Are you intrigued by the idea of a branded podcast? Wondering whether you should start one for your brand? Storytelling has been a key component of brand marketing for decades. Companies use stories, culture, education, and entertainment to build their brands, showcase their values, and further their missions. And so, considering the popularity of podcasting, ... Read more
Podcasts are traditionally free for everyone to listen. You simply grab an episode using your favorite podcast listening app. But that isn't the only way to run a show. You can also be quite successful with a membership podcast. A membership podcast is a type of private podcast. Members must subscribe to listen. Episodes are ... Read more
Yesterday Apple's CEO Tim Cook announced that Apple would be rolling out their own version of individual, paid subscriptions to podcasts on their platform. This is a fantastic development for the podcasting industry, and for creators who want to directly monetize their content. Here at Castos, we've been screaming from the mountain tops for a ... Read more
Podcasting is becoming one of the most popular media formats. It’s not just for comedians and true crime shows anymore. Companies of all sizes are now using the corporate training podcast to connect with employees and teach them valuable information. In this article, we’d like to explore corporate training podcasts. We’ll discuss why they’re valuable ... Read more
Employers are turning to podcasts to communicate with their people because other methods of communication have grown stale and outdated. No one wants to read another email or join their company’s private Facebook group. No one has the mental space for another Slack channel. This is organizations are turning to the employee communication podcast. “If you ... Read more
Tired of Zoom? You aren’t alone. Zoom (and similar video meeting platforms) have become a big part of our lives during the pandemic, especially if you work from home. But logging in for your morning Zoom standup can be exhausting and time consuming, which is why many people are looking for a Zoom alternative. Zoom ... Read more
One of the best things about podcasting is its flexibility for both the podcaster, and the listener. Podcasting for the podcaster allows experimentation in a way other mediums might not. You can switch up format pretty easily and try different types of content. For the listener, the flexibility comes in when and how they listen. ... Read more
As the owner or manager of a business, you know the importance of giving your team all the resources they need to be successful. Better tools in the hands of good people means better efficiency and effectiveness. This is especially true for your sales team. They need a toolbox of resources to convert leads, make ... Read more
Like many organizations, you probably have clear policies and procedures for communicating with vendors, partners, applicants, and customers. But do you have the same guidelines for communicating with your own team? Do you have an internal communications plan? What Are Internal Communications? Internal communications is an interdisciplinary process of promoting effective communications within an organization. ... Read more
If you’re like most companies, you struggle keeping your employees engaged. A study by Deloitte University Press found that 87% of organizations cite engagement as one of their top challenges. That explains why 3 out of 4 employees are open to or looking for a new job. Poor engagement usually stems from poor communication. Employees ... Read more
Creating a private podcast offers new monetization opportunities for hobbyist and professional podcasters alike. Unlike selling sponsorships or promoting affiliate products, private podcasts generate income by offering listeners new access to you and your ideas. But private podcasts aren't run in a vacuum. Instead, the exclusive episodes are integrated with another tool, platform, or service ... Read more
Often when you're creating a podcast you want it to be open to anyone and everyone who wants to listen or subscribe. But sometimes you want to have a private podcast that's only intended for specific listeners. In these cases restricting access to who can subscribe to your show is important so that you can ... Read more
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