Author
Dennis Hammer is a content strategist at Castos with 8+ years in digital media. He's worked with 200+ podcasters on content strategy and has produced training materials used by 50,000+ creators. His work has been cited by Podnews, Forbes, TechCrunch, and hundreds of other podcasting, YouTube, and marketing publications.
As a podcaster, it's no secret that you want to use your show to make money. You love the medium, you love the work, and you love your audience, but at some point you want the show to compensate you for all of your effort. Earning Joe Rogan levels of cash takes time, but that ... Read more
The Shure SM7B is one of the most popular microphones in podcasting. In fact, it’s one of the most popular microphones in the entire entertainment industry. It’s the product of decades of acoustic development and sound research by the serious audiophiles at Shure.
Between text, images, videos, polls, and GIFs, there are lots of ways to create content for your Twitter followers. But sometimes Twitter’s 280-character limit just isn’t enough. Sometimes you want to tell a longer story. Well, you can! Despite Twitter’s limitations, you can write as much as you like by using a Twitter thread. This ... Read more
It’s always been difficult to rank podcasts well on Google and other search engines. This is because search engines like Google can only read text. It doesn’t have any way of knowing what’s said in your episode, so it doesn’t know which terms to rank it for. You can fight this problem a bit by ... Read more
Video is a key part of marketing. According to the Wyzowl's State of Video Marketing Survey, 92% of marketers say that video is an important part of their marketing strategy and 87% report that video gives them a positive ROI. Even more, 99% of marketers who currently use video say they plan to continue or ... Read more
If you interview guests for your podcast, there might come a time where a past guest objects to the content of an episode. Perhaps they feel that you edited them inappropriately. They might complain that your content misrepresents their current opinions. Or, after seeing the success of your show, they might start demanding payment. These ... Read more
One of the best ways to learn about the podcasting industry and make connections with other creators and professionals is to attend podcasting events and conferences. These events are valuable opportunities to build relationships with other podcasters, find unique ways to grow your show, and get a jump start on upcoming tools and trends. Which ... Read more
Whether you’re a new podcaster or a veteran, it can be tough to come up with fresh podcast episode ideas. But if you want to keep your audience engaged, you have to give them something unique in each episode. To help you produce amazing content, we’ve put together this big list of engaging podcast episode ... Read more
If you intend to treat your podcast like a business, it's important to create a podcast business plan. This document is a key resource; a roadmap that will set your show up for success, even if you don’t plan to turn your show into a media empire. Many podcasters dive in without bothering with this ... Read more
If you’re new to podcasting, you’ve probably wondered, “How much does a podcast cost?” After all, who wants to jump into a new endeavor without understanding its cost? Honestly, this is a tough question to answer simply. There’s a wide range of potential expenses and several factors to consider. In this article, we’ll help you ... Read more
Are you looking for the best microphone to record your podcast? Struggling to figure out which podcasting microphone would be ideal for you? You're in the right place, then. Below, we take a closer look at the eight absolutely best microphones for podcasting. Castos is a participant in the Amazon Services LLC Associates Program. We ... Read more
The nature of education is changing. At one time, learning only took place in a classroom with rows of desks or tables and the teacher at the front scribbling on a blackboard. Now, however, education is far more complex and we experience it in diverse forms. This variety means that educators can choose the right ... Read more
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