoom or in-person — is the easiest way to start building your authority, and get to grips with the medium of podcasting. In the countless hours of podcast editing I’ve done, hearing the work people want me to advise on, and being ... Read more
One of the classic signs of a poorly produced podcast is reverb: the painful sound of a mic picking up the same soundwaves over and over. If your audio is full of reverb, your listeners will dismiss you as an amateur performer with an incomprehensible show. Reverb can be useful as an effect, like when ... Read more
Let’s be real. Podcasting is a moody business. It is one thing to sit down in front of the mic when you’re calm, clear-headed, well-prepared, and operating from a basic belief that what you have to say is helpful or interesting. It is a completely different deal to sit down with the mic when you’re ... Read more
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