Author
Dennis Hammer is a content strategist at Castos with 8+ years in digital media. He's worked with 200+ podcasters on content strategy and has produced training materials used by 50,000+ creators. His work has been cited by Podnews, Forbes, TechCrunch, and hundreds of other podcasting, YouTube, and marketing publications.
Would you like to be more efficient and consistent with your podcasting? If so, you need to know how to batch record episodes. Batch recordings are when you create multiple podcast episodes in one sitting, rather than recording them in separate sessions. This method is a great way to record efficiently and maintain your podcast ... Read more
It's no secret that podcasts that rank higher on Apple Podcasts charts get more listeners. When people look for new podcast, they gravitate toward the top shows on the charts. So like a lot of podcasters, you probably want to see your podcast rankings against the other top podcasts. Checking your podcast rankings regularly is ... Read more
We're going over some step-by-step instructions on how to find your RSS feed and submit your podcast to Apple Podcasts. We’ll also help you troubleshoot some common submission errors. If you’re ready to launch your podcast, one of the first tasks on your to-do list is to submit your podcast to Apple Podcasts (formerly iTunes). ... Read more
Podcast intros and outros give your episodes polish and personality. They raise the production value of your show and help you compete with the other 750,000 podcasts. What are podcast intros and outros? Want to know how to end a podcast? Frankly, you have a lot of flexibility here. Your intros and outros can be ... Read more
A podcast website is a critical part of your brand. Every successful show has one. If you want your audience to take you seriously, you’ll need one as well. Fortunately, you don’t need a developer or a big budget to create your own podcast website. In this article, we’ll explain why you need your own ... Read more
Recording great audio takes some practice, but you can skip a lot of the trial-and-error with these podcast recording tips. No amount of editing will make terrible source audio sound great so practice these to-the-point strategies to capture clean podcast recordings from the start. Why do you need these podcast tips? Because better a better recording ... Read more
Many podcasters don’t consider podcast show notes as an important part of publishing new episodes. It’s easy to see why–podcasts are meant to be consumed audibly so are there any benefits of spending time creating written content? As we publish new episodes of Audience, we’re increasingly seeing why writing show notes is an important part ... Read more
Wondering about podcast formats? Looking for advice on how to structure your show? FACT: Choosing a format for your show is one of the first decisions you'll have to make when planning your podcast. You'll need to know your format before you give it a name and create cover artwork, and certainly before you record ... Read more
This is the most complete guide to publishing and uploading a podcast with a list of all podcast directories you should be using. The most impactful way to grow an audience is to publish and upload a podcast across every podcast directory. From podcast aggregators big and large, your show should be available anywhere people ... Read more
If you sell ads for your podcast or you’ve begun pitching potential sponsors, you’ve probably heard of dynamic ad insertion for podcasts. It's a growing trend that will undoubtedly become more popular over the next few years. According to an IAB study, dynamic ads represented almost 42% of podcast ads in 2017. What is this ... Read more
Podcast sponsorships are the simplest and most lucrative way to monetize a podcast. You know it’s important to develop your podcast a bit before you hunt for sponsors, but when is the right time to start? How do you know if your podcast is ready for sponsors? Truthfully, there’s no clear answer here. We wish ... Read more
There’s a lot to know about podcast advertising. It can feel a bit overwhelming at first, especially if you court sponsors who know how to play the game. To help you wrap your head around the business, we’ve put together this podcast advertising glossary. It’s full of important terms you need to know to successfully ... Read more
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