Author

Grace Lau

Grace Lau is the Director of Growth Content at Dialpad, an AI-powered cloud communication platform. She has over 10 years of experience in content writing and strategy, leading branded and editorial content and partnering with SEO and Ops teams.

Podcast Promotion

Podcast Marketing Strategy 101: How to Make Podcasts Fit in Your Marketing Funnel

Podcasts and marketing. They seem like two unlikely bedfellows, don’t they? Podcasts are all about slowing down, paying close attention, and engaging with something deeply. Marketing feels more frantic – trying to grab your audience’s attention by any means available. Marketing can often feel like the 30-second YouTube ads you impatiently wait to finish so ... Read more

Grace Lau · Nov 5, 2021 · 8 min read