Author
Dennis Hammer is a content strategist at Castos with 8+ years in digital media. He's worked with 200+ podcasters on content strategy and has produced training materials used by 50,000+ creators. His work has been cited by Podnews, Forbes, TechCrunch, and hundreds of other podcasting, YouTube, and marketing publications.
Podcast intros and outros give your episodes polish and personality. They raise the production value of your show and help you compete with the other 750,000 podcasts. What are podcast intros and outros? Want to know how to end a podcast? Frankly, you have a lot of flexibility here. Your intros and outros can be ... Read more
A podcast website is a critical part of your brand. Every successful show has one. If you want your audience to take you seriously, you’ll need one as well. Fortunately, you don’t need a developer or a big budget to create your own podcast website. In this article, we’ll explain why you need your own ... Read more
Recording great audio takes some practice, but you can skip a lot of the trial-and-error with these podcast recording tips. No amount of editing will make terrible source audio sound great so practice these to-the-point strategies to capture clean podcast recordings from the start. Why do you need these podcast tips? Because better a better recording ... Read more
Many podcasters don’t consider podcast show notes as an important part of publishing new episodes. It’s easy to see why–podcasts are meant to be consumed audibly so are there any benefits of spending time creating written content? As we publish new episodes of Audience, we’re increasingly seeing why writing show notes is an important part ... Read more
Wondering about podcast formats? Looking for advice on how to structure your show? FACT: Choosing a format for your show is one of the first decisions you'll have to make when planning your podcast. You'll need to know your format before you give it a name and create cover artwork, and certainly before you record ... Read more
The complete, up-to-date list of podcast directories worth publishing to in 2026: Apple Podcasts, Spotify, YouTube Music, Amazon Music, and more, with the exact submission steps for each. All you need to get started is your podcast's RSS feed ... Read more
If you sell ads for your podcast or you’ve begun pitching potential sponsors, you’ve probably heard of dynamic ad insertion for podcasts. It's a growing trend that will undoubtedly become more popular over the next few years. According to an IAB study, dynamic ads represented almost 42% of podcast ads in 2017. What is this ... Read more
There’s a lot to know about podcast advertising. It can feel a bit overwhelming at first, especially if you court sponsors who know how to play the game. To help you wrap your head around the business, we’ve put together this podcast advertising glossary. It’s full of important terms you need to know to successfully ... Read more
Wondering how to upload a podcast to YouTube? Smart idea! Part of growing a podcast means making your content accessible anywhere your audience will see it. This is why it’s best practice to upload your show to as many podcast listening apps as possible like Spotify and iTunes. You can grow exponentially by leveraging multiple ... Read more
Do you wonder how to announce your podcast effectively? Looking for ways to promote the show to your email list? FACT: There are many ways to market your podcast. One important strategy is to promote new episodes to your email list. In order to maximize the traffic you get from your audience, use this post ... Read more
Facebook is a diverse platform, perfect for sharing different kinds of content like images, video, gifs, and text-based posts. More recently, the popularity of Facebook groups has added to the list of reasons why the channel is a key pillar to any social media promotional strategy. Facebook is one of the best platforms to promote ... Read more
If you’re looking to learn how to promote a podcast to grow a listenership, you’re in the right place! Now that your show has launched and you are consistently producing content, you’ll need to promote each new episode. The following is a basic podcast promotion list for each episode. This is a generic podcast promotion ... Read more
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