Video is a key part of marketing. According to the Wyzowl's State of Video Marketing Survey, 92% of marketers say that video is an important part of their marketing strategy and 87% report that video gives them a positive ROI. Even more, 99% of marketers who currently use video say they plan to continue or ... Read more
You can charge your listeners for podcast content using Stripe and Castos, and you do not need to run a second podcast to do it. Connect your Stripe account, create a product at the price you want, and a completed payment adds that listener to your feed automatically.
If you interview guests for your podcast, there might come a time where a past guest objects to the content of an episode. Perhaps they feel that you edited them inappropriately. They might complain that your content misrepresents their current opinions. Or, after seeing the success of your show, they might start demanding payment. These ... Read more
Here at Castos, we're passionate about giving creators the ability to make a living from their craft and do it in a way that they control. Private podcasting and paid subscriptions are powerful means of achieving this goal for many podcasters. While the allure of paid podcast subscriptions in platforms like Apple Podcasts and Spotify ... Read more
One of the best ways to learn about the podcasting industry and make connections with other creators and professionals is to attend podcasting events and conferences. These events are valuable opportunities to build relationships with other podcasters, find unique ways to grow your show, and get a jump start on upcoming tools and trends. Which ... Read more
Every podcast needs a great looking home base for their show. A place that you can guide listeners back to so they can learn more about you, your brand, and continue to engage with you from your podcast. And this website should NOT be your social media platform of choice, Spotify, or Apple Podcasts. It ... Read more
Whether you’re a new podcaster or a veteran, it can be tough to come up with fresh podcast episode ideas. But if you want to keep your audience engaged, you have to give them something unique in each episode. To help you produce amazing content, we’ve put together this big list of engaging podcast episode ... Read more
Editing your recordings, writing show notes, designing episode-specific imagery, creating audiograms – the amount of work that it takes after you click "stop recording" but before a new episode actually goes live can sometimes seem endless. However, all of this work, from audio editing to creating marketing assets for new episodes is vital to the ... Read more
If you intend to treat your podcast like a business, it's important to create a podcast business plan. This document is a key resource; a roadmap that will set your show up for success, even if you don’t plan to turn your show into a media empire. Many podcasters dive in without bothering with this ... Read more
What a podcast actually costs in 2026, broken down by budget, mid-range and professional setups, plus what production companies charge if you outsource.
When most people consider how to make money from their podcast they think of two main solutions: 1) ads and 2) Patreon. Ads work but they annoy your listeners, they’re easily skippable, and it’s hard to make a ton of money from them unless you have millions of listeners. Patreon is the other solution people ... Read more
Are you looking for the best microphone to record your podcast? Struggling to figure out which podcasting microphone would be ideal for you? You're in the right place, then. Below, we take a closer look at the eight absolutely best microphones for podcasting. Castos is a participant in the Amazon Services LLC Associates Program. We ... Read more
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