Author
Dennis Hammer is a content strategist at Castos with 8+ years in digital media. He's worked with 200+ podcasters on content strategy and has produced training materials used by 50,000+ creators. His work has been cited by Podnews, Forbes, TechCrunch, and hundreds of other podcasting, YouTube, and marketing publications.
Stories play a powerful role in our culture. They don’t just entertain and inform us. They are tools to create connections between people. So it’s no surprise that people love storytelling podcasts. A storytelling podcast is any show where episodes are structured as narratives. Each episode could be its own complete narrative, but in some ... Read more
“Should I get a USB microphone or an XLR microphone?” We hear that question all the time from veteran and amateur podcasters alike. They each have positives and negatives, so there’s never a clear winner. If you’re a new podcaster, you’re probably looking for a microphone that’s affordable (because you aren’t ready to invest a ... Read more
A key way to grow your podcast is to make it available wherever listeners prefer to consume podcast episodes. That’s why we recommend submitting your show to every podcast directory you can, including Pandora Podcasts. If you've ever wondered how to submit a podcast to Pandora, you're in the right place. According to Pandora’s parent ... Read more
Why do all the top podcasts have video as well? Because YouTube has 2 billion logged-in users (and growing), which makes it a powerful place to grow your audience. In fact, 43% of monthly podcast listener say they’ve enjoyed podcast content on YouTube in the last year, which means you probably have potential fans browsing YouTube for content ... Read more
When we started Castos, our goal was to support podcasters in any way we can. We wanted to make podcasting as simple and pain-free as possible so you can focus on creating great content and growing your audience. That goal is still alive today. Over time, we've created more Castos features that serve that purpose. ... Read more
New podcasters always ask the same question before they take the plunge: "How do podcasts make money?" They want to know what the reward will be before they invest their time and energy growing a podcast audience. Furthermore, how much money can podcasters make? To be frank, most make $0. In fact, many podcasts have ... Read more
Full disclosure: there is some debate about how podcast directories count podcast downloads versus listens. However, both measurements represent a podcast's audience and the number of people who routinely consume its content. For us, increasing a podcast's downloads ties directly to increasing its total number of subscribers. Many listening platforms automatically download new episodes for ... Read more
Think back to the last time you browsed for a podcast to listen to. You probably picked an interesting category and explored whatever appeared on top. And you probably chose a show that was fairly close to the top of the list (at least in the top 100 of the Apple podcast charts). That’s how ... Read more
If you want your podcast to grow quickly (and honestly, who doesn’t?), you need to grab as much exposure as possible. Landing your show in iTunes’ New and Noteworthy category is a powerful way to put your show in front of countless listeners. The New and Noteworthy category is a game-changer for new shows. It ... Read more
While advertising is the most common way to monetize your podcast, it’s certainly not your only option. Financially successful podcasters squeeze every little bit of revenue out of their show by using multiple monetization techniques. One of the simplest ways to monetize a podcast is to sell what you’re good at: podcast content. By selling ... Read more
It’s no secret that audio quality is critical to the success of a podcast. Your listeners want a smooth and pleasant listening experience. This means your voice needs to be rich and clear and there shouldn’t be any distracting sounds. You can fix a lot of things during editing, but that takes time and energy ... Read more
Like all podcasters, you want your content to live forever. You want new listeners to find your episodes years after you publish. You may be on episode 575, but you still want new fans to enjoy episode 001. The only way to make your content last is by publishing evergreen episodes. In this article, we’d ... Read more
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