Dennis Hammer

Author

Dennis Hammer

Dennis Hammer is a content strategist at Castos with 8+ years in digital media. He's worked with 200+ podcasters on content strategy and has produced training materials used by 50,000+ creators. His work has been cited by Podnews, Forbes, TechCrunch, and hundreds of other podcasting, YouTube, and marketing publications.

how to record a podcast
Podcast Production

How to Record a Podcast: A Super Simple Podcast Recording Workflow

If you’re at the beginning of your podcasting adventure, you probably want to know how to record a podcast. This is the most intimidating step for many new podcasters. It’s okay if you feel nervous, but don’t let it stop you from starting your podcast. In truth, recording an episode is surprisingly easy, it just ... Read more

Dennis Hammer
Dennis Hammer · · 16 min read
Launching Podcast

What is a podcast? (+ easiest way to start in 2025)

A podcast is a digital audio series that people subscribe to and listen to on-demand through apps like Apple Podcasts or Spotify. It's essentially your own radio show that builds direct relationships with your audience and can become a powerful business and marketing tool. But here's the rub: A lot of people think creating a ... Read more

Dennis Hammer
Dennis Hammer · · 22 min read
how to monetize a podcast
Private Podcasting

Why a Private Podcast and Membership Site are the Best Ways to Monetize your Podcast

Running a podcast is hard work, especially if you’re a one-person operation. It’s only natural to wonder — do podcasts make money? Yes! Many creators have found that podcasts are an excellent income stream. You can make money podcasting with any audience size, but it’s important to choose the right monetization method for your show. ... Read more

Dennis Hammer
Dennis Hammer · · 8 min read
Podcast Production

How Long Should a Podcast Episode Be?

One of the top questions we get from new podcasters is this: “How long should a podcast episode be?”  Sadly, all shows and hosts are different, so there’s no clear answer that applies to every podcast. Some shows last hours, some just last a few minutes. The length of your content depends on a number ... Read more

Dennis Hammer
Dennis Hammer · · 8 min read
Launching Podcast

How to Find the Perfect Podcast Niche (8 Considerations)

Choosing a podcast niche is one of the first steps in starting a podcast. There’s little you can do until you make this decision.  Many podcasters know right away what they want to produce a show about. In fact, the niche often comes first before they decide to start a show. They think, “I want ... Read more

Dennis Hammer
Dennis Hammer · · 8 min read
Launching Podcast

When and How to Change a Podcast Name

Are you wondering how to change a podcast name? It’s a daunting task, especially considering all the time and energy you spent producing content and growing your audience. Your name is your show’s identity. Will you screw everything up by making such a fundamental change? Fortunately, a podcast name change isn't like starting anew. Plenty ... Read more

Dennis Hammer
Dennis Hammer · · 10 min read
Private Podcasting

How to Start a Church Podcast (6 Simple Steps)

As a church, you are already producing engaging content for your audience each week, so starting a church podcast is a simple but powerful way to serve your congregation and reach new audiences. Plus, it’s easy to set up. Since you already have the content, it’s also inexpensive.  In this article, we're going to explain ... Read more

Dennis Hammer
Dennis Hammer · · 8 min read
Podcast for Education
Launching Podcast

How to Create a Podcast for Education

The pandemic taught us that education must be flexible. We can’t expect the old models to work forever. Educators and students need to be tech-savvy and willing to try new methods to continue learning, independent of location and time.  In-person learning will always have a place, of course, but other tools are becoming critical to ... Read more

Dennis Hammer
Dennis Hammer · · 8 min read
4 Descript Features That Make Editing Easier — and Podcasts Better
Podcast Production

4 Descript Features That Make Editing Easier — and Podcasts Better

Ernest Hemingway once wrote that “the only kind of writing is rewriting.” He meant, essentially, that good writing requires a ton of self-editing.  The same goes for any other type of creative work, including podcasts. There’s a great distance between the initial spark of an idea and finished, polished content with the power to captivate ... Read more

Dennis Hammer
Dennis Hammer · · 6 min read
podcasting productivity
Podcast Production

11 Ways to Boost Your Podcasting Productivity

Podcasting is a lot of work. It takes hours – sometimes tens of hours – just to produce a single episode. Plus, podcasting probably isn’t your full time job. Podcasting has to fit into the rest of your life, so it’s important to work as efficiently as possible. In this article, we’re going to give ... Read more

Dennis Hammer
Dennis Hammer · · 10 min read
branded podcasts
Private Podcasting

Why Every Company Should Start a Branded Podcast

Are you intrigued by the idea of a branded podcast? Wondering whether you should start one for your brand? Storytelling has been a key component of brand marketing for decades. Companies use stories, culture, education, and entertainment to build their brands, showcase their values, and further their missions. And so, considering the popularity of podcasting, ... Read more

Dennis Hammer
Dennis Hammer · · 8 min read
Podcast Promotion

How to Get More Traffic to Your Show with Podcast Audiograms

Are you wondering whether to promote a podcast with Audiograms? Looking for more advice on how to do it? Sharing your episodes is a key part of podcast promotion. But in order to drive traffic from social media to your show, you need to post highly engaging content. Text posts and images are great (and ... Read more

Dennis Hammer
Dennis Hammer · · 9 min read