Castos
Dennis Hammer

Author

Dennis Hammer

Dennis Hammer is a content strategist at Castos with 8+ years in digital media. He's worked with 200+ podcasters on content strategy and has produced training materials used by 50,000+ creators. His work has been cited by Podnews, Forbes, TechCrunch, and hundreds of other podcasting, YouTube, and marketing publications.

Podcast Recording Tips
Podcast Production

22 Podcast Recording Tips for Polished Episodes and High-Quality Audio

Recording great audio takes some practice, but you can skip a lot of the trial-and-error with these podcast recording tips. No amount of editing will make terrible source audio sound great so practice these to-the-point strategies to capture clean podcast recordings from the start. Why do you need these podcast tips? Because better a better recording ... Read more

Dennis Hammer
Dennis Hammer · · 11 min read
podcast show notes
Podcast Production

How to Write Better Podcast Show Notes (with 3 Templates)

Many podcasters don’t consider podcast show notes as an important part of publishing new episodes. It’s easy to see why–podcasts are meant to be consumed audibly so are there any benefits of spending time creating written content? As we publish new episodes of Audience, we’re increasingly seeing why writing show notes is an important part ... Read more

Dennis Hammer
Dennis Hammer · · 15 min read
Launching Podcast

8 Podcast Formats To Consider For Your Show

Wondering about podcast formats? Looking for advice on how to structure your show? FACT: Choosing a format for your show is one of the first decisions you'll have to make when planning your podcast. You'll need to know your format before you give it a name and create cover artwork, and certainly before you record ... Read more

Dennis Hammer
Dennis Hammer · · 27 min read
featured dynamic insertion ad podcasts
Podcast Monetization

Dynamic Ad Insertion for Podcasts: Are They Right For Your Show?

If you sell ads for your podcast or you’ve begun pitching potential sponsors, you’ve probably heard of dynamic ad insertion for podcasts. It's a growing trend that will undoubtedly become more popular over the next few years. According to an IAB study, dynamic ads represented almost 42% of podcast ads in 2017. What is this ... Read more

Dennis Hammer
Dennis Hammer · · 10 min read
upload a podcast to youtube
Launching Podcast

How to Upload a Podcast to YouTube

Wondering how to upload a podcast to YouTube? Smart idea! Part of growing a podcast means making your content accessible anywhere your audience will see it. This is why it’s best practice to upload your show to as many podcast listening apps as possible like Spotify and iTunes. You can grow exponentially by leveraging multiple ... Read more

Dennis Hammer
Dennis Hammer · · 19 min read
promote your podcast to your email list
Podcast Promotion

Podcast Announcement: How To Promote Podcast To an Email List

Do you wonder how to announce your podcast effectively? Looking for ways to promote the show to your email list? FACT: There are many ways to market your podcast. One important strategy is to promote new episodes to your email list. In order to maximize the traffic you get from your audience, use this post ... Read more

Dennis Hammer
Dennis Hammer · · 9 min read
promote a podcast on facebook
Podcast Promotion

Six Key Steps to Promote a Podcast On Facebook

Facebook is a diverse platform, perfect for sharing different kinds of content like images, video, gifs, and text-based posts. More recently, the popularity of Facebook groups has added to the list of reasons why the channel is a key pillar to any social media promotional strategy. Facebook is one of the best platforms to promote ... Read more

Dennis Hammer
Dennis Hammer · · 14 min read
How to Promote a Podcast: 2019 Ultimate Guide
Podcast Promotion

How to Promote a Podcast Episode in 2026

If you’re looking to learn how to promote a podcast to grow a listenership, you’re in the right place! Now that your show has launched and you are consistently producing content, you’ll need to promote each new episode. The following is a basic podcast promotion list for each episode. This is a generic podcast promotion ... Read more

Dennis Hammer
Dennis Hammer · · 13 min read
engaging podcast content
Podcast Production

13 Tips to Create Engaging Podcast Content

Engaging podcast content takes time and work, but it’s worth the investment. The biggest reason to focus on producing compelling podcast episodes are their ability to help you build a loyal fan base. These listeners tune in to your show every week, help it succeed by leaving positive reviews, and sharing your content with friends. ... Read more

Dennis Hammer
Dennis Hammer · · 8 min read
podcast interview
Launching Podcast

How to Prepare To Conduct An Amazing Podcast Interview

Hosting a podcast interview is a lot harder than it sounds. It’s not a simple as having a friendly chat in front of a pair of microphones. If you don’t prepare, you could end up with a boring interview that fails to entertain your listeners and bad reviews. Or worse, your interview could erode into ... Read more

Dennis Hammer
Dennis Hammer · · 8 min read