Author
Dennis Hammer is a content strategist at Castos with 8+ years in digital media. He's worked with 200+ podcasters on content strategy and has produced training materials used by 50,000+ creators. His work has been cited by Podnews, Forbes, TechCrunch, and hundreds of other podcasting, YouTube, and marketing publications.
Wondering how to upload a podcast to YouTube? Smart idea! Part of growing a podcast means making your content accessible anywhere your audience will see it. This is why it’s best practice to upload your show to as many podcast listening apps as possible like Spotify and iTunes. You can grow exponentially by leveraging multiple ... Read more
Do you wonder how to announce your podcast effectively? Looking for ways to promote the show to your email list? FACT: There are many ways to market your podcast. One important strategy is to promote new episodes to your email list. In order to maximize the traffic you get from your audience, use this post ... Read more
Facebook is a diverse platform, perfect for sharing different kinds of content like images, video, gifs, and text-based posts. More recently, the popularity of Facebook groups has added to the list of reasons why the channel is a key pillar to any social media promotional strategy. Facebook is one of the best platforms to promote ... Read more
If you’re looking to learn how to promote a podcast to grow a listenership, you’re in the right place! Now that your show has launched and you are consistently producing content, you’ll need to promote each new episode. The following is a basic podcast promotion list for each episode. This is a generic podcast promotion ... Read more
Engaging podcast content takes time and work, but it’s worth the investment. The biggest reason to focus on producing compelling podcast episodes are their ability to help you build a loyal fan base. These listeners tune in to your show every week, help it succeed by leaving positive reviews, and sharing your content with friends. ... Read more
Hosting a podcast interview is a lot harder than it sounds. It’s not a simple as having a friendly chat in front of a pair of microphones. If you don’t prepare, you could end up with a boring interview that fails to entertain your listeners and bad reviews. Or worse, your interview could erode into ... Read more
You’re ready to monetize your podcast and you’ve decided to sell ads. Now you need to know how to get podcast sponsors. Sponsorships are one of the most popular and effective ways to create revenue with your podcast. Podcast advertising is attractive to advertisers because it’s an intimate format where listeners develop strong bonds with ... Read more
There a lot of podcasts these days, which means getting discovered through iTunes is harder than ever. If you want your podcast to be successful, you can’t wait for listeners to show up on their own. You’ll have to market your show in other ways, such as social media. Social media is a powerful tool ... Read more
As a podcast host, your content isn’t your only concern. Your delivery is just as important, so it’s critical that you understand how to speak slowly. Why is fast talking a problem? Because it usually leads to confusion. Podcast listeners are naturally lazy. They don’t want to work hard to understand your episodes. If you ... Read more
Here’s a hard truth: Not everyone will like your podcast. In fact, some people might strongly dislike it. If you hope to be successful, you must know how to deal with bad reviews. Bad reviews aren’t the end of the world, but they can affect the growth of your audience. Listeners often browse reviews before ... Read more
One of the best ways to create valuable content for your listeners is to invite influential and insightful guests on to your show. The right influencer can impress your podcast community, give your podcast a powerful boost, and make you some money. But podcasts guests won’t volunteer on their own, which is why it’s important to ... Read more
Have you ever followed a TV show that was bounced across stations and time slots or suddenly canceled without warning? It’s terribly frustrating. Your podcast listeners feel the same way when you fail to follow a podcast editorial calendar and deliver your episodes inconsistently. Podcast listeners are generally more engaged with the content than, say, ... Read more
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