PODCAST

PH034: Leah Bjornson and Jerrid Grimm from Pressboard Media and The Science of Storytelling podcast

00:33:04

Last updated

PH034: Leah Bjornson and Jerrid Grimm from Pressboard Media and The Science of Storytelling podcast

2 min read

Last updated

Today, I am joined by Leah Bjornson and Jerrid Grimm from Pressboard Media and The Science of Storytelling podcast. Leah is a content creator for the company and Jerrid is the founder and CEO. We discuss how storytelling can engage an audience with your brand. Everyone has a story and personal stories are the most interesting.

Leah tells me about approaching marketing from a 3-Act structure viewpoint. There is always a story to tell and often the people in a business have a story and don’t even realize it. Both Jerrid and Leah have great examples of when the person within the company provided an angle that revealed an engaging truth about the company and brand. Selling the story sells the brand.

Tune in to learn how to approach your business from a storyteller’s perspective and unleash your inner creative with your content.

Today’s highlights:

Resources:

Pressboard Media

Pressboard on LinkedIn

Pressboard on Twitter

Pressboard on Facebook

The Science of Storytelling

Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!


Craig Hewitt

Craig is the founder of Castos. When he's not busy podcasting, talking about podcasting, or helping others get started in this awesome medium he's hanging out with his wife, two children, and likely planning their next travel adventure.

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