Author
Dennis Hammer is a content strategist at Castos with 8+ years in digital media. He's worked with 200+ podcasters on content strategy and has produced training materials used by 50,000+ creators. His work has been cited by Podnews, Forbes, TechCrunch, and hundreds of other podcasting, YouTube, and marketing publications.
Whether you’re a new or veteran podcaster, you’re always looking for ways to grow your audience. Social media marketing, email marketing, and blogging are useful techniques, but there’s one strategy that rises above the rest: podcast collaboration. If you listen to podcasts, you’ve probably seen this before: Your favorite host brings a guest on who ... Read more
If you’re podcasting, there’s a good chance you’re creating other kinds of content as well. You might be blogging, sending email newsletters, posting on social media, vlogging, or doing something totally unique. Fitting all of your content channels together can be challenging. If you do it well, you can create a comprehensive experience for your ... Read more
Podcasts can have a significant impact on the growth of your audience and customer base. By providing value with an informative, entertaining, and engaging show, potential customers will come to see you as an expert in your field – a true problem solver who can help them. But before you can introduce a podcast to ... Read more
Want to know how to build an email list for your podcast? Email marketing is a communication method that compliments nicely with podcasting. It gives you a way to send updates, notify about new episodes, tease upcoming episodes, ask for feedback, and engage your listeners in an intimate place. Do people really like email? Absolutely. ... Read more
Like many podcasters, you probably started podcasting using a USB microphone. Those are great tools for beginners, but after a while, you may notice that your sound quality isn’t up to the same standard as some of the best podcasts (even with a good homemade podcast studio). If you want to level up your podcast, eventually you’ll need to invest in an XLR microphone.
If you run your own business or intend to some day, it’s important to cover as much information as you can about the business world. Every nugget of wisdom you ingest increases the odds of business success. To help you learn from the best, we’ve put together this list of the best business podcasts. Action ... Read more
Podcasts are an increasingly popular way to consume content. As of 2021, there were 120 million podcast listeners. That number is expected to surpass 160 million in 2023 and increase around 20 million each year. A 2022 survey found that 62% of US consumers listen to audio podcasts, up from 57% in the previous year. ... Read more
Podcasters and other content creators understand the difficulties of capturing clear audio. You need the right environment, workflow, and tools. The equipment can add up quickly. RØDE addressed this problem with the RODECaster Pro, a unique audio mixing deck with a focus on podcasting. You can record multiple people, add audio enhancements, and even background ... Read more
Are you looking to start an internal company podcast? Want to know the decisions, tools, and steps you must take to start your own corporate podcast? An internal company podcast is just a private podcast designed for internal communications. It isn’t available to the general public. The private podcast feed isn’t listed anywhere online. It’s ... Read more
You've created the first episode of your private company podcast (sometimes called a corporate podcast) and you're happy with the result. Now you're wondering how to share it; how to turn your coworkers into listeners. If you want your internal company podcast to be successful, you need a launch plan. One of the major benefits ... Read more
You’ve launched your podcast and produced a few episodes. Now you’re wondering how to grow podcast listeners. Every podcaster turns their attention to this problem at some point. Except in a few viral cases (which you can’t depend on), there’s no shortcut here. You need reliable steps to grow your listener count. Then you need ... Read more
In this article, we help you understand vlogging, how it works, and how to get started. We'll even show you how to offer a vlog subscription.
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