Castos
Dennis Hammer

Author

Dennis Hammer

Dennis Hammer is a content strategist at Castos with 8+ years in digital media. He's worked with 200+ podcasters on content strategy and has produced training materials used by 50,000+ creators. His work has been cited by Podnews, Forbes, TechCrunch, and hundreds of other podcasting, YouTube, and marketing publications.

Use TikTok to Promote Your Podcast
Podcast Promotion

7 Ways to Use TikTok to Promote Your Podcast

If you're looking for a new way to promote your podcast, consider using TikTok. This short-form video content app has exploded in popularity in recent years. It offers a unique way to reach potential listeners. Its audience base consists of Gen Z and young adults, making it an ideal platform for reaching out to this ... Read more

Dennis Hammer
Dennis Hammer · · 9 min read
The Best Livestreaming Microphones
Podcast Equipment

The Best Livestreaming Microphones

Having a high quality microphone for livestreaming is essential to capturing the high quality sound that your viewers have come to expect from professionally produced channels, which is why it's important to pick up one of the best livestreaming microphones.

Dennis Hammer
Dennis Hammer · · 14 min read
podcast one sheet
Podcast Promotion

Podcast One Sheet: Examples and How to Make Your Own

Whether you’re a podcaster trying to market your show or a guest trying to get on podcasts, you need a simple way of introducing yourself and telling potential collaborators what you’re about. A podcast one sheet is the perfect tool to concisely tell your story.  In this article, we explain what a podcast one sheet ... Read more

Dennis Hammer
Dennis Hammer · · 8 min read
podcast Collaboration
Podcast Promotion

8 Effective Podcast Collaboration Strategies to Grow Your Show

Whether you’re a new or veteran podcaster, you’re always looking for ways to grow your audience. Social media marketing, email marketing, and blogging are useful techniques, but there’s one strategy that rises above the rest: podcast collaboration. If you listen to podcasts, you’ve probably seen this before: Your favorite host brings a guest on who ... Read more

Dennis Hammer
Dennis Hammer · · 9 min read
Launching Podcast

How Podcasting Fits In with the Rest of Your Brand’s Content

If you’re podcasting, there’s a good chance you’re creating other kinds of content as well. You might be blogging, sending email newsletters, posting on social media, vlogging, or doing something totally unique.  Fitting all of your content channels together can be challenging. If you do it well, you can create a comprehensive experience for your ... Read more

Dennis Hammer
Dennis Hammer · · 10 min read
company podcast buy in
Launching Podcast

Getting Buy-In (and Budget) for Your Company Podcast

Podcasts can have a significant impact on the growth of your audience and customer base. By providing value with an informative, entertaining, and engaging show, potential customers will come to see you as an expert in your field – a true problem solver who can help them. But before you can introduce a podcast to ... Read more

Dennis Hammer
Dennis Hammer · · 11 min read