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PH042: Selling Courses Through Your Podcast with Joe Casabona

00:24:54

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PH042: Selling Courses Through Your Podcast with Joe Casabona

1 min read

Last updated

On today’s episode of Podcast Hackers, Joe Casabona joins me to talk about how he sells courses through his podcast. We also talk about his history in development as an educator, how to create and sell a course, breaking down modules and lessons, finding your target audience, how a podcast audience can change, the importance of being intentional, ways to show the value of a course, how do you pivot to a product, and the disconnect that can happen with different guests.

Joe is a podcaster, educator, and developer. He has a Master’s Degree in Software Engineering, has been a teacher for over 10 years, and has been freelancing since 2002. His passion in educating and software has driven him to create “Creator Courses.” Creator Courses is a school for those who want to create online businesses.

Resources:

How I Built It – A podcast about building things on the web, website

Joe Casabona, website

Podcast Liftoff

Superfans by Pat Flynn, Amazon

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Craig Hewitt

Craig Hewitt is the founder and CEO of Castos, a podcast hosting platform serving 40,000+ brands. He's produced over 500 podcast episodes, helped launch 10,000+ shows, and has been in the podcasting industry since 2015. Craig has been featured in tech, startup, and podcasting publications like Startups For The Rest Of Us, PodNews, Mixergy, and dozens of other popular podcasts and YouTube channels. He also has spoken and sponsored Podcast Movement, the premier conference for podcasters. He is a supporter of PodcastIndex and the Podcasting 2.0 tag set.

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