Author
Dennis Hammer is a content strategist at Castos with 8+ years in digital media. He's worked with 200+ podcasters on content strategy and has produced training materials used by 50,000+ creators. His work has been cited by Podnews, Forbes, TechCrunch, and hundreds of other podcasting, YouTube, and marketing publications.
If you're looking to make your podcast available across Google's networks of products, you've come to the right place. This tutorial will teach you how to submit your podcast to Google Podcasts. Currently, Android devices are still the most widely used type of smartphone in the world. If your show isn’t listed with Google, you’re ... Read more
As the owner or manager of a business, you know the importance of giving your team all the resources they need to be successful. Better tools in the hands of good people means better efficiency and effectiveness. This is especially true for your sales team. They need a toolbox of resources to convert leads, make ... Read more
Like many organizations, you probably have clear policies and procedures for communicating with vendors, partners, applicants, and customers. But do you have the same guidelines for communicating with your own team? Do you have an internal communications plan? What Are Internal Communications? Internal communications is an interdisciplinary process of promoting effective communications within an organization. ... Read more
If you’re like most companies, you struggle keeping your employees engaged. A study by Deloitte University Press found that 87% of organizations cite engagement as one of their top challenges. That explains why 3 out of 4 employees are open to or looking for a new job. Poor engagement usually stems from poor communication. Employees ... Read more
We spend a lot of time trying to learn everything we can about podcasting. We work, breath, and talk podcasting every day. We aren’t too proud to admit that there are lots of online experts and resources we consult to learn new things and make sure our methods are valuable and accurate. Today, we want ... Read more
Not a fan of editing your show? You aren't alone. A LOT of podcasters prefer to outsource this part of their content to one of the best podcast editing services. Let someone else add your music and bumpers, adjust your levels, and remove that unavoidable sneeze. The right podcast editing service could be a big ... Read more
Aside from your podcast artwork and your show’s name, potential listeners use your podcast description or podcast summary to decide whether they’ll listen to your show. This makes it a critical element that you absolutely must get right if you want to promote your podcast. If your description is bad – or missing entirely – ... Read more
We all want to be a little healthier and happier. But that won't happen on its own. You can't create a healthier body and mind, or grow as a person, without the right information and resources. That's why we've put together this list of the best health and wellness podcasts. The following shows are hosted ... Read more
Stories play a powerful role in our culture. They don’t just entertain and inform us. They are tools to create connections between people. So it’s no surprise that people love storytelling podcasts. A storytelling podcast is any show where episodes are structured as narratives. Each episode could be its own complete narrative, but in some ... Read more
“Should I get a USB microphone or an XLR microphone?” We hear that question all the time from veteran and amateur podcasters alike. They each have positives and negatives, so there’s never a clear winner. If you’re a new podcaster, you’re probably looking for a microphone that’s affordable (because you aren’t ready to invest a ... Read more
A key way to grow your podcast is to make it available wherever listeners prefer to consume podcast episodes. That’s why we recommend submitting your show to every podcast directory you can, including Pandora Podcasts. If you've ever wondered how to submit a podcast to Pandora, you're in the right place. According to Pandora’s parent ... Read more
Why do all the top podcasts have video as well? Because YouTube has 2 billion logged-in users (and growing), which makes it a powerful place to grow your audience. In fact, 43% of monthly podcast listener say they’ve enjoyed podcast content on YouTube in the last year, which means you probably have potential fans browsing YouTube for content ... Read more
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