Author
Dennis Hammer is a content strategist at Castos with 8+ years in digital media. He's worked with 200+ podcasters on content strategy and has produced training materials used by 50,000+ creators. His work has been cited by Podnews, Forbes, TechCrunch, and hundreds of other podcasting, YouTube, and marketing publications.
Running a podcast is hard work, especially if you’re a one-person operation. It’s only natural to wonder — do podcasts make money? Yes! Many creators have found that podcasts are an excellent income stream. You can make money podcasting with any audience size, but it’s important to choose the right monetization method for your show. ... Read more
One of the top questions we get from new podcasters is this: “How long should a podcast episode be?” Sadly, all shows and hosts are different, so there’s no clear answer that applies to every podcast. Some shows last hours, some just last a few minutes. The length of your content depends on a number ... Read more
Choosing a podcast niche is one of the first steps in starting a podcast. There’s little you can do until you make this decision. Many podcasters know right away what they want to produce a show about. In fact, the niche often comes first before they decide to start a show. They think, “I want ... Read more
Are you wondering how to change a podcast name? It’s a daunting task, especially considering all the time and energy you spent producing content and growing your audience. Your name is your show’s identity. Will you screw everything up by making such a fundamental change? Fortunately, a podcast name change isn't like starting anew. Plenty ... Read more
As a church, you are already producing engaging content for your audience each week, so starting a church podcast is a simple but powerful way to serve your congregation and reach new audiences. Plus, it’s easy to set up. Since you already have the content, it’s also inexpensive. In this article, we're going to explain ... Read more
The pandemic taught us that education must be flexible. We can’t expect the old models to work forever. Educators and students need to be tech-savvy and willing to try new methods to continue learning, independent of location and time. In-person learning will always have a place, of course, but other tools are becoming critical to ... Read more
Ernest Hemingway once wrote that “the only kind of writing is rewriting.” He meant, essentially, that good writing requires a ton of self-editing. The same goes for any other type of creative work, including podcasts. There’s a great distance between the initial spark of an idea and finished, polished content with the power to captivate ... Read more
Podcasting is a lot of work. It takes hours – sometimes tens of hours – just to produce a single episode. Plus, podcasting probably isn’t your full time job. Podcasting has to fit into the rest of your life, so it’s important to work as efficiently as possible. In this article, we’re going to give ... Read more
Are you intrigued by the idea of a branded podcast? Wondering whether you should start one for your brand? Storytelling has been a key component of brand marketing for decades. Companies use stories, culture, education, and entertainment to build their brands, showcase their values, and further their missions. And so, considering the popularity of podcasting, ... Read more
Are you wondering whether to promote a podcast with Audiograms? Looking for more advice on how to do it? Sharing your episodes is a key part of podcast promotion. But in order to drive traffic from social media to your show, you need to post highly engaging content. Text posts and images are great (and ... Read more
When you record a podcast in your home, background noise inevitably makes its way into your recording. Traffic, animals, air conditioners, and other people talking can create a ton of unwanted noise and a lot of extra editing work. Background noise is distracting and unprofessional. Your audience will forgive a few small sounds, but repeated ... Read more
Are you planning to make merchandise for your podcast? Looking for advice on how to use merch to grow your show? If you listen to a lot of podcasters (and as a podcaster yourself, you probably do), you undoubtedly hear every host plugging their podcast merchandise in each episode. When they release a new product ... Read more
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