Creating a private podcast is a popular way to distribute information to employees, members, or specific list of people. While traditional podcasts are available to the general public, a password protected RSS feed only grants access to those with the required credentials.
Recording a private podcast isn’t much different than a publicly available one. The key change is in the distribution.
In order to start podcasting privately, your podcast hosting provider needs to have a special set of features. So today, we’re excited to announce that a Private Podcasts are now available for all Castos users.
In this article, we’ll explain who would benefit from creating a private podcast and how to use Castos or WordPress to set it up.
What Is A Private Podcast?
As the name suggests, a private podcast is a podcast that isn’t readily available to the general public.
With conventional podcasts, you want your episodes available online and in directories like Apple Podcast or Spotify. Whereas with a private podcast, you want to limit who has access to your content.
This also means your RSS feed isn’t listed anywhere online, across podcast directories. Only you know the URL and personally distribute it to a specified group of people.
From a technical perspective in Castos, this also means your podcast episodes are not available on your show’s podcast page (i.e. the myshow.castos.com site).
When To Use A Private Podcast
If you want to limit access to content, you should consider creating a private podcast. There are a lot of common uses for password protected podcasts, here are the most popular scenarios:
- Corporate training courses: used within employee onboarding sessions, company-wide continuing education courses, or complement text or video trainings.
- Company-wide communications: used to distribute C-suite messages or regular company updates that are more personal than company-wide emails.
- Connect remote employees: used to communicate key information with distributed teams.
- E-learning courses: used to let only current members access a course’s podcast material.
- Premium content subscriptions: used to create special podcast content for select subset of listeners.
- Podcast content for Membership sites: Connect your existing membership site to your Castos account to automatically provide members with exclusive podcast content.
Anytime you have episodes that are only meant for a certain subset of your audience, private podcasting will allow you to restrict access and distribute the content as you see fit.
How To Launch A Private Internal Podcast For Your Company
If your company wants to create an corporate podcast that is only for internal use then restricting access to that content is vitally important. With this restriction in place your podcast team can feel more comfortable with sharing sensitive company information, knowing that only authorized individuals have access.
Let’s walk through the steps necessary to create your company’s internal private podcast:
Plan The Content
Any type of podcasting requires some good forethought before turning the mic on for the first time. It’s always best to outline two areas of your show before getting started:
- What is the goal of your podcast and who is it for?
- What will the first 10 episodes be about?
Answering these two questions in detail and agreeing on these points with your internal podcasting team will ensure that your show gets off to a good start in terms of alignment with corporate objectives.
Record The First Episodes
First things first when it comes to recording: a good podcasting microphone. Getting a high-quality USB microphone is a great option for almost all situations and doesn’t involve any additional gear that you might need to set up in your office.
Next comes selecting the right recording software for your podcast. Whether you’re recording in-person in the office or remotely amongst distributed team members picking the right software solution is key in capturing great sounding audio for your show.
For in-person recordings, we like using Quicktime if you’re on a Mac, and if you’re recording remote interviews our tool of choice is Squadcast.
Edit The Initial Episodes
Editing those initial episodes may seem like a daunting prospect (and it can be for many…if that’s you check out Castos Productions where take care of all of the back-end production work for you). If you’re more the Do If Yourself type, we’ve got you covered in this video where we walk through audio editing using Audacity:
Once you’ve mixed in the intro/outro, music, and main episode segments it’s time to look at publishing your first podcast and setting up the distribution of your show.
Set Up Controlled Distribution
A private podcast isn’t for everyone…literally. And with a private podcast for your company, it may even be more important to limit who can access this content.
Whether your host your podcast through Castos or another platform the most important thing is to determine how you will give access to just certain individuals. We walk through this setup process on the Castos platform below.
If all this seems overwhelming we’d love to help. Our PodcastMotor team has helped build internal company podcast for many of the brands you know and love. Check out more here.
How Does Private Podcasting Work In Castos?
To create a private podcast you typically want to do two things:
- Make all of your episodes hidden from the general public
- Restrict access to your show’s RSS feed to only your intended listeners
With Castos, you can configure the availability of your podcast content. Log into your Castos dashboard and on the Podcasts page, click “Settings” for the show you wan to make private.
Scroll down to the “Web Page Settings” area. There you will see an option to “Show Castos Pages”.
This is the setting where you can decide to either show or not show your episodes on your podcast’s webpage. Turning this setting off, you’re opting to hide episodes only from your podcast’s page.
The next step is to make the RSS feed for your show inaccessible to anyone that does not have the password. Castos can create a private RSS feed by opting to password protect it.
When using Private Podcasting, your RSS feed will still be live and active, but you can also opt to password protect that feed URL. You can do this in the “Distribution” area on the Podcast Settings page.
Once you protect the RSS feed, this URL is the one that you’ll share with those who you want access to your show. They can use it to manually subscribe to your private podcast in the app of their choice.
Private Podcasting With WordPress
Using our Seriously Simple Podcasting plugin, you can create a private podcast using a membership plugin.
We suggest Paid Memberships Pro for its ease of use and customizable settings. Upload new episodes using Seriously Simple Podcasting, then apply membership settings to restrict your content to certain audiences.
Important Reminder About Private Podcasting
An important thing to remember is that while the feed is password protected most listeners will download episodes to their phones. Once an episode has been downloaded from your feed onto a phone there is no way to retrieve or delete it.
So bear in mind that while your show is private and the feed is password protected, once someone has access to that feed they can download the episodes, which takes that content out of the realm of your control.
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